TechSEO North Feb 2025 - How To Implement Schema to Custom CMSs

Jonathon Roberts spoke at TechSEO North (February 2025), discussing how to implement schema markup in custom CMSs. His presentation covered the importance of structured data in improving SEO by helping search engines better understand webpage content. Jonathon highlighted various testing tools, such as Google's Rich Results Test and Schema.org's Validator, for validating schema implementation. He also explained the interaction between schema and the Document Object Model (DOM), providing practical examples on how to extract data from web elements. Additionally, Jonathon shared insights on using browser extensions and online resources to enhance schema implementation for SEO.

Transcript

1. to Custom CMSS
3. Schema is structured data that helps search engines better understand the content of your web pages.
15. theme editor
24. https://search.google.com/test/rich-results
26. https://validator.schema.org
41. Document Object Model (DOM)
48. https://search.google.com/test/rich-results
50. https://chromewebstore.google.com/detail/seo-pro- extension/lajfdngpocmchpihjecojjllfjeehgnl
56. Right click
61. If you wanted to extract the href from a link you would enter “href” otherwise leave BLANK
62. This will extract the URL linked from that button
65. Curly brackets
66. Curly brackets
67. Curly brackets
69. https://search.google.com/test/rich-results
72. https://speakerdeck.com/jonathonrobertsseo