Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Create an e-commerce business

Avatar for Jordi Romero Jordi Romero
November 15, 2012
Business
2
390

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Avatar for Jordi Romero

Jordi Romero

November 15, 2012
Tweet

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
Avatar for Jordi Romero jrom
5
540
Control your life - “The startup way”
Avatar for Jordi Romero jrom
4
470
Metrics for Pirates
Avatar for Jordi Romero jrom
1
350
API design and more
Avatar for Jordi Romero jrom
52
2.8k
Teambox: Starting and Learning
Avatar for Jordi Romero jrom
133
8.9k

Other Decks in Business

See All in Business
業務紹介@第3回セキュリティ若手の会 〜セキュリティ＋そのためのお仕事〜 / Introducing my work at the 3rd sec_wakate event
Avatar for NTT docomo Business nttcom
0
670
株式会社SAFELY 会社紹介 / Company
Avatar for 株式会社SAFELY safely_pr
1
4.2k
minto 10万ダウンロードまでにやったこと・やらなかったこと / minto 100k DL
Avatar for hirothings hirothings
1
460
ビジネス職中途採用向け会社説明資料_2025.2.pdf
Avatar for ZOZO zozobusiness
0
500
Algomatic Works Company Deck
Avatar for Algomatic algomatic
PRO
1
200
【Progmat】Monthly-ST-Market-Report-2025-Sep.
Avatar for progmat progmat
0
460
ソニックガーデン経営組織論（2025/10版）
Avatar for Yoshihito Kuranuki / 倉貫義人 kuranuki
0
1.9k
朝日新聞社　ITエンジニア　キャリア採用　紹介資料
Avatar for 朝日新聞社CTO室 asahi_cto
0
720
株式会社LANY / Company Deck
Avatar for LANY lany
2
83k
【UMed】Company Deck_250923
Avatar for Ryushu Nukui ryushu
0
130
1on1で使えるクリーン・ランゲージのご紹介
Avatar for kawanotron kawanotron
0
170
株式会社Nagisa_カンパニーデック
Avatar for 株式会社Nagisa nagisa_recruit
0
270

Featured

See All Featured
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.2k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
185
22k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
209
24k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
331
21k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
246
12k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
37
2.9k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
13k
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
57
5.9k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
190
55k
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
791
250k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
274
41k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
127
53k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig