クオリティの高い広告クリエイティブを「問う」方法

クオリティの高い広告クリエイティブを「問う」方法

Transcript

1. ΫΦϦςΟͷߴ͍
   ޿ࠂΫϦΤΠςΟϒΛʮ໰͏ʯํ๏
   

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2. ࣗݾ঺հ
   

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3. ୅දऔక໾ࣾ௕ / CO-CREATOR
   Ճདྷ ޾थʛKOKI KAKU
   1983೥ ෱Ԭݝా઒܊ੜ·Εɾֈ࠲ͷABܕɾ۝भେֶܳज़޻ֶ෦ଔ
   ιϑτόϯΫϗʔΫε৴ऀͷ৽॓ΰʔϧσϯ֗ϧʔΩʔ
   גࣜձࣾηϓςʔχ ʢ 2006 – 2017 ʣ
   ΫϦΤΠςΟϒ෦ ઐ೚෦௕ / ΫϦΤΠςΟϒσΟϨΫλʔ
   ※ ηϓςʔχάϧʔϓ৽نࣄۀίϯςετ
   גࣜձࣾαΠϯίαΠϯ ʢ 2018 – Now ʣ
   ୅දऔక໾CEO / Co-Creator
   kakukoki
   

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4. 2018.04 – NOW
   

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5. اۀཧ೦
   Corporate Will
   ࣗ෼ͷݴ༿ͰޠΔͱ͖ɺਓ͸͍͍੠Ͱ࿩͢ɻ
   100Λ௒͑Δاۀ΍ϒϥϯυͷɺاۀཧ೦΍ωʔϛϯάͳͲ
   ΞΠσϯςΟςΟڞ૑΍ΫϦΤΠςΟϒࢧԉΛ͍ͯ͠·͢
   

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6. 2006.04 – 2017.09
   

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7. ηϓςʔχೖࣾޙ͸ɺΫϦΤΠςΟϒσΟϨΫλʔͱͯ͠ɺΩϟϯϖʔϯاըɺ
   ઓུPRɺ TVCMɺιʔγϟϧϝσΟΞϚʔέςΟϯάͳͲ༷ʑͳྖҬͷҊ݅ʹैࣄ
   

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8. ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ
   ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ
   

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9. ΧϯϑΝϨϯεͳͲͰͷొஃ΍ϓϨθϯ৆ड৆΋ଟ਺
   ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ
   ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ
   

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10. ͸͡Ίʹ
    

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11. օ͞Μ͸ΫϦΤΠςΟϒϫʔΫʹ
    ͲΜͳ೰Έ͕͋Γ·͔͢ʁ
    

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12. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍ʜ
    

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13. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    

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14. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍ʜ
    

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15. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
    

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16. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
    

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17. ΫϦΤΠςΟϒ੍࡞ʹ͍ͭͯͷ
    ೰Έ͕ਚ͖ͳ͍ͷ͸ͳͥʁ
    

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18. ʢ೰ΈΛθϩʹ͸Ͱ͖ͳ͍͔΋͠Ε·ͤΜ͕…ʣ
    ೰Έ͕ਚ͖ͳ͍ͷ͸
    ΫϦΤΠςΟϒ੍࡞ʹ͓͚Δ
    ࠷ॏཁϓϩηεΛ๨Ε͍ͯΔ͔Β
    ʢ͔΋͠Εͳ͍ʣ
    

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19. ຊ೔ͷςʔϚ
    

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20. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍
    ޿ࠂΫϦΤΠςΟϒΛ
    ʮ ໰͏ ʯྗ
    

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21. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ
    ͷલʹ͸ඞͣ
    ΫΦϦςΟͷߴ͍໰͍
    ͕͋Δ
    

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22. ਖ਼͘͠ʮ໰͏ʯ͜ͱ͕Ͱ͖Ε͹
    

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23. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍…
    ↓
    ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ
    

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24. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍…
    ↓
    ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ
    

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25. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍…
    ↓
    ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ
    

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26. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
    ˣ
    ԾઆΛݕূͯ͠
    ৽͍͠Ծઆཱ͕ͯΒΕΔ
    

