Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Create an e-commerce business

Avatar for Jordi Romero Jordi Romero
November 15, 2012
Business
2
380

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business
Avatar for Jordi Romero

Jordi Romero

November 15, 2012
Tweet

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
Avatar for Jordi Romero jrom
5
540
Control your life - “The startup way”
Avatar for Jordi Romero jrom
4
470
Metrics for Pirates
Avatar for Jordi Romero jrom
1
340
API design and more
Avatar for Jordi Romero jrom
52
2.8k
Teambox: Starting and Learning
Avatar for Jordi Romero jrom
133
8.8k

Other Decks in Business

See All in Business
ロードマップの本音と建前
Avatar for Yuya Akiba yuyaki0618
4
3k
TSI_会社案内
Avatar for 株式会社TSI tsi_saiyou
1
100k
ネクストビートコーポレートガイド/corporate-guide
Avatar for nextbeat nextbeat
3
80k
【Progmat】Monthly-ST-Market-Report-2025-May.
Avatar for progmat progmat
0
300
YOUR MEAL Company Deck
Avatar for YOUR MEAL yourmeal
0
530
Sales Marker Culture Book(English)
Avatar for Sales Marker salesmarker
PRO
2
5k
EN_【Culture deck】Brave Culture ~A Symphony of Innovations, Pioneering a Brighter Tomorrow~
Avatar for Brave group HR Team bravegroup_hr_team
0
160
えぇーっ！コードを書いてた私がPdMに！？
Avatar for "doiko" chiaki_yamaguchi doiko123
1
170
一人目PdMとして、まず"自分"をPMFさせることから考える
Avatar for Nealle nealle
0
350
JMDC 会社紹介資料 /About JMDC
Avatar for JMDC Inc. jmdc
6
370k
セキュリティエンジニアってなんだろう？
Avatar for hit hitmew
1
440
20250524OkayamaWordPressMeetup そのバックアップ、復元できますか？
Avatar for GENKI TANIGUCHI gtaniguchi
0
110

Featured

See All Featured
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
106
19k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
68
11k
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
42
7.5k
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
329
39k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
188
11k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
31
8.6k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
76
5.8k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
29
1.7k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
30
5.8k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig