Create an e-commerce business

Transcript

1. start your
   e-commerce
   business
   

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3. @jordiromero
   Jordi Romero
   

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5. e-commerce
   

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6. we want to sell stuff online
   

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7. WHY
   WHAT
   WHERE
   WHO
   HOW
   

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8. WHY
   WHAT
   WHERE
   WHO
   HOW
   

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9. http://www.internetretailer.com/trends/sales/
   

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12. WHY
    WHAT
    WHERE
    WHO
    HOW
    

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13. existing products
    product licenses
    new products
    SELL
    

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14. WHY
    WHAT
    WHERE
    WHO
    HOW
    

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15. the internet
    

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16. WHY
    WHAT
    WHERE
    WHO
    HOW
    

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17. demand harvesting
    vs
    demand creation
    

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18. demand harvesting
    go after current demand seekers
    with or without competition
    

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19. demand harvesting
    go after current demand seekers
    with or without competition
    SEO/SEM
    

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20. go.itnig.net/keyword
    

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23. SEO
    SEM
    

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24. long-term
    short-term
    

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25. SEM
    

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26. SEM
    good to experiment
    measure CTR
    measure Conversion Rate
    reference CPC
    

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27. SEO
    

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28. SEO
    slow (if done properly)
    scalable
    real competitive advantage
    virtually free clicks
    

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29. demand harvesting
    vs
    demand creation
    

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30. demand creation
    new products
    lack of customer habit
    

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31. good luck!
    

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32. seriously...
    customer education
    social media
    off-line marketing
    virality
    

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33. CAC
    LTV
    

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34. CAC < LTV
    

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36. WHY
    WHAT
    WHERE
    WHO
    HOW
    

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39. custom development
    

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40. BOOM!
    

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41. WHY
    WHAT
    WHERE
    WHO
    HOW
    

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42. recap
    

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43. WHY
    WHAT
    WHERE
    WHO
    HOW
    money
    stuff
    internet
    customers
    platform
    

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44. ...PROFIT!
    

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45. b...but...
    how much?!
    

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46. domain name 8€ to 30€
    adwords 0€ to 500€
    shopify ~ 23 € / month
    experiment
    

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47. company inc ~ 700€
    custom dev 2.000€ to 20.000€
    marketing ~ 2.000 € / month
    grow
    

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48. YMMV
    or something
    completely
    different
    

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49. thank
    you
    

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50. slides available at
    jrom.net/create-an-ecommerce-business
    

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51. Jordi Romero
    follow @jordiromero
    follow @itnig
    

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