The innovator Mindset – Tribe Medical October 2024

The speed of change around us is now dizzying.

Technology, markets, customers, competitors, employees, etc.; nothing escapes! To survive, we are all condemned to adapt, innovate and transform ourselves continuously.

At this conference, I would like to humbly share with you my experience as a leader and privileged witness to the titanic transformation of La Presse and the creation of its innovative products: the digital edition for La Presse+ tablets, the Mobile app and its "Mobile first" creation tools in order to give you leads - I hope - that will inspire you to find innovative solutions to your challenges of tomorrow.

A look back at this grandiose human adventure to share with you experiences and learnings to succeed - together - in this ever-changing world.

Thank to Hugues Boivin for the kindly invitation
Working document

Transcript

1. THE INNOVATOR’S MINDSET LEADING THROUGH AN ERA OF EXPONENTIAL CHANGE JEAN-MARC DE JONGHE LA PRESSE MONTREAL – OCTOBER 2024 🧠
2. @madmac 2 • Medias — 1995 • La Presse — 2003 • VP Digital Product & Strategy — 2010 • Led La Presse’s digital transformation, creation of La Presse+ and our award wining Mobile App Jean-Marc De Jonghe VP Digital Product & Strategy
3. 3 My mission today 💉
4. @madmac 4 FROM DISRUPTION TO DISRUPTION Us (Still running) The market Disruptions Agile
5. 5 Agenda •High-level look on La Presse’s transformation •5 learnings to inspire your journey
6. @madmac 6 HIGH-LEVEL LOOK ON OUR TRANSFORMATION
7. 7 A radical transformation 1955
8. 8 2003 A radical transformation
9. 9 2004 A radical transformation
10. 10 2004 A radical transformation
11. 11 2007 A radical transformation
12. 12 2010 A radical transformation
13. 13 2013 A radical transformation
14. 14 Today A radical transformation
15. 15 The speed of change is accelerating Impact of changes Analog PC Computer 1884 1990 Internet 2000 2010 2020 Social AI https://www.digitaltransformationbook.com/the-speed-of-change-4-waves-of-digital-acceleration/ Mobile <- +100 yrs -> Cloud & big data
16. 16 La Presse — 1955-2003 La Presse — Today A radical transformation
17. 17 Traditional organization Digital & innovative organization There is a durable and reproducible recipe There is no sustainable recipe except adaptability and agility New World Old World A radical transformation
18. 4,6 ★★★★★ 77k review No 6 - news and magazines 350k/day 760k/month 275k/day 500k/month 4,6 ★★★★★ +100k review No 1 - news and magazines RESULTS
19. 19 Daily Audience 2002 2012 2022 0 200 000 400 000 600 000 800 000 1 000 000 1 200 000 375 275 470 350 30 230 255 Newsprint* Web** La Presse+ Mobile App Competitive advantages *Newsprint base on weekly average — 2000 *Web ComScore
20. While in our industry...
21. 21 Ad Revenue Readers and advertiser’s revenue La Presse's revenues are increasing
22. @madmac 22 FROM DISRUPTION TO DISRUPTION Us (Still running) The market Disruptions Agile
23. 5 LEARNINGS TO INSPIRE YOUR JOURNEY 23
24. 1. Pace of change is accelerating 24
25. 25 Speed and impacts of change « We tend to overestimate what we can do in the near future and grossly underestimate what can be done in the distant future. This is because the human imagination extrapolates in a straight line, while real world events develop exponentially. (like compound interest) » – Arthur C. Clarke
26. What actually happen 26 Results / performance Time Atomic Habits, James Clear What you think should happen A mirage Speed and impacts of change
27. 27 Résultats / performance Temps Atomic Habits, James Clear Speed and impacts of change
28. 28 Résultats / performance Temps Atomic Habits, James Clear Speed and impacts of change
29. 29 1930: we imagine the smartphone… https://rarehistoricalphotos.com/retro-future-predictions/
30. 30 1950: we imagine a View master … Waze https://rarehistoricalphotos.com/retro-future-predictions/
31. 31 1960: we imagine the newspaper of the future… https://rarehistoricalphotos.com/retro-future-predictions/
32. 32 Imagine the TV of the future?
33. 33 The television of the future will be both the TV... ... and the studio so that everyone can create his own show! Imagine the TV of the future?
35. @madmac Utilisateurs d'ordinateurs dans le monde (milliards) 35 0,5 G 1,5 G 4,5 G 5 G iPhone From exciting to universal
36. @madmac 36 Adoption rate
37. Impact of covid in our work space
38. @madmac 38 Chart of the century: Days from 1m to 100m users
39. @madmac 39 Chart of the century: Days from 1m to 100m users
40. IMPERMANENCE The state or the fact of lasting only for a limited period of time
41. IMPERMANENCE The state or the fact of lasting only for a limited period of time There is a sustainable recipe and reproducible STANDARDIZATION There is no sustainable recipe otherwise that adaptability and agility ADAPTATION & EXPERIMENT
42. Le marché Nos magnifiques produits, services, process, principes et notre modèle d’affaires Impermanence
43. What actually happen 43 Results / performance Time Atomic Habits, James Clear What you think should happen A mirage Speed and impacts of change We must prepare our organizations, our teams and ourselves for here
44. •Change is now truly a constant process, not an event! • We are very bad at predicting it To remember
45. 2. Escaping from old ideas is really hard 45
46. 46 The difficulty « The difficulty lies not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds. » — John Maynard Keynes
47. @madmac 47 Monkey Trap
48. 48 What is your banana?
49. 49 I know how it works! I’m an expert!
50. @madmac
51. 51 « The greatest danger in times of turbulence is not turbulence itself, but to act with yesterday's logic » – Peter Drucker Speed and impacts of change
53. 53 2002: An advice that saves me « Let the sheep piss! »
54. For many, change is really scary
55. @madmac 55 🐑 « Let the sheep piss! » Everyone has their own rhythm We start with those who are ready to give up their comfort zones Then we use them as ambassadors of change!
56. The early adopters as ambassadors of change
57. @madmac 57 🦕 🐄 🦅 🐎 🦒 🦍 🐝 🐅 🦇 🐘 🐇 🐛 🦆 🐌 Those who prefer complete, proven and risk-free solutions Those open to change And to the novelty From all walks of life Di ff erent from you Diversity & multidisciplinary = more points of view, more original solutions, fewer blind spots The early adopters as ambassadors of change chasm
58. @madmac 58 innovation-adoption impact the big scary chasm 2,5% 13% innovators early adopters niche market 34% 34% 16% early majority late majority laggards mass market Crossing the Chasm (1991, revised 1999 and 2014), Geoffrey A. Moore The early adopters as ambassadors of change
59. S2 Early majority S1 Innovators & early adopters S4 Laggards S3 Late majority LA PRESSE’S READERS IPAD OWNERS? No Yes Yes No L A P R E S S E + A C Q U I S I T I O N ST R AT E G I E S The early adopters as ambassadors of change
60. Understand all the user’s needs
61. Same strategy with your customers For your customers: how could you leverage your early adopters to influence the early and late majority?
62. 3. Will before skills 62
63. @madmac 63 The career of your parents @madmac
64. @madmac 64 Your careers More changes Disruption @madmac
65. @madmac 65 Five years from now, over one- third of skills (35%) that are considered important in today’s workforce will have changed Disruption Source: Skills Revolution 2.0 - ManpowerGroup
66. @madmac 66 Communication Collaborate Problem Solving Organization Customer Service Leadership Management 0 % 15 % 30 % 45 % 60 % 18 % 20 % 16 % 24 % 31 % 22 % 30 % 33 % 34 % 45 % 49 % 54 % 55 % 56 % Most valued Hardest to find Most Valued Soft Skills Are Hard To Find
67. @madmac Unicorns No thank you ! When recruiting or building your dream team S K I L L S W I L L Soft Skills Hard Skills 67
68. @madmac With time Relevant With time Obsolete S K I L L S W I L L Soft Skills Hard Skills 68 When recruiting or building your dream team
69. Not a question of age! Attitude
70. 4. The world of work is also changing 70
71. @madmac 71 What is really happening
72. @madmac 72 Recruiting What will my tasks be? What will be my conditions? Retirement program? I'm joining a beautiful company! Money 💰 and 🦺 security Past Making a good pay What will my team be? What will I contribute to? Training program? How will you use my talent? 📈 Impacts, contributions, learning, personal growth New world Making a di ff erence!
73. @madmac 73 Evolution of work *Inspired de « future of work — workplace evolution » by Praveen Ponnuru Past New world Repeating and improving the same recipe Embrace change and innovation Skills and know-how Attitude and will Accumulate knowledge Creating and sharing knowledge Building on consensus and old success Experimentation, learning, data driven, customer proof Probe customers Observe users Silos and hierarchies Small multidisciplinary teams Control Con fi dence, supporting, autonomy, empowering Secret Transparency Give tasks Give context Hiring leaders Creating leaders Email Collaboration technologies 9 to 5 Flexible hours At the o ff i ce Everywhere Making pro fi ts Making a dent in the universe Capturing value Focused on creating customer value
74. @madmac 74 World of work: important transition Tools Toolset Skills Skillset Mind Mindset 🍌
75. @madmac 75 In a world where everything changes so quickly Individuals + Mind Mindset Adaptability + Ignited by the new problems Focused on customer value
76. @madmac 71% of recruiters surveyed quali fi ed adaptability - the ability to adapt to change - as the most valuable skill for the career of all candidates in the coming years 76 Adaptability – Rebecca Wilson, Wed Jan 17th 2018 Recruitment International @madmac
77. 5. All organizations and everyone can succeed 77
78. 78 « If you don't take change by the hand, it will take you by the throat. » – Winston Churchill Speed and impacts of change
79. The big challenge: to innovate while we operate
80. 80 Agile Operate change without interruption?
81. 81 An agile organization Definition of Agile « An agile organization is not fixed in its processes. It is able to adapt quickly to unforeseen changes (reactively) and new trends that are emerging ( proactively) in its sector while maintaining strategic, operational and human continuity. » Much more We should be thinking about that much more broadly and that organizational agility means much more than just agile with a capital A and developing software. – Slack
82. @madmac 82 A great example: Tesla factories
83. @madmac 83 2018: production hell Amid "production hell," Tesla built a gigantic tent outside its Fremont, Calif. headquarters for Model 3 manufacturing over fl ow.
84. @madmac 84
85. @madmac 85
86. @madmac 86 3 years later
87. @madmac 87
88. @madmac 88 Old design
89. @madmac 89 New design
90. @madmac 90 January 2022 Tesla now operates the most productive car factory in the US Tesla’s Fremont factory in Fremont, California: 8,550 cars a week https://electrek.co/2022/01/24/tesla-operates-most-productive-car-factory-us/
91. Operations — building and optimizing the known Innovations — Invent and create the future 🧠 💪💪 💪💪💪💪 💪💪💪💪💪💪 💪💪💪💪💪💪💪💪 🧠 🧠🧠 🧠🧠🧠🧠 🧠🧠🧠🧠🧠🧠 Leadership paradigm Not the same world = not the same leaders
92. @madmac 92 Technologies People with the will 💃🕺 Keys to our success? 20% 80%
93. @madmac 93 New technology New solution Why innovate, why change? ⚠ Important problem to solve 💎 Value for our customers 💪 Competitive advantage Relevance in society Better succeed in our mission 💃🕺 New capabilities New skills
94. How leaders can prepare for the day after tomorrow?
95. How leaders can prepare for the day after tomorrow? Time Attention Budget Talent Value creation Today Tomorrow The day after tomorrow Current value Future value Long term value SOY Negative value Peter Hinssen – The Phoenix and the unicorn, Nexworks, 2020
96. 96 How much Time Attention Budget Talent do you devote to the after tomorrow?
97. What actually happen 97 Results / performance Time Atomic Habits, James Clear What you think should happen A mirage Where will you be the day after tomorrow? Here? Here?
98. CONCLUSION 98
99. @madmac 5 learnings to inspire your journey 99 1. Pace of change is accelerating 2.Escaping from old ideas is really hard What is your banana? 3.Will before skills 4.The world of work is also changing 5.All organizations can succeed!
100. 100 Why innovate & prepare for the day after tomorrow? •Innovate to create competitive advantages and offer added value to customers. •Innovate to remain relevant in our market and in society •Innovating because - in a constantly changing world - our winning recipe of today is what will prevent us from being winners in the world of tomorrow
101. 101 Principles One Mindset and 6 principles Mindset Embrace change rather than fear it, question our concepts and winning recipes that have brought us so far. At first we are poorly positioned and biased precisely because we have been so successful in the past. 1. Experimentation & learnings 2. Customer value & Iterate 3. Willingness (and courage) to put oneself in positions of failing and trying the new 4. Mobilized and aligned – to be future proof 5. Common and shared understanding of the goal: what will our success look like? 6. New world implies new kind of leadership: engage and mobilize all the brains around you!
102. QUESTIONS? 102
103. FEEDBACKS & REFERENCES 103
104. @madmac 104 Jean-Marc De Jonghe ca.linkedin.com/in/dejonghe speakerdeck.com/jdejongh Keep in touch with me orizon.ca/profile/jean-marc-de-jonghe.html
105. @madmac 105 Give me some feedbacks https://forms.o ffi ce.com/r/568ZekRvY9
106. @madmac 106 • Crossing the Chasm (1991, revised 1999 and 2014), Geoffrey A. Moore • Creativity Inc (2014, Random House Canada), Ed Catmull with Amy Wallace • Being Digital, Nicolas Negroponte (Knopf 1995) • TedTalk, Dan Pink sur la surprenante science de la motivation, Dan Pink https://www.ted.com/talks/ dan_pink_on_motivation?language=fr#t-1010302 • Why we plan – Part I – Failure to Rescue, Buridan’s Blog http://buridansblog12.rssing.com/chan-20258046/ all_p1.html • ICE Score all you need to know Itamar Gilad https://itamargilad.com/ice-scores/ • The Phoenix and the Unicorn, Peter Hinssen (2020 nexxworks) • Complicated vs Complex and why it’s matters - Roland Wolfig https://beya.io/2016/03/complicated-vs-complex- and-why-it-matters/ • Complexity and Strategy https://hackernoon.com/ complexity-and-strategy-325cd7f59a92#.5h6wyrxvk • Prototyping: Fake It till you make it (WWDC 2014, Apple Developper, Apple Inc.), Get a glimpse of Apple's prototyping process and the range of tools and techniques they use, some of which might surprise you. https://developer.apple.com/videos/ play/design/12/ • The Future of Jobs : Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution (World Economic Forum, Jan 2016) References
107. @madmac 107 • Crossing the Chasm (1991, revised 1999 and 2014), Geoffrey A. Moore • Creativity Inc (2014, Random House Canada), Ed Catmull with Amy Wallace • Being Digital, Nicolas Negroponte (Knopf 1995) • The Phoenix and the Unicorn, Peter Hinssen (2020 nexxworks) Books to inspire your journey