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27. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
    ˣ
    ʮΘ͔Βͳ͍ʯ͜ͱΛ
    ৽͍͠ʮՄೳੑʯʹ
    

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28. ༨ஊɿ
    ΫϦΤΠλʔͷ࢓ࣄ͸
    "*ʢ$IBU(15ͳͲʣʹ
    ୣΘΕΔͷ͔ʁ
    

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29. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ͦͷճ౴͸
    YESͰ΋͋Γ
    NOͰ΋͋Δ
    

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30. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ChatGPTʢAIʣ → ౴͑Λͭ͘Δ
    AI creates Answers
    CreatorʢHumanʣ→ ໰͍Λͭ͘Δ
    HUMANS create Questions
    

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31. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ໰͍Λ૑଄͢Δ͜ͱ
    ˣ
    ՄೳੑΛ૝૾͢Δ͜ͱ
    

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32. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ
    

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33. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ
    

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34. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ
    

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35. WHY
    ͲΜͳ໨తͰʁ
    

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36. ໨తͷઃఆʹΑͬͯ
    ͭ͘ΒΕΔΫϦΤΠςΟϒ͸
    େ͖͘ҟͳͬͯ͘Δ
    

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37. ൢചͷଅਐ
    ʢίϯόʔδϣϯʣ
    ೝ஌ͷ֦େ
    ʢϦʔνʣ
    ޿ࠂΫϦΤΠςΟϒͷ໨తͱ͍͑͹
    

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38. ຊ౰ʹͭ͘Δ΂͖
    ΫϦΤΠςΟϒΛͭ͘ΔͨΊʹ͸
    ,1*ୡ੒ͷͨΊʹ
    ԿΛ໨ࢦ͢ͷ͔·Ͱఆٛ͢΂͖
    

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39. ʮೝ஌ͷ֦େʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ
    ࠶ੜ
    ͨ͘͠ͳΔ
    ࠷ޙ·Ͱ
    ݟͨ͘ͳΔ
    γΣΞ
    ͨ͘͠ͳΔ
    Ͳͷୡ੒Λ໨ࢦ͔͢Ͱ
    ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ
    

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40. ʮൢചͷଅਐʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ
    ໨ʹཹ·Δ ڵຯΛҾ͘ ߪങΛଅ͢
    ΍͸ΓɺͲͷୡ੒Λ໨ࢦ͔͢Ͱ
    ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ
    

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41. ྫ͑͹
    εΩοϓΛ๷ࢭͯ͠ɺೝ஌ΛߴΊΔಈը
    

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42. ྫ͑͹
    ࠷ޙ·ͰڵຯΛҾ͖ɺߪങΛଅ͢ಈը
    

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43. WHY ͲΜͳ໨తͰʁ
    KPIୡ੒ͷͨΊʹ
    ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ
    ໰͏͜ͱ͕ॏཁ
    ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ
    

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44. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ
    

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45. WHO
    ୭ʹ޲͚ͯʁ
    

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46. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ
    ۩ମతʹ͢Ε͹͢Δ΄Ͳ
    ΫϦΤΠςΟϒ͸ڧ͘ͳΔ
    

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47. ݦࡏ૚
    જࡏ૚
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
    

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48. γχΞ૚
    ए೥૚
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
    

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49. ୅ঁੑ
    ୅உੑ
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
    

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50. ͦͷλʔήοτઃఆͰ
    ຊ౰ʹਓͷإ͕૝૾Ͱ͖·͔͢ʁ
    

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51. WHO͸۩ମతͰ͋Δ΄ͲΫϦΤΠςΟϒ͸ڧ͘ͳΔ
    20୅உੑ
    ϫΠϯΛޠΒͤͨΒࢭ·Βͳ͍
    ITاۀۈ຿ͷएख؅ཧ৬
    30୅ঁੑ
    ৸ΔલʹඞͣΠϯελʹ౤ߘ͢Δ
    OܕͷΩϟϦΞ΢ʔϚϯ
    ए೥૚
    ࣗ෼ʹબڍݖ͕͋Δ͜ͱΛ