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BrightonSEO 2024 - Copy that Converts - Tasmin ...

BrightonSEO 2024 - Copy that Converts - Tasmin Lofthouse

In this talk for the October edition of MeasureFest at brightonSEO 2024, Tasmin shares how she uncovers, crunches, and transforms customer, brand, and market data into copy that feels good, connects with perfect-fit clients, and converts them into happy customers.

Follow along as she takes you on a behind the scenes tour of the types of data she collects, the methods she uses to extract key messaging, and how she puts it all together to create copy clients (and their clients) love.

Fika Digital

October 03, 2024
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Transcript

  1. How you can turn data into feel-good copy that converts

    Tasmin Lofthouse FIKA DIGITAL speakerdeck.com/fikadigital @tasmin-lofthouse
  2. Then, I grew up and fell in love with Psychology

    #BrightonSEO @FikaDigitalUK tasmin-lofthouse
  3. People are more likely to buy when you appeal to

    their emotional motivators #BrightonSEO @FikaDigitalUK tasmin-lofthouse Source: The New Science of Customer Emotions, Harvard Business Review (2015)
  4. Gather alllll the data Organise it with psychology Write high-converting

    words #BrightonSEO @FikaDigitalUK tasmin-lofthouse
  5. Whewww, and that is just the tip of the iceberg

    #BrightonSEO @FikaDigitalUK tasmin-lofthouse
  6. If you want to create copy that converts, lean into

    the psychology of people #BrightonSEO @FikaDigitalUK tasmin-lofthouse