You Ran A Design Sprint... Now What?

Talk given at h2i Institute on 16-March-2017 in Madrid, Spain

1. You Finished a Design Sprint. Now What?!? C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd
2. Not this one. This one.
3. ¿Design Sprint? ¿Lean Startup? ¿Lean UX?
4. LEARN BUILD MEASURE PRODUCT DATA IDEAS
5. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening
6. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?
8. A $5M Idea?
9. A $25M Idea??
12. Applied Design Thinking
13. Applied Design Thinking doing
14. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE
15. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK
16. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
17. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
18. You Finished One.. What Do You Do?
19. Why did you do a Design Sprint in the first place?
20. PROTOTYPE
21. ANSWERS PROTOTYPE
22. Title (H1) I HAVE THE SOLUTION! CLIENT
23. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? CLIENT CONSULTANT
24. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
25. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
26. Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!
27. Title (H1) Water on the floor —> Mop it up PROBLEM SOLUTION
28. Title (H1) Water on the floor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION
29. Title (H1) Water on the floor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION
30. Title (H1) Water on the floor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION
31. Title (H1) Water on the floor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION
32. If I had asked people what they wanted, they would have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”
33. Test by …? Valid if…? Assumption We saw/heard… and that means..
34. Three Typical Outcomes
35. 1 - YES! IT WORKED :-) Three Typical Outcomes
36. 1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( Three Typical Outcomes
37. 1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
38. 1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes
39. It worked!! YOU’RE A GENIUS!
40. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
41. ASSUMPTIONS PROTOTYPE TEST LEARN
42. HI HI LO LO Importance Risk
43. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
44. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
46. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK 1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1
47. It didn’t! YOU’RE A FAILURE
48. STOP
49. Stop crying
50. Stop the project
51. Celebrate! YOU JUST SAVED MONEY
52. DESIGN SPRINT Understand Diverge Prototype Test Converge WEEK 1 Flow 1 Refine Test Flow 1
53. Maaaaaybe?
54. Test by …? Valid if…? Assumption We saw/heard… and that means..
57. DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK 1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research
58. What’s Your Mindset?
59. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
60. Designtist
61. Not just mindset… belief!
62. Title (H1)
63. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray
64. Source: Liminal Thinking: D. Gray NEED BELIEF ACTION RESULT
65. Want to help me test something for Design Sprints?
66. http://bit.ly/1baton
67. SUMMER 2017
68. ctodd@freshtilledsoil.com #designsprint @iamctodd