Power of design learned from Denmark

Transcript

1. Tomoki Hirano
   Power of design learned
   from Denmark
   Jun.28, 2020
   UX JAM × Design Matters
   

   View Slide

2. SPEEDA Chief Design Officer, Uzabase, Inc.
   Co-founder, DSCL Inc.
   Tomoki Hirano majored in Design from Tama Art University’s Department of
   Information and obtained a Master’s Degree in Design from the Graduate School
   of Tokyo University of the Arts. In 2017, he worked at the Lab for Social Design at
   the Design School Kolding as a visiting researcher. Later he worked at
   transcosmos inc. and Concent, Inc., after which he went on to establish TRIAND
   (currently DSCL Inc.) in 2011. In January 2019, he joined Uzabase’s SPEEDA
   business as lead designer and design manager, while also remaining as a
   director of DSCL Tomoki is a winner of multiple awards including iF DESIGN
   AWARD, German Design Award, and Good Design Award Best 100.
   Tomoki Hirano
   Designer / Design researcher
   

   View Slide

3. View Slide

4. Design company
   

   View Slide

5. The power of enhancing people’s
   creativity by the design-thinking
   My
   Findings
   New job of designer is constructing
   the culture and organization
   
   CONCLUSION
   

   View Slide

6. ˜ 5 P N P L J ) J S B O P 4 F Q ! : B I P P - 0 % ( & % F T J H O T G P S % F T J H O F S T % %
   
   

   View Slide

7. ˜ 5 P N P L J ) J S B O P 4 F Q ! : B I P P - 0 % ( & % F T J H O T G P S % F T J H O F S T % %
   
   

   View Slide

8. The power of enhancing
   people’s creativity
   by the design thinking
   1
   CASE STUDY
   DESIGN CAMP in Public bus
   

   View Slide

9. View Slide

10. View Slide

11. View Slide

12. View Slide

13. The power of enhancing
    people’s creativity
    by the design thinking
    2
    CASE STUDY
    DSCL METHOD CARDs
    

    View Slide

14. View Slide

15. View Slide

16. View Slide

17. Features: DSCL METHOD CARDs
    • Visualizing design-doing (the ghost is drawn),
    not symbol & icon.

    • Providing a playful mind "I want to try it”

    • Useful reflection
    

    View Slide

18. The power of enhancing people’s
    creativity by the design-thinking
    My
    Findings
    New job of designer is constructing
    the culture and organization
    
    CONCLUSION
    

    View Slide

19. I hope my Japanese English
    encourages you.
    Because no matter what
    you say,
    the passion is the most
    important thing.
    Thank you —
    

    View Slide