Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design First #2: Farah Assir & Elena Gianni

DesignFirst
February 23, 2015

Design First #2: Farah Assir & Elena Gianni

Farah and Elena share how it's like to make new things (mobile apps) at old places (NYT) — specifically their design efforts in brining a unique experience for the NYT Now.

DesignFirst

February 23, 2015
Tweet

More Decks by DesignFirst

Other Decks in Design

Transcript

  1. Research says Get the NYTimes top stories delivered as easy

    to skim headlines and article summaries with links to the full length versions of those articles. A quick and easy way to stay informed. “ ”
  2. How can we create a fundamentally new and different way

    for people to get the news on their phones?
  3. To create new digital products at The New York Times.

    To create a new way to create new digital products at The New York Times. 1 2
  4. 1 They have a fear of missing out. 2 They

    want to get up to speed quickly. 3 They want their friends to know they are smart.
  5. Tell me what I need to know. Fast. Tell me

    what’s changed. Make me feel prepared. Satisfy my curiosity. Be helpful, integrate with my life. Product Principles 1 2 3 4 5
  6. How can we create a fundamentally new and different way

    for people to get the news on their phones?
  7. How do you talk about the news? What is the

    latest on the Ukraine Crisis? (not World) What do you think about Climate Change? (not Science) When is the New York City Marathon. (not U.S.)
  8. Good morning. Here’s what you need to know to start

    your day. How do you talk to friends?
  9. How much do you need to know? Obama Vows to

    Work With, and Without, Congress Teenage Clerk Rises From T Republicans Eager to Deploy Their Plan By Lending a Hand, Christie Gains Some Clout for 2016 here Obama and the G.O.P. Might Agree Midterm Political Ads That Worked, and Why e Strange Case of States’ Penchant for asinos Drop in Turnout Made the Difference in Maryland Race For One Democrat, Rout Hits Close In Japan, Moves to Stimulate Economy R As Tension Simmers, Jordan Recalls Its Ambassador to Is A Year of Unforeseen Hits State of the Art: The Fall of the Banner Ad A Dive Into Darkness State of the Art: Fall of the Banner ng: Augmenting Your Password-Protected World Gadgetwise: Wearable Gear and Apps to Make Running and a Lot More Fun Putting the Cart B astain in a Publicity Tug of War After Election, President V mpowered, McConnell Promises An End to ‘Gridlock’ Outside Groups With Deep Pockets Lift G.O.P. ‘1989’ Intensify Streaming Debate ooms With Alex Rodriguez Back Alex Rodriguez Told Federal A Report Says Healthier, and a Lot More Fun he Cart Before the Art Teenage Clerk Rises From Target to Star Jessica Chastain in a P
  10. The Morning Briefing is the main reason for user retention.

    1. READERS News served around our users’ habits.
  11. Did the World End? Catching Up While Drinking Coffee End

    of Day Chilling Indulgent Pauses Alarm Clock by Matt Brooks, Coffee by Matt Brooks, Ice cream, helado by Emilio Enigma, Lollipop by Cezary Lopacinski, Tea by Joe Harrison, Couch by Nathan Thomson, Moon by hunotika, all from The Noun Project.
  12. 2. INTEGRATION NYT Now works as it is, but it

    is an isolated entity. Bringing NYT Now curation to places readers are already: email, social media.
  13. 3. VOICE Readers like the voice of the app. And

    they want more. Finding a balance between building a strong, consistent voice and giving a space for editors to have their own. nytnow
  14. 4. PROCESS The stories and the curation are the app.

    Designers thinking as editors. Editors thinking as designers. Designer Editor Editor Editor Editor Editor Editor Editor Editor Designer Designer Designer Designer Designer Designer
  15. Differentiate Products Keep the essence of each. Redundancy? Integrate the

    Two Bring learnings into the Core. Lost opportunity?