How to Successfully Promote your Online Course

Building your online course is only half the battle! You need to promote it and build an audience to sell to. People need to know, like, ands trust you before they buy. In this talk, you’ll learn how to get them to that place!

Transcript

1. How to Successfully Promote your Online Course Joe Casabona // casabona.org/unleashed/ // @jcasabona
3. @jcasabona @jcasabona
4. @jcasabona Build your audience before you build your product. Course
5. @jcasabona For people to buy your course, they need to: • Know you • Like you • Trust you
6. @jcasabona Start talking about your course topic.
7. @jcasabona @jcasabona Pick the medium that works for you. • Start a blog • Make YouTube videos • Podcast • Send out tips on social media
8. @jcasabona Build your mailing list!
9. @jcasabona Ways to build list: • Have a CTA at the end of every piece of content • Use social media • Have a free download, bonus content, video, or podcast • Popup Modals (they work)
10. @jcasabona @jcasabona Freebie ideas • A short ebook on the topic • a 5-9 step guide • a bonus podcast episode • Discounts • An email-drip course • A live webinar • Free feedback
11. @jcasabona Don’t just email the list when the course is launched!
12. @jcasabona Nurture that list. • Send good content (like quick wins). • Remind them of the value of your course (and the problem you’re solving). • Answer their questions. • Don’t be afraid to give away information.
13. @jcasabona –That lead you let go cold. “Who is this? I don’t remember signing up for this list.”
14. @jcasabona Involve your list in the process
15. @jcasabona @jcasabona Get feedback as you build your course • Beta Test with select users from your list • Let them take the course for free • Get feedback from them and make fixes • Get testimonials from them to use on the site and in social media
16. @jcasabona Build your launch plan
17. @jcasabona @jcasabona • Create the sales page with a newsletter opt-in • Build a priming sequence for your mailing list • Schedule webinars starting 6-8 weeks out. With your audience and others’ audiences • Reach out to places that cater to your target • Build a separate launch sequence for your mailing list
18. @jcasabona Social Media • Use social media to drive traffic and get newsletter sign ups. • Most people don’t just buy from a tweet unless they already know, like, and trust you. • It’s still super useful for audience building though!
19. @jcasabona Connecting with your audience
20. @jcasabona @jcasabona Social Media is great for: • Behind the scenes stuff • Tips and tricks related to your content • Answering specific questions students have • Doing giveaways to build your list • Sharing related content
21. @jcasabona A quick note about urgency...
22. @jcasabona @jcasabona Urgency helps people buy. • Closed Enrollment Courses • Limited time enrollment (doors open / close) • Urgency is specific dates you can register • Much clearer launch sequence • Evergreen Course • People can register any time they want. • Urgency through discounts and special offers • Schedule bigger launch times to increase enrollment
23. @jcasabona Incentives • Early-bird Discount • Access to you • Special community • Free downloads or lessons
24. @jcasabona Your Launch Checklist
25. @jcasabona @jcasabona Create your email sequence (3-5 emails) Schedule social media Write blog posts / press releases Ask your network to promote
26. @jcasabona You will think you’re promoting too much. You are not.
27. @jcasabona REMEMBER: Online Courses are NOT passive income.
28. @jcasabona Wrapping Up • Your main goal: CONNECT with your audience. • Get people to know, like, and trust you. • Build your mailing list. • Provide value and remind them of the problem you’re solving.
29. Joe Casabona Educator, Developer, Podcaster @jcasabona casabona.org/unleashed/