Speed Previously OODA Observe - Orient - Decide - Act “The global socio-economic condition is so volatile, uncertain, too complex and ambiguous” Open Innovation Frugal Innovation Community Innovation Disruptive Innovation
Map of the World, the Oldest Usable Map (700 - 500 BCE) The Idea of Data-Driven decision is not exactly new, it is a human nature to make decision based on data. Our ancestors shown that they made a map of the world, using a clay tablet. Even in the early 18th centuries, people decided things using a back form of data, like paper to write and store information
to electricity invention, the first wave of technological advancement born in 1954 (First computer by IBM, IBM 650). Computer helps human to make a quicker decision making with abundant information. Right now, we have CPU, GPU, TPU, etc. As the computer wave arrived, the number of stored data also increased exponentially through time. Even nowadays, there is more data has been created in the past two years than in the entire previous history.
science to interpret output to be outcome Decision Science A science to determine/select input to be processed Engineering Science A science to process input to be an output Data Science A combination of three sciences, end-to-end process from deciding input to produce outcome
which grass will produce best milk Determine which data will produce best behavior Engineering Science Determine which cow will produce best milk Determine which tools will produce best behavior Domain Science Determine which milk will produce highest money Determine which behavior will produce best outcome Data Analytics Evolution Data Science - Analogy Past and Now
Less data variation, store data on a traditional/old way Limited tools, build in mechanics/traditional way Finite business models, lesser choice to produce outcome NOW Abundant data, store data on a proper and vast database(s) So many tool variations due to technological advancement Almost infinite business models, more choice to produce outcome Decision Science Engineering Science Domain Science Decision Science Engineering Science Domain Science
business decision, by having low risk and gain immense impacts both qual and quant How to make a worthwhile business campaign, spend less money to get huge revenue How to accurately market a business product, with minimum cost use to attract potential loyal user Decision Science Business Science Marketing Science
AI and IoT (2010 – Now) Data Science Artificial Intelligence Internet of Things Machine Learning Deep Learning etc Data Warfare Among companies (2010 – Now)