Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Hyper Island - MVP
Search
Jakob Mattsson
May 12, 2014
Technology
0
200
Hyper Island - MVP
Jakob Mattsson
May 12, 2014
Tweet
Share
More Decks by Jakob Mattsson
See All by Jakob Mattsson
Forgotten Funky Functions
jakobmattsson
1
430
Forgotten Funky Functions
jakobmattsson
0
520
Your HTTP API is not RESTful
jakobmattsson
3
580
Creating JavaScript modules
jakobmattsson
1
410
Automated CSS Testing - jsday Verona
jakobmattsson
1
530
Promise to test it - jsday Verona
jakobmattsson
2
620
How to *actually* use promises in JavaScript
jakobmattsson
7
2.7k
Automated CSS Testing - Not Just a Myth (JSConf.Asia)
jakobmattsson
6
610
CTK Sales v2
jakobmattsson
1
110
Other Decks in Technology
See All in Technology
.NET 10のBlazorの期待の新機能
htkym
0
150
AWS DMS で SQL Server を移行してみた/aws-dms-sql-server-migration
emiki
0
250
AWS re:Invent 2025事前勉強会資料 / AWS re:Invent 2025 pre study meetup
kinunori
0
650
AI時代の発信活動 ~技術者として認知してもらうための発信法~ / 20251028 Masaki Okuda
shift_evolve
PRO
1
110
20251029_Cursor Meetup Tokyo #02_MK_「あなたのAI、私のシェル」 - プロンプトインジェクションによるエージェントのハイジャック
mk0721
PRO
4
1.4k
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
14
82k
Zero Trust DNS でより安全なインターネット アクセス
murachiakira
0
110
プロダクト開発と社内データ活用での、BI×AIの現在地 / Data_Findy
sansan_randd
1
530
プロファイルとAIエージェントによる効率的なデバッグ / Effective debugging with profiler and AI assistant
ymotongpoo
1
350
様々なファイルシステム
sat
PRO
0
260
OCIjp_Oracle AI World_Recap
shinpy
1
180
可観測性は開発環境から、開発環境にもオブザーバビリティ導入のススメ
layerx
PRO
4
1.5k
Featured
See All Featured
XXLCSS - How to scale CSS and keep your sanity
sugarenia
249
1.3M
KATA
mclloyd
PRO
32
15k
GitHub's CSS Performance
jonrohan
1032
470k
GraphQLとの向き合い方2022年版
quramy
49
14k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
140
34k
What's in a price? How to price your products and services
michaelherold
246
12k
Music & Morning Musume
bryan
46
6.9k
Optimizing for Happiness
mojombo
379
70k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
130k
Making Projects Easy
brettharned
120
6.4k
Into the Great Unknown - MozCon
thekraken
40
2.1k
Designing for Performance
lara
610
69k
Transcript
MVP
A startup is the temporary organization used to search for
a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
A startup is a company that is confused about: !
What its product is Who its customers are How to make money
None
Jakob Mattsson @jakobmattsson Developer • Entrepreneur • Consultant
None
Test your hypotheses
”Maximize validated learning for the least amount of effort.”
#1 ! Problem/solution-fit What the product is Who the customers
are
Interviews. Talking to people. Experience. Studies. Questioners. Observations. Requests. Advice.
“In theory, theory and practice are the same. In practice,
they are not.”
”MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT”
MVP Minimum Viable Product ! ! ! "You’re selling the
vision and delivering the minimum feature set"
Three characteristics ! ! - Communicate enough value so people
are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
Easy to overdo!
SpridDittCV !
SpridDittCV ! - We built a complete product up front
- We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
Minimum Viable Sloppy products that are slow, unhelpful, boring, lack
appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
Quick and easy customer feedback. touch-and-tell.se
! ! - We were very strict about keeping it
small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
We also forgot the mechanical turk!
Hide the inner workings. ! ! Unless you know that
you need it, don’t automate what can be done manually.
None
”The landing page” Sell the product, without the product !
! - One page - Product pitch - Signup for beta/news
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
Copybox Meme Machine Rich (for advertisers) Rich (for media) ???
Profit
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
300 000 users Featured in App Store Making money Viable?
Absolutely!
300 000 users Featured in App Store Making money Viable?
Absolutely! Nailed problem/solution?
There is work to be done! ! ! Multi-platforms bring
issues ! Zoom in - what is the core? ! New hypotheses: what to remove?
None
@jakobmattsson