Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Create an e-commerce business
Search
Jordi Romero
November 15, 2012
Business
2
310
Create an e-commerce business
http://jrom.net/create-an-ecommerce-business
Jordi Romero
November 15, 2012
Tweet
Share
More Decks by Jordi Romero
See All by Jordi Romero
Radical startup
jrom
2
450
Control your life - “The startup way”
jrom
2
400
Metrics for Pirates
jrom
1
220
API design and more
jrom
52
2.7k
Teambox: Starting and Learning
jrom
128
8.4k
Other Decks in Business
See All in Business
plan-renewal-freee-2024
yuki_yano
PRO
0
140
ツクリンク 会社説明資料
tanashu
0
21k
LT資料作成の基礎 / Basics of LT Slide Preparation
pauli
8
1.3k
インキュデータ会社紹介資料
okitsu
1
20k
ラクスル株式会社 会社概要(IR)
raksulrecruiting
5
5.2k
Стратегия решает проблемы на всех уровнях компании
alexanderbyndyu
0
150
【株式会社Amazia】採用資料(エンジニア)
amazia200910
1
1.2k
Company Deck(会社紹介資料)_3Sunny, Inc.
3sunny
1
310
株式会社EventHub 会社紹介資料
eventhub
0
21k
もやもやを開きあうふり返りによって組織に生まれる変化とは/ふりかえりカンファレンス2024
chiemitaki
0
750
Delivering More With Less: An Introduction to Value Streams
helenjbeal
3
370
社会変化兆候調査 vol.17 / 132 global changes in lifestyle 2024 vol.17
nozomi
0
180
Featured
See All Featured
No one is an island. Learnings from fostering a developers community.
thoeni
16
2.1k
ParisWeb 2013: Learning to Love: Crash Course in Emotional UX Design
dotmariusz
104
6.6k
Testing 201, or: Great Expectations
jmmastey
30
6.4k
Facilitating Awesome Meetings
lara
43
5.6k
How STYLIGHT went responsive
nonsquared
92
4.8k
Designing Experiences People Love
moore
136
23k
Atom: Resistance is Futile
akmur
260
25k
The Mythical Team-Month
searls
216
42k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
26
2.3k
Adopting Sorbet at Scale
ufuk
69
8.6k
Automating Front-end Workflow
addyosmani
1357
200k
Designing the Hi-DPI Web
ddemaree
276
33k
Transcript
start your e-commerce business
None
@jordiromero Jordi Romero
None
e-commerce
we want to sell stuff online
WHY WHAT WHERE WHO HOW
WHY WHAT WHERE WHO HOW
http://www.internetretailer.com/trends/sales/
None
None
WHY WHAT WHERE WHO HOW
existing products product licenses new products SELL
WHY WHAT WHERE WHO HOW
the internet
WHY WHAT WHERE WHO HOW
demand harvesting vs demand creation
demand harvesting go after current demand seekers with or without
competition
demand harvesting go after current demand seekers with or without
competition SEO/SEM
go.itnig.net/keyword
None
None
SEO SEM
long-term short-term
SEM
SEM good to experiment measure CTR measure Conversion Rate reference
CPC
SEO
SEO slow (if done properly) scalable real competitive advantage virtually
free clicks
demand harvesting vs demand creation
demand creation new products lack of customer habit
good luck!
seriously... customer education social media off-line marketing virality
CAC LTV
CAC < LTV
None
WHY WHAT WHERE WHO HOW
None
None
custom development
BOOM!
WHY WHAT WHERE WHO HOW
recap
WHY WHAT WHERE WHO HOW money stuff internet customers platform
...PROFIT!
b...but... how much?!
domain name 8€ to 30€ adwords 0€ to 500€ shopify
~ 23 € / month experiment
company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing
~ 2.000 € / month grow
YMMV or something completely different
thank you
slides available at jrom.net/create-an-ecommerce-business
Jordi Romero follow @jordiromero follow @itnig