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Hyper Island - MVP

Hyper Island - MVP

Jakob Mattsson

May 12, 2014
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  1. MVP

  2. A startup is the temporary organization used to search for

    a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
  3. A startup is a company that is confused about: !

    What its product is Who its customers are How to make money
  4. MVP Minimum Viable Product ! ! ! "You’re selling the

    vision and delivering the minimum feature set"
  5. Three characteristics ! ! - Communicate enough value so people

    are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
  6. SpridDittCV ! - We built a complete product up front

    - We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
  7. Minimum Viable Sloppy products that are slow, unhelpful, boring, lack

    appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
  8. ! ! - We were very strict about keeping it

    small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
  9. Hide the inner workings. ! ! Unless you know that

    you need it, don’t automate what can be done manually.
  10. ”The landing page” Sell the product, without the product !

    ! - One page - Product pitch - Signup for beta/news
  11. ”The landing page” An exercise in: ! ! - Creating

    a good landing page - Creating good ads - Testing ads as distribution channel
  12. ”The landing page” An exercise in: ! ! - Creating

    a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
  13. - Several meaningful pivots - A long time spent on

    each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
  14. - Several meaningful pivots - A long time spent on

    each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
  15. 300 000 users Featured in App Store Making money Viable?

    Absolutely! Nailed problem/solution?
  16. There is work to be done! ! ! Multi-platforms bring

    issues ! Zoom in - what is the core? ! New hypotheses: what to remove?