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Web Tools & Techniques for Print Designers – HO...
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jeremyloyd
May 02, 2017
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Web Tools & Techniques for Print Designers – HOW Live 2017
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Transcript
Jeremy Loyd Ben Callahan WEB DESIGN TOOLS & TECHNIQUES
FOR PRINT DESIGNERS
BRANDING PRINT PACKAGING WEB
WEB
Uncertainty Doubt Pressure Fear
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT AND
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
Sharing things we’ve learned THERE IS NO ONE WAY
Collaborative Notes bit.ly/how2017
Questions? @bencallahan @jeremyloyd
WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS BEFORE DESIGN BEGINS
Visual Direction BEFORE DESIGN BEGINS
Dissecting Design Style Comparisons Light vs Dark
Dissecting Design Flat vs Textured Style Comparisons
Dissecting Design Illustration vs Photography Style Comparisons
20 Second Gut Check
B
A
C
H
Y
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Visual Vocabulary
Kevin Hoffman www.goodkickoffmeetings.com
Project Brief
Architecture Content Priority User Experience (UX) BEFORE DESIGN BEGINS
WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS DISSECTING WEB
DESIGN
Dissecting Web Design PRODUCTIVITY TIME
Establish the Aesthetic PRODUCTIVITY TIME
Solve Design Problems PRODUCTIVITY TIME
Refine PRODUCTIVITY TIME
Establish the Aesthetic DISSECTING WEB DESIGN
Do just enough to get good feedback on a design
concept
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Style Tiles
Style Prototypes
Style Prototypes
Element Collage
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Page Comps
Sketch
Solve Design Problems DISSECTING WEB DESIGN
Do just enough to get good feedback and inform development
Identify Page Templates/ Design Key Modules SOLVE DESIGN PROBLEMS
Dribbble Example
What key template could I design that would knock out
the most reused modules and text styles?
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Thinking Modularly
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Module Deliverables ➡ Pattern Libraries ➡ Style Guides ➡ Design
Systems
Reuse, Reuse, Reuse
How Things Respond
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CREATIVE DIRECTOR & ADVISOR Dan Mall
CREATIVE DIRECTOR & ADVISOR Dan Mall “Let’s not design in
the browser, let’s decide in the browser.”
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Dealing with Variable Content
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Design with real content if possible
Unique Pages SOLVE DESIGN PROBLEMS
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Navigation SOLVE DESIGN PROBLEMS
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Interaction SOLVE DESIGN PROBLEMS
Motion Comps
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Prototyping/Animation Tools ➡ Principle ➡ Origami Studio ➡ Proto.io ➡
Framer ➡ Atomic ➡ Adobe Animate
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Sketch
Refine DISSECTING WEB DESIGN
Design Pairing REFINE
Demo
Value of Design Pairing ➡ Fosters environment of collaboration ➡
Allows for periodic refinement while the product is built ➡ Helps both designer and developer level up
When to Pair ➡ When there’s questions, challenges, or snags
➡ When creating new pages from existing modules ➡ When it’s more efficient
Sometimes static explorations are needed
Hammer/Chisel SHIFT IN MINDSET
CONTENT DIRECTOR Emily Gray
“The hammer and chisel pairing allows designers to add tremendous
value directly in code.” CONTENT DIRECTOR Emily Gray
Getting into the code REFINE
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WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS FINAL THOUGHTS
Think Iteratively SHIFT IN MINDSET
CONTENT UX FRONT-END DESIGN BACK-END
Think about Performance SHIFT IN MINDSET
Think about Accessibility SHIFT IN MINDSET
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Think about Your Co-workers SHIFT IN MINDSET
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You can use the design skills you have for the
web FINAL THOUGHTS
Document your Learning FINAL THOUGHTS
THANKS! @jeremyloyd @bencallahan
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