Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018

Product Roadmapping Presentation at the 2018 Mind the Product Conference in San Francisco.

1. ROADMAPS ARE DEAD! LONG LIVE ROADMAPS! MIND THE PRODUCT — JULY 2018 C. Todd Lombardo — @iamctodd
4. WHY DO WE SHIP THE WRONG THING? @iamctodd
5. LEARN BUILD MEASURE PRODUCT DATA IDEAS THE LEAN STARTUP
6. BUILD BUILD BUILD SHIP SHIP SHIP INSPIRED BY: W. BRÜNING
7. SOURCE: ICSE 2017
8. SOURCE: ICSE 2017
9. Software Development “Lean” Software Development Toyota Lean ProductionSystem Building the wrong feature or product Extra features Overproduction Mismanaging the backlog Partially done work Inventory Rework Defects Defects Unnecessarily complex solutions Not described Value Extraneous cognitive load Not described Psychological distress Not described Waiting/multitasking Delays Task switching Waiting Movement (of people) Knowledge loss Relearning Extra Processing Ineffective communication Not described Not described Not observed Handoffs Transportation (of goods)
10. EITHER I’M GOING TO DISAPPOINT YOU BY GIVING YOU EXACTLY WHAT WE THOUGHT SIX MONTHS AHEAD OF TIME WAS THE BEST SOLUTION WHEN IT’S NOT, OR BY CHANGING COURSE AND HAVING LIED TO YOU. — David Cancel, CEO, Drift “
19. DEAR ROADMAP…
20. @iamctodd
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32. MY EARLY ROADMAPS
33. @iamctodd
34. PRODUCT STRATEGY? @iamctodd
35. @iamctodd
38. ROADMAPS… BAD? GOOD? WTF? @iamctodd
39. ROADMAPS… BAD? GOOD? WTF? WELL, I GUESS ROADMAPS SUCK. Me (2006) @iamctodd
40. WHAT *IS* A ROADMAP?
41. Figure 1-1. Product roadmaps can take many forms, and aren’t necessarily a single artifact or document. In fact, it’s really not about creating artifacts at all—it’s about creating a shared understanding of where you’re going and why. Kanban board Slide deck Spreadsheet Other A ROADMAP LOOKS LIKE…
42. NOT A RELEASE PLAN OR A PROJECT PLAN A ROADMAP IS… @iamctodd
43. NOT A LIST OF FEATURES WITH DATES A ROADMAP IS… @iamctodd
44. Source: wodify.com/roadmap
45. Source: wodify.com/roadmap
46. Source: wodify.com/roadmap
47. Source: wodify.com/roadmap
48. Source: wodify.com/roadmap
49. WE REMOVE FEATURES AND DATES!? WAITAMINUTE. WHAT HAPPENS WHEN… @iamctodd
50. A STRATEGIC COMMUNICATION TOOL A ROADMAP IS… @iamctodd
51. A PRODUCT ROADMAP IS A PROTOTYPE OF YOUR PRODUCT STRATEGY. Janna Bastow, CEO ProdPad WHAT SHE SAID
52. A STATEMENT OF INTENT AND DIRECTION A ROADMAP IS… @iamctodd
54. HOW YOU WILL REALIZE YOUR PRODUCT VISION A ROADMAP IS… @iamctodd
55. MANAGES OUTCOMES MANAGES OUTPUTS
56. WHAT MAKES UP A ROADMAP?
57. FIVE PRIMARY COMPONENTS
58. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER @iamctodd
59. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER How a future world will benefit from your product when it’s fully realized. @iamctodd
60. TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY
61. TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.
62. TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO GIVE EVERYONE A VOICE AND SHOW THEM THE WORLD. TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.
63. TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO GIVE EVERYONE A VOICE AND SHOW THEM THE WORLD. HELPS PEOPLE AROUND THE GLOBE ENJOY GREATER ACCESS TO INFORMATION AND OPPORTUNITY THAN EVER BEFORE. TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.
64. about.gitlab.com/direction/
65. about.gitlab.com/direction/
66. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER The goals your product will accomplish. What will be measurably different for your organization and/ customers? @iamctodd
70. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER Sequencing and guidance on timing, broad for flexibility. @iamctodd
71. BLINDED CLIENT WORK TIMEFRAMES
73. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER Protects you from accusations of broken promises; makes it clear that change is possible, even likely. @iamctodd
76. PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER An organization of work-areas for your product. @iamctodd
77. NOT A LIST OR A GROUPING OF FEATURES THEMES ARE @iamctodd
78. @iamctodd
79. WHAT ARE THEMES!? @iamctodd
80. WHAT ARE THEMES!? PROBLEMS. NEEDS. OBJECTIVES. @iamctodd
82. THE FLOOR IS WET
83. THE FLOOR IS WET I NEED A MOP
84. THE FLOOR IS WET I NEED A MOP KEEP THE FLOOR DRY OBJECTIVE PROBLEM NEED
85. PROBLEM SOLUTION THANKS: W. BRÜNING! AKA — FEATURES!
86. PROBLEM SOLUTION Water on the floor Mop it up THANKS: W. BRÜNING! AKA — FEATURES!
87. PROBLEM SOLUTION Water on the floor Mop it up WHY? Leaky pipe Fix the pipe THANKS: W. BRÜNING! AKA — FEATURES!
88. PROBLEM SOLUTION Water on the floor Mop it up WHY? Leaky pipe Fix the pipe WHY? Too much pressure Lower pressure THANKS: W. BRÜNING! AKA — FEATURES!
89. PROBLEM SOLUTION Water on the floor Mop it up WHY? Leaky pipe Fix the pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator THANKS: W. BRÜNING! AKA — FEATURES!
90. PROBLEM SOLUTION Water on the floor Mop it up WHY? Leaky pipe Fix the pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator WHY? Maintenance schedule More frequent inspection THANKS: W. BRÜNING! AKA — FEATURES!
91. vempathy.com — @vempathyinc
92. vempathy.com — @vempathyinc
93. THEN
94. THEN New invoice auto-bill Multiple payment method configurations Shared payments Recurring Invoices Membership payments
95. THEN NOW New invoice auto-bill Multiple payment method configurations Shared payments Recurring Invoices Membership payments Reduce support costs for payments by >##% OJECTIVE
96. THEN NOW New invoice auto-bill Multiple payment method configurations Shared payments Recurring Invoices Membership payments Reduce support costs for payments by >##% Improve Invoicing Options Expand Payment Types OJECTIVE THEMES
97. WE ACCEPT THAT WE DON’T KNOW WHICH SPECIFIC FEATURES WE’RE GOING TO BUILD, AND WE GIVE THE TEAMS THE FREEDOM. [ TO FIGURE IT OUT ] Elli Rego, Product Manager @ Wodify WHAT SHE SAID
98. WAIT. WHAT ARE WE GOING TO BUILD?!
99. OUTPUTS OUTCOMES IMPACT I DON’T THINK YOU MEAN WHAT YOU THINK IT MEANS… @iamctodd
100. @iamctodd @iamctodd
101. OUTPUTS WHAT YOU PRODUCE FEATURE NEW INVOICE AUTO-BILL @iamctodd @iamctodd
102. OUTPUTS OUTCOMES WHAT YOU PRODUCE BEHAVOIR CHANGE FEATURE WHAT’S DIFFERENT? NEW INVOICE AUTO-BILL CLIENTS MAKE LESS SUPPORT INQUIRIES REGARDING INVOICES @iamctodd @iamctodd
103. OUTPUTS OUTCOMES IMPACT WHAT YOU PRODUCE BEHAVOIR CHANGE BUSINESS METRIC FEATURE WHAT’S DIFFERENT? INCREASE / DECREASE NEW INVOICE AUTO-BILL CLIENTS MAKE LESS SUPPORT INQUIRIES REGARDING INVOICES 12% DECREASE TO SUPPORT COSTS @iamctodd @iamctodd
104. OUTPUTS OUTCOMES IMPACT WHAT YOU PRODUCE BEHAVOIR CHANGE BUSINESS METRIC FEATURE WHAT’S DIFFERENT? INCREASE / DECREASE NEW INVOICE AUTO-BILL CLIENTS MAKE LESS SUPPORT INQUIRIES REGARDING INVOICES 12% DECREASE TO SUPPORT COSTS OBJECTIVE KEY RESULT @iamctodd @iamctodd
105. OUTPUTS OUTCOMES IMPACT WHAT YOU PRODUCE BEHAVOIR CHANGE BUSINESS METRIC FEATURE WHAT’S DIFFERENT? INCREASE / DECREASE NEW INVOICE AUTO-BILL CLIENTS MAKE LESS SUPPORT INQUIRIES REGARDING INVOICES 12% DECREASE TO SUPPORT COSTS OBJECTIVE KEY RESULT @iamctodd IMPROVE INVOICING OPTIONS THEME @iamctodd
106. STRATEGIC HIERARCHY
107. COMPANY VISION STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres
108. COMPANY VISION PRODUCT A VISION PRODUCT B VISION STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres
109. COMPANY VISION PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres
110. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE THEME THEME THEME THEME THEME STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres
111. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE FEATURE THEME FEATURE FEATURE FEATURE FEATURE FEATURE THEME THEME THEME THEME STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres
112. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE FEATURE THEME FEATURE FEATURE FEATURE FEATURE FEATURE THEME THEME THEME THEME STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres OUTCOME OUTCOME OUTCOME OUTPUT OUTPUT OUTPUT OUTPUT OUTPUT OUTPUT
113. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE FEATURE THEME FEATURE FEATURE FEATURE FEATURE FEATURE THEME THEME THEME THEME STRATEGIC HIERARCHY @iamctodd Inspired by: Teresa Torres OUTCOME OUTCOME OUTCOME OUTPUT OUTPUT OUTPUT OUTPUT OUTPUT OUTPUT ROADMAP
114. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE THEME EXPERIMENT FEATURE FEATURE FEATURE FEATURE FEATURE THEME THEME THEME THEME EXPERIMENT EXPERIMENT EXPERIMENT EXPERIMENT EXPERIMENT STRATEGIC HIERARCHY — WITH EXPERIMENTS! FEATURE FEATURE EXPERIMENT FEATURE FEATURE EXPERIMENT ROADMAP @iamctodd Inspired by: Teresa Torres
115. COMPANY VISION THEME PRODUCT A VISION PRODUCT B VISION OBJECTIVE OBJECTIVE OBJECTIVE THEME EXPERIMENT FEATURE FEATURE FEATURE FEATURE FEATURE THEME THEME THEME THEME EXPERIMENT EXPERIMENT EXPERIMENT EXPERIMENT EXPERIMENT STRATEGIC HIERARCHY — WITH EXPERIMENTS! FEATURE FEATURE EXPERIMENT FEATURE FEATURE EXPERIMENT ROADMAP @iamctodd Inspired by: Teresa Torres RELEASE PLAN
116. HOW-TO ROADMAP IN 30 SECONDS
117. 1. GATHER INPUTS @iamctodd
118. 1. GATHER INPUTS 2. ORGANIZE & PRIORITIZE THEMES @iamctodd
119. NOW NEXT FUTURE 1. GATHER INPUTS 2. ORGANIZE & PRIORITIZE 3. PLACE INTO TIMEFRAMES ON YOUR ROADMAP THEMES @iamctodd
120. NOW NEXT FUTURE 1. GATHER INPUTS 2. ORGANIZE & PRIORITIZE 3. PLACE INTO TIMEFRAMES ON YOUR ROADMAP 4. MAP TO SPRINT OR / RELEASE PLAN THEMES @iamctodd
121. ALIGNMENT: BE A CRISIS NEGOTIATOR
122. SHUTTLE DIPLOMACY
123. Core Team Product Owner Design Engineering Operations Customers Executives Research Customer Support Production Finance Vendors & Partners Sales Marketing & PR Other Product Teams STAKEHOLDER ATOM
124. 1:1 FIRST
125. 1:1 FIRST
126. TEAM AFTER 1:1 FIRST
127. GET TACTICAL
128. HOW ARE WE GOING DO THAT? SAY ‘NO’ WITHOUT SAYING ‘NO’ @iamctodd
129. “THAT’S RIGHT” IS BETTER THAN “YOU’RE RIGHT” IT AIN’T ABOUT YOU @iamctodd
130. FORGET ‘YES’ GET TO ‘NO’ YES? NO. @iamctodd
131. RELAUNCH TO AWESOMESAUCE
132. DRAW SMART PEOPLE IN 15 SECONDS CHALLENGE #1
133. DRAW SMART PEOPLE IN 15 SECONDS CHALLENGE #1 . . . . . . . . . . . . . . .
134. MAKE EVERYONE SMARTER IN 15 SECONDS CHALLENGE #2 @iamctodd
135. MAKE EVERYONE SMARTER IN 15 SECONDS CHALLENGE #2 @iamctodd . . . . . . . . . . . . . . .
136. HOW DID THAT GO? @iamctodd
137. #1 – OUTPUT HOW DID THAT GO? @iamctodd
138. #1 – OUTPUT #2 – OUTCOMES HOW DID THAT GO? @iamctodd
139. PROJECT MGMT ≠ PRODUCT MGMT @iamctodd
140. PROJECT MGMT ≠ PRODUCT MGMT ..YET THEY NEED EACH OTHER! @iamctodd
141. MANAGES OUTCOMES MANAGES OUTPUTS Sprint @iamctodd
142. @iamctodd
143. YOU FINISH A PROJECT OR SPRINT. @iamctodd
144. YOU FINISH A PROJECT OR SPRINT. YOUR PRODUCT IS NEVER DONE. @iamctodd
145. www.goroadmaps.com hello@ctodd.com @iamctodd C Todd Lombardo Bruce McCarthy Evan Ryan Michael Connors @iamctodd @d8a_driven @evanfryan