problem as a human 02 The Amalgamation of Cognitive and Affective Uninterruptible of combination arts 03 Simplicity is The Ultimate Sophistication Simpler, better Today’s Journey Path
social decisions *) Emotions which are essential to build an impactful decision making: Memorable, Persuasive, and Engaging **) 01 02 *) Lerner, J., Li, Y., Valdesolo, P., & Kassam, K. (2015). Emotion and decision making. Annual review of psychology, 66, 799-823 **) https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/?sh=628b20e852ad
but... Problem(s) Solution A Solution B Solution C Action A Action B Action C Result A Result B Result C Outcome(s) Incidental Influence(s) Emotion(s) Decision(s) Result(s) Possible Outcome(s) Business Problem Research & Discussion Data Visualization Data Insight Storytelling Leader’s Action [Untouchable Area] [Touchable Area]
Solution(s) Irrelevant approach to solve the problem 03 Graveyard Decision(s) Leader distrust our approach due to some mistakes in our insights Sometimes, we are experiencing ...
Solution A Solution B Solution C Action A Action B Action C Result A Result B Result C Outcome(s) Emotion(s) + Incidental Influence(s) Emotion(s) Emotion(s) + Decision(s) Emotion(s) + Result(s) Business Problem Research & Discussion Data Visualization Data Insight Storytelling Possible Outcome(s) Leader’s Action [Untouchable Area] [Touchable Area]
Business Problem (Empathy) Emotional Discussion/ Research Emotional Data Visualization Emotional Data Insight Storytelling PART II PART III How to pour “Emotion” to understand business problem How to pour “Emotion” to deliver insight and visualization
What they think is the best result for them (Cognitive) Value Perceived Value Empathy as a Bridge: Affective “I think, in order to increase revenue we should increase the sales” “We think, tackling fraud is the best way to reduce cost and gain more revenue” We need to pour our empathy to bridge communication, listen what they need, understand the situation they face, know the key priority, and so on.
(Noun): The action, process, or result of combining or uniting Combining both Cognitive (Rational Thinking) and Affective (Emotional Thinking) will produce high-quality problem solving skill
to boil the ocean Analogy Electric cars will never work because batteries are expensive First Principle Purchasing individual battery materials from cost-efficient sources allows us to make batteries that are much cheaper than anyone realizes Grass, Kacper. 2019. First Principles Thinking for Societal Problem-Solving: A Manual to Generate Innovative Solutions to Today’s Challenges. Factory for Innovative Policy Solutions. https://doi.org/10.13140/RG.2.2.16182.24642/1
problem into shattered pieces How to Increase Revenue Increase The Sales Optimize the Cost Increase Buyer Increase Variety Reduce Fraud Optimize Operational * ) Minto, Barbara. 1991. The Pyramid Principle, Logic in Writing and Thinking. Essex: Pearson Education Limited (p. 96) High Effort, Not Priority Possible, Not Priority Possible, Priority Pour Empathy by Listen to Their Situation
Point of View How to Increase Revenue Increase The Sales Optimize the Cost Increase Buyer Increase Variety Reduce Fraud Optimize Operational “Insights on Fraudsters Data” A question arise. Is this enough?
whether a photo is about Cat or Dog Cat Picture Dog Picture Similarity Dissimilarity 4 Legs Skin pattern 2 eyes Food Has a tail Behavior Has a neck Work in Police Station Has no wings Family/Ordo Trial 1 Training Feature 5 features: 70% Accuracy Trial 2 Training Feature 10 features: 88% Accuracy Trial 3 Training Validated Feature 8 features: 94% Accuracy Training More Validated Features Higher Model Accuracy
the “accuracy” of the insights Additional Insights “New user referrals who made transaction on the same day of their registration date are suspected as fraudsters by XX%” Sunburst Plot
navigate social decisions *) Emotions which are essential to build an impactful decision making: Memorable, Persuasive, and Engaging **) 01 02 *) Lerner, J., Li, Y., Valdesolo, P., & Kassam, K. (2015). Emotion and decision making. Annual review of psychology, 66, 799-823 **) https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/?sh=628b20e852ad
of a graphic * ) Tufte, Edward R. 2001. The Visual Display of Quantitative Information. Connecticut: Graphics Press LLC “Above all else show the data” - Edward R. Tufte (p.92)
-Kurt Koffka Gestalt Principle Simplicity through Human Psychology. Gestalt is a psychology term which means “unified whole”, refers to theories of visual perception developed by German psychologist in the 1920s. http://www.gestalttheory.net/cms/uploads/pdf/archive/1910_1933/gestalt_theory_wertheimer.pdf
to sell four times more than B on January, at the end their performance outnumbered by three times just within a year. Company A Company B 40 125 180 60 158 Leadership Change of Company B: Sales are Skyrocketing
https://www.mindbowser.com/data-visualization-how-to-use-it-to-your-advantage/ and some google image pictures Use Sankey/Sunburst/Treemap to show journey of grouped-data