Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Demo-driven innovation teaser
Search
Tudor Girba
December 02, 2013
Research
0
25k
Demo-driven innovation teaser
www.demodriven.com
Tudor Girba
December 02, 2013
Tweet
Share
More Decks by Tudor Girba
See All by Tudor Girba
Moose: how to solve real problems without reading code
girba
0
89
Software systems have emergent structures
girba
0
74
Software assessment essentials
girba
0
65
Underneath Scrum: Reflective Thinking
girba
0
41
Demo-driven innovation (University of Zurich, June 2013)
girba
0
900
Presenting is storytelling (Uni Zürich 2013)
girba
1
83
Humane assessment by example (MooseDay 04.2013)
girba
0
62
Moose Roadmap (MooseDay 04.2013)
girba
0
760
Humane assessment on cards
girba
0
21k
Other Decks in Research
See All in Research
Weekly AI Agents News! 12月号 プロダクト/ニュースのアーカイブ
masatoto
0
370
言語モデルによるAI創薬の進展 / Advancements in AI-Driven Drug Discovery Using Language Models
tsurubee
2
310
Pix2Poly: A Sequence Prediction Method for End-to-end Polygonal Building Footprint Extraction from Remote Sensing Imagery
satai
3
280
한국어 오픈소스 거대 언어 모델의 가능성: 새로운 시대의 언어 이해와 생성
inureyes
PRO
0
310
NLP2025参加報告会 LT資料
hargon24
1
280
Collaborative Development of Foundation Models at Japanese Academia
odashi
2
530
Introduction of NII S. Koyama's Lab (AY2025)
skoyamalab
0
270
サーブレシーブ成功率は勝敗に影響するか?
vball_panda
0
620
Individual tree crown delineation in high resolution aerial RGB imagery using StarDist-based model
satai
3
200
コーパスを丸呑みしたモデルから言語の何がわかるか
eumesy
PRO
11
3.5k
DeepSeek を利用する上でのリスクと安全性の考え方
schroneko
3
1.3k
TRIPOD+AI Expandedチェックリスト 有志翻訳による日本語版 version.1.1
shuntaros
0
120
Featured
See All Featured
Making Projects Easy
brettharned
116
6.1k
Writing Fast Ruby
sferik
628
61k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
60k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
135
33k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Unsuck your backbone
ammeep
670
57k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
49k
[RailsConf 2023] Rails as a piece of cake
palkan
54
5.4k
How STYLIGHT went responsive
nonsquared
100
5.5k
A Tale of Four Properties
chriscoyier
158
23k
Making the Leap to Tech Lead
cromwellryan
133
9.2k
Transcript
demo- driven innovation demodriven.com
innovation?
innovation? (describing the problem is essential for finding a solution)
innovation?
innovation is for creative people
innovation is for creative people
innovation is for smart people
innovation is for smart people
innovation is for you
innovation = reshaping the status quo
the status quo?
the status quo? the existing state of affairs
let’s look at an example
apple trees exist since millennia
people stood below apple trees since millennia
apples have fallen from apple trees since millennia
people have seen apples fall since millennia
and all people thought since millennia ...
yummy!
until one man saw it differently
F = m a .
the status quo? the existing state of affairs
the sum of your assumptions the status quo? the existing
state of affairs
innovation = reshaping your assumptions
your assumptions are your main enemies
deal with your assumptions
fight your assumptions
learn to fight your assumptions
challenge
challenge the status quo
challenge your assumptions
challenge as a habit
challenge continuously
challenge
challenge design
design a solution
design a technical solution
design, but don’t overdo it
design around a story
challenge design
challenge design present
how to spot when your assumptions are wrong?
expose your assumptions
present your assumptions
present
• presenting • is not • bullet • pointing
presenting is not even slide showing
presenting is story telling
present a message
a good story has a message
a good story has one message
a good ad has one message
a good movie has one message
a good book has one message
a good phd has one message, too
a good phd has one message, too (it’s called a
thesis)
one message
one message makes you focus
one message makes you choose
one message makes you design
one message makes you design (it truly does)
find one message
present one message
challenge design present
challenge design present demo
a demo makes your story engaging
a demo makes your story executable
a demo makes your story tangible
a demo also validates your story
a demo also validates your assumptions
content form real value necessary evil
content form real value necessary evil
content form content might be your goal, but you cannot
even think without form
content form content and form go together
content form form is more than marketing
content form form is a design tool
challenge design demo
challenge design demo listen
feedback is the most precious gift
feedback is the most fragile gift
don’t fight feedback
don’t fight feedback even when it’s negative
don’t fight feedback especially when it’s negative
it’s hard especially when it’s negative
but, it’s important especially when it’s negative
listen to feedback especially when it’s negative
challenge design demo listen enable
established
established
disruptive established
disruptive established the innovator’s dilemma clayton christensen
disruptive established the innovator’s dilemma applies to how you invest
in new ideas, too
disruptive established the innovator’s dilemma applies to how you invest
in new points of view
disruptive established the innovator’s dilemma applies to how you choose
new points of view
disruptive established the innovator’s dilemma applies to how you pursue
new points of view
innovation requires reshuffling
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 innovation requires reshuffling
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires time
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires energy
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires effort you cannot anticipate
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 slack is essential tom de marco
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 you can’t manage innovation
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 17 and overtime won’t help either
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 you can only enable it
1 2 3 4 5 6 7 8 9 10
11 12 slack is essential
challenge design demo listen enable
innovation is not a selfish game
innovation is a multiplayer game
give back
give feedback
give feedback to uncover someone else’s wrong assumptions
give feedback to practice other points of view
challenge design demo listen enable
innovation?
innovation = reshaping your assumptions
innovation is for you
demo- driven innovation challenge design demo listen enable demodriven.com
Tudor Gîrba www.tudorgirba.com www.creativecommons.org/licenses/by-nc-sa/3.0/