Design First #1: Matt Hartman

Matt is the director of seed investments at Betaworks, the company behind companies such as Digg, Instapaper and Dots. He will open the meetup talking about code-less prototyping, approaching the topic from an investors point of view.

Transcript

1. @matthartman betaworks
2. “How To Build Your Prototype Without Code” @matthartman betaworks
9. If the test can be run without building the entire infrastructure ….then don't build the infrastructure to run the test.
11. Lunch Roulette
12. Hypothesis: People don’t want to spend time deciding what to eat for lunch. They want to be told.
13. daily metrics 20,000 > 5,000 > 500 emails opens buy 500 x $1/day = $500/day
14. Test : Create a daily email with a single restaurant suggestion. See if you can get people to click through to the restaurant.
24. metrics
25. metrics 2k > 500 > 200 > 75 > 20 read clicked to form provided email opened email click to buy
27. bit.ly/PrototypingStack @matthartman betaworks