Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Hyper Island - MVP
Search
Jakob Mattsson
May 12, 2014
Technology
0
190
Hyper Island - MVP
Jakob Mattsson
May 12, 2014
Tweet
Share
More Decks by Jakob Mattsson
See All by Jakob Mattsson
Forgotten Funky Functions
jakobmattsson
1
420
Forgotten Funky Functions
jakobmattsson
0
510
Your HTTP API is not RESTful
jakobmattsson
3
580
Creating JavaScript modules
jakobmattsson
1
400
Automated CSS Testing - jsday Verona
jakobmattsson
1
520
Promise to test it - jsday Verona
jakobmattsson
2
610
How to *actually* use promises in JavaScript
jakobmattsson
7
2.6k
Automated CSS Testing - Not Just a Myth (JSConf.Asia)
jakobmattsson
6
610
CTK Sales v2
jakobmattsson
1
100
Other Decks in Technology
See All in Technology
バクラクによるコーポレート業務の自動運転 #BetAIDay
layerx
PRO
1
820
マルチプロダクト×マルチテナントを支えるモジュラモノリスを中心としたアソビューのアーキテクチャ
disc99
0
220
Foundation Model × VisionKit で実現するローカル OCR
sansantech
PRO
0
280
解消したはずが…技術と人間のエラーが交錯する恐怖体験
lamaglama39
0
180
AI コードレビューが面倒すぎるのでテスト駆動開発で解決しようとして読んだら、根本的に俺の勘違いだった
mutsumix
0
160
OPENLOGI Company Profile for engineer
hr01
1
37k
【CEDEC2025】現場を理解して実現!ゲーム開発を効率化するWebサービスの開発と、利用促進のための継続的な改善
cygames
PRO
0
720
生成AI導入の効果を最大化する データ活用戦略
ham0215
0
100
dipにおけるSRE変革の軌跡
dip_tech
PRO
1
220
私とAWSとの関わりの歩み~意志あるところに道は開けるかも?~
nagisa53
1
160
Bet "Bet AI" - Accelerating Our AI Journey #BetAIDay
layerx
PRO
4
1.5k
大規模イベントに向けた ABEMA アーキテクチャの遍歴 ~ Platform Strategy 詳細解説 ~
nagapad
0
180
Featured
See All Featured
Git: the NoSQL Database
bkeepers
PRO
431
65k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3k
Gamification - CAS2011
davidbonilla
81
5.4k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
How to Think Like a Performance Engineer
csswizardry
25
1.8k
Faster Mobile Websites
deanohume
308
31k
Building Applications with DynamoDB
mza
95
6.5k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
26k
BBQ
matthewcrist
89
9.8k
Transcript
MVP
A startup is the temporary organization used to search for
a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
A startup is a company that is confused about: !
What its product is Who its customers are How to make money
None
Jakob Mattsson @jakobmattsson Developer • Entrepreneur • Consultant
None
Test your hypotheses
”Maximize validated learning for the least amount of effort.”
#1 ! Problem/solution-fit What the product is Who the customers
are
Interviews. Talking to people. Experience. Studies. Questioners. Observations. Requests. Advice.
“In theory, theory and practice are the same. In practice,
they are not.”
”MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT”
MVP Minimum Viable Product ! ! ! "You’re selling the
vision and delivering the minimum feature set"
Three characteristics ! ! - Communicate enough value so people
are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
Easy to overdo!
SpridDittCV !
SpridDittCV ! - We built a complete product up front
- We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
Minimum Viable Sloppy products that are slow, unhelpful, boring, lack
appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
Quick and easy customer feedback. touch-and-tell.se
! ! - We were very strict about keeping it
small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
We also forgot the mechanical turk!
Hide the inner workings. ! ! Unless you know that
you need it, don’t automate what can be done manually.
None
”The landing page” Sell the product, without the product !
! - One page - Product pitch - Signup for beta/news
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
Copybox Meme Machine Rich (for advertisers) Rich (for media) ???
Profit
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
300 000 users Featured in App Store Making money Viable?
Absolutely!
300 000 users Featured in App Store Making money Viable?
Absolutely! Nailed problem/solution?
There is work to be done! ! ! Multi-platforms bring
issues ! Zoom in - what is the core? ! New hypotheses: what to remove?
None
@jakobmattsson