Josh Blyskal | Profound | We analyed 10,000,000 AI Search Results...

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2. #brightonseo Profound
3. My name is Josh Blyskal. I’m an AI Search Strategist at Profound. ​ Profound empowers brands with the data and insights to understand, take action on, and tangible improve their visibility in AI Search. #brightonseo Profound
4. We actually analyzed AI search results. over 41,000,000 #brightonseo Profound
5. Across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot #brightonseo Profound
6. We tested queries with both commercial & informational
 intents in mind #brightonseo Profound
7. These findings will change the way you think about search #brightonseo Profound
8. #brightonseo Profound https://finance.yahoo.com/news/chatgpts-search-market-share-jumped-185233745.html https://www.reuters.com/technology/artificial-intelligence/openais-weekly-active-users-surpass-400-million-2025-02-20/ 400% increase in market share 2.15% decrease in market share – first time in a decade Over the last 6 months, AI has legitimized its position in search
9. #brightonseo Profound Search is undergoing fundamental change
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12. AI owns the relationship Al now acts as both connector and arbitrator, owning the direct relationship with users Past Paradigm Current Reality #brightonseo Profound
13. ChatGPT’s browsing uses Bing to do the heavy lifting #brightonseo Profound
14. hot yoga studios with coupons brighton uk URL 1: TITLE META-DESC URL SLUG URL CD URL PD URL WD ChatGPT WebGPT #brightonseo
15. Perplexity is semantic and vector based #brightonseo Profound
16. Perplexity hot yoga in brighton yoga classes in brighton yoga studio brighton hot yoga in brighton ✓ #brightonseo Profound
17. 9:41 Today I’m planning a hiking trip, which hiking boots are the most comfortable? Message Copilot 9:41 ChatGPT What is the best SUV for a family of 4 living in Woodstock, NY? Choosing the right SUV for your family of four in Woodstock, NY, involves considering factors such as space, safety, fuel efficiency, and performance, especially given the region's seasonal weather conditions. Here are some top-rated SUVs that cater well to family needs: Kia Telluride
 The 2025 Kia Telluride offers a spacious interior with three rows of seating, accommodating up to eight passengers. It's praised for its upscale design, comprehensive safety features, and a comfortable ride. The Telluride's robust build and available all-wheel drive make it suitable for Woodstock's varying Ask ChatGPT AI Search literally can’t be the same as traditional search #brightonseo Profound
18. Across 650 informational and commercial prompts, we asked ChatGPT and Google the same questions. The best running shoe for marath Experiment: #brightonseo Profound
19. What % of ChatGPT results overlap with the Google SERP? #brightonseo Profound
20. Google SERP ChatGPT Google SERP 12% ChatGPT results overlap 12% with the Google SERP Analyzed commercial and informational queries across 100 SERP analyses of 650 individual ChatGPT executions #brightonseo Profound
21. ChatGPT loves Wikipedia #brightonseo Profound
22. Perplexity is UGC-focused #brightonseo Profound
23. Google AIO is domain agnostic #brightonseo Profound
24. Copilot gravitates towards Forbes– massively #brightonseo Profound
25. What drives citations? #brightonseo Profound
26. Across 5 key industries and 50,000+ prompts, we measured how SEO signals correlate with AI citations Experiment: #brightonseo Profound
27. Traffic ≠ AI Citations AI Citations Traffic (Visitors) Low traffic High citation High traffic Low citation Zero traffic 900+ citations 95% of AI citation behaviour cannot be explained by traffic r2 = 0.05 #brightonseo Profound
28. Backlinks ≠ AI Citations 97.2% of AI citations cannot be explained by backlinks.
 Sites with fewer backlinks often receive significantly more AI citations. r2 = 0.038 #brightonseo Profound
29. T ypical SEO strategies don’t apply But make no mistake, AI Search is controllable #brightonseo Profound
30. Technical optimization is key, but it looks a little different #brightonseo Profound
31. User Bing Index ChatGPT Index ChatGPT Crawler Citation Answer Bing Index ChatGPT Index ChatGPT Crawler Citation Answer Not indexed by Bing? You will never show up on ChatGPT #brightonseo Profound
32. ChatGPT results only overlap 26% with Bing Analyzed commercial and informational queries across 100 SERP analyses of 650 individual ChatGPT executions 26% ChatGPT Bing Can you just optimize for Bing? #brightonseo Profound
33. 9:41 9:41 #brightonseo Profound
34. 9:41 AI crawlers don’t interact with Javascript #brightonseo Profound
35. llms.txt is your new best friend #brightonseo Profound
36. llms.txt takes this
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39. Answer Engines go to the open internet and want to find the content that they are most confident will solve the specific query. When ChatGPT compares URLs, it selects the one it’s most confident contains the answer. goodonyou.eco/a8d7f-ethical-92j3k-brands-uk/ ecothes.com/blog/72hf3-sus-bra-uk earthday.org/kit-92hd2-shop-clo-3jf8/ goodonyou.eco/most-ethical-and-sustainable-clothing-brands-from-uk/ ecothes.com/blog/sustainable-brands-uk earthday.org/toolkit-how-to-shop-for-your-clothes/ Semantic URL slugs win #brightonseo Profound
40. content=" " The best business credit cards include Ink Business Unlimited, Venture X Business and U.S. Bank Business Triple Cash Rewards, among other options. Spoil your content in your meta-description #brightonseo Profound
41. #brightonseo Profound Content is king
42. AI Search is lazy #brightonseo Profound
43. Listicles and comparative content dominate in AI citations (across 177m sources) Content Type Citations % Share Other 69,722,281 39.35 Comparative Listicles 57 ,591,022 32.5 Blogs/Opinion 17 ,565,744 9.91 Commercial/Store 8,376,007 4.73 Homepage 6,637 ,322 3.75 Community/Forum 5,950,684 3.36 Documentation/Wiki 4,835,532 2.73 News 3,723,397 2.1 Video Content 1,680,158 0.95 Search Pages [/search/...] 1,100,989 0.62 #brightonseo Profound Comparative Listicles 57 ,591,022 32.5
44. best men's running shoe? Reasoning #brightonseo Profound
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46. Answer Engines have a recency bias #brightonseo Profound #brightonseo Profound
47. Answer Engines pick-up and cite content on the scale of days #brightonseo Profound #brightonseo Profound
48. Social media and UGC work situationally I think these cloud GPU providers are probably the best bets for your startup: ty RunPod.io - Affordable, scalable, and flexible GPU cloud with serverless, dedicated, and community-run instances for Al/ML jy Paperspace - User-friendly platform, good for development and research Šy CoreWeave - High-performance cloud GPUs with enterprise-grade reliability “y Vast Al - Decentralized GPU marketplace for deep learning and HPC Áy FluidStack - Low-cost cloud GPUs leveraging underutilized hardware, optimized for training and compute-heavy tasks #brightonseo Profound #brightonseo Profound
49. What does all of this mean for you? #brightonseo Profound #brightonseo Profound
50. AI search is going to even more diverge AI search predictions #brightonseo Profound #brightonseo Profound
51. #brightonseo Profound #brightonseo Profound Brand Customer
52. Track queries Create AI conducive content Monitor and mimic citations Optimize your site Build your muscle now #brightonseo Profound #brightonseo Profound
53. Track your AI Visibility Profound enables companies to analyze and improve how they appear in AI Answers. We do this by running millions of searches on platforms like ChatGPT, Perplexity and Google AI Overviews to build a picture of how AI responds to questions about brands, products, and industries. Brand visibility Percentage of AI answers about Accounting Software that mention FreshBooks Jan 29 Feb 04 Feb 03 Feb 02 Jan 31 0 25% 50% 75% 100% 45% vs last week Visibility score 89.8% #brightonseo Profound #brightonseo Profound
54. Find out which pages matter most Track which of your pages command authority in AI responses, and understand exactly how your content - and your competitors' - shapes the narrative across channels. Earned 30,445 (95.1%) Operated 518 (1.6%) Owned 1,056 (3.3%) Domain Number of mentions 1 forbes.com 1885 2 builtin.com 1276 3 rho.co Owned 1086 4 fitsmallbusiness.com 1056 5 fintechlabs.com 750 6 Bill 72.3% Citation Domain Count Percentage of open-ended AI answers #brightonseo Profound #brightonseo Profound
55. Understand Conversations and Models Find which models surface your brand and understand how many people are searching for any topic in AI. Platform Count Last indexed Change Pages OpenAI 18 minutes ago 243 33 875 Google 12 5 days ago 7 26 Microsoft 297 1 hour ago 24 23 Perplexity 98 2 hours ago 20 20 Apple 875 18 minutes ago 1 9 Bytedance 875 18 minutes ago 1 7 Amazon 875 18 minutes ago 24 23 Meta 875 18 minutes ago 2 2 DeepSeek 875 18 minutes ago 1 23 Region Track as topic Real Estate Volume Estimates Total volume Estimated total prompts using this keyword 2.7m Frequency This keyword ranks in the top 28% by usage frequency Frequent Platform Volume Estimates 2.7m SearchGPT 2.1m Perplexity 90k Copilot 60k Other 480k Global Volume US 201.0k I N 110.0k U K 60.5k CA 27 .1k AU 27 .1k Rest 1 48.6k Keywords variations Real estate market 9 Real property 4 Real estate business 8 Real estate investment 16 Keywords variations real estate agency real estate business real estate sales real estate broker real estate company real estate agent real estate agent real estate industry #brightonseo Profound #brightonseo Profound
56. As a former SEO, we’re the black sheep of marketing. AI search is about to become the sexiest area of digital marketing, everyone in this room has a prime opportunity. #brightonseo Profound #brightonseo Profound