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Productisation workshop
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Jerry Jäppinen
January 29, 2020
Design
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360
Productisation workshop
Explore product concepts with Lateral Nord
Jerry Jäppinen
January 29, 2020
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Transcript
Productisation workshop Turn concepts into reality with Lateral Nord
None
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Magic tricks for today
This doesn't have to be complicated
We give people the space to bring their ideas out
We want to capture those ideas So we write things
down
We don't argue We're open to ideas Pinpointing the best
solution comes later
Please no laptops or phones Please follow instructions Please focus
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What are we here to do?
Example: Developer tools
Make development easier Make development easy Make development delightful Make
so ft ware more reliable Democratise so ft ware development
Write a headline and a tweet for the leading newspaper
about your launch
What's our purpose?
Our purpose is…
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who are your customers?
Write down every customer group you can think of
None
Write down every stakeholder group you can think of
None
Who's the most important one? Who's your core customer?
None
Use cases
What do your customers do?
None
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who is your competitor? Competitor how?
Who o ff ers a fundamentally di ff erent solution
to the same problem?
Who o ff ers the same solution with some di
ff erences?
Who o ff ers the same bene fi t?
Who o ff ers something the same customer groups?
Who has disrupted their industry, like you want to disrupt
yours?
Whose user experience, from another industry, is like you want
yours to be?
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
None
None
None
None
None
None
None
Do as many variations as you wish
Chart out the functionality
What can people do in the product?
Send a friend request Send a message Join a group
Leave a group Upload a pro fi le picture …
7 min
None
Send message to friend Send a GIF to a friend
Send friend request Send friend request Leave group Remove post Remove account
Pitch your concept
previewhunt.com
Explain your concept
None
Primary user group Secondary user groups 10 min Primary user
group
Primary CTA For primary user group 5 min
Secondary CTA For primary user group 5 min
Service name 5 min
Most important bene fi t to primary user group 10
min
What's one additional thing your primary user needs to know?
How is your solution better? 10 min
Address most important concern of primary user 5 min
Ideal prominent clients 10 min
Top 3 bene fi ts to primary user group 10
min
Customer quote from primary user group 10 min
Outline how your solution works in 3 steps Story fi
rst, details later 15 min
Another quote with a new angle 10 min
Split o ff ering to 3 pricing tiers 15 min
3 most common questions or issues for primary user group
10 min
Recap with the most important message 5 min
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
How do we choose?
Which option is the best?
Which option is the best?
What's the best fi t for the purpose? What is
the purpose?
Let's recap
Purpose User group References Insights
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Decision matrix
What's our most important KPI?
What's our second most important KPI?
Let's draw a matrix
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What happens next?
Workshop without follow-up is just a workshop
We don't want just a workshop
We want change and progress
What did we make today? What was our output?
What did we learn today? How do we put it
into practice? What will you do di ff erently tomorrow?
Write 5 things you will do with today's new insights
What happens next?
We will help you Together we'll take this into practice
We'll remind you on a daily basis We'll integrate users and product thinking into your daily work
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
None