Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Hyper Island - MVP
Search
Jakob Mattsson
May 12, 2014
Technology
0
170
Hyper Island - MVP
Jakob Mattsson
May 12, 2014
Tweet
Share
More Decks by Jakob Mattsson
See All by Jakob Mattsson
Forgotten Funky Functions
jakobmattsson
1
380
Forgotten Funky Functions
jakobmattsson
0
460
Your HTTP API is not RESTful
jakobmattsson
3
570
Creating JavaScript modules
jakobmattsson
1
380
Automated CSS Testing - jsday Verona
jakobmattsson
1
480
Promise to test it - jsday Verona
jakobmattsson
2
560
How to *actually* use promises in JavaScript
jakobmattsson
7
2.6k
Automated CSS Testing - Not Just a Myth (JSConf.Asia)
jakobmattsson
6
590
CTK Sales v2
jakobmattsson
1
90
Other Decks in Technology
See All in Technology
国土交通省 データコンペ参加者向け勉強会
takehikohashimoto
0
350
Redmine 6.0 新機能評価ガイド
vividtone
0
160
2024年グライダー曲技世界選手権参加報告/2024 WGAC report
jscseminar
0
130
私はこうやってマインドマップでテストすることを出す!
mineo_matsuya
0
140
家具家電付アパートの冷蔵庫をIoT化してみた!
scbc1167
0
140
Mini Tokyo 3D × PLATEAU - 公共交通デジタルツインにリアルな風景を
nagix
1
230
ライブラリでしかお目にかかれない珍しい実装
mikanichinose
2
270
形式手法の 10 メートル手前 #kernelvm / Kernel VM Study Hokuriku Part 7
ytaka23
5
690
Datachain会社紹介資料(2024年11月) / Company Deck
datachain
4
17k
株式会社ドクターズプライム 会社紹介資料 - エンジニア向け
drsprime
0
270
AWS CDKでデータリストアの運用、どのように設計する?~Aurora・EFSの実践事例を紹介~/aws-cdk-data-restore-aurora-efs
mhrtech
4
850
FOSS4G 2024 Japan コアデイ 一般発表25 PythonでPLATEAUのデータを手軽に扱ってみる
ra0kley
1
120
Featured
See All Featured
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
92
16k
Building an army of robots
kneath
302
42k
The Art of Programming - Codeland 2020
erikaheidi
52
13k
A Tale of Four Properties
chriscoyier
156
23k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
26
2.1k
Practical Orchestrator
shlominoach
186
10k
Typedesign – Prime Four
hannesfritz
40
2.4k
Adopting Sorbet at Scale
ufuk
73
9.1k
Optimising Largest Contentful Paint
csswizardry
33
2.9k
GitHub's CSS Performance
jonrohan
1030
460k
Imperfection Machines: The Place of Print at Facebook
scottboms
264
13k
Done Done
chrislema
181
16k
Transcript
MVP
A startup is the temporary organization used to search for
a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
A startup is a company that is confused about: !
What its product is Who its customers are How to make money
None
Jakob Mattsson @jakobmattsson Developer • Entrepreneur • Consultant
None
Test your hypotheses
”Maximize validated learning for the least amount of effort.”
#1 ! Problem/solution-fit What the product is Who the customers
are
Interviews. Talking to people. Experience. Studies. Questioners. Observations. Requests. Advice.
“In theory, theory and practice are the same. In practice,
they are not.”
”MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT”
MVP Minimum Viable Product ! ! ! "You’re selling the
vision and delivering the minimum feature set"
Three characteristics ! ! - Communicate enough value so people
are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
Easy to overdo!
SpridDittCV !
SpridDittCV ! - We built a complete product up front
- We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
Minimum Viable Sloppy products that are slow, unhelpful, boring, lack
appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
Quick and easy customer feedback. touch-and-tell.se
! ! - We were very strict about keeping it
small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
We also forgot the mechanical turk!
Hide the inner workings. ! ! Unless you know that
you need it, don’t automate what can be done manually.
None
”The landing page” Sell the product, without the product !
! - One page - Product pitch - Signup for beta/news
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
Copybox Meme Machine Rich (for advertisers) Rich (for media) ???
Profit
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
300 000 users Featured in App Store Making money Viable?
Absolutely!
300 000 users Featured in App Store Making money Viable?
Absolutely! Nailed problem/solution?
There is work to be done! ! ! Multi-platforms bring
issues ! Zoom in - what is the core? ! New hypotheses: what to remove?
None
@jakobmattsson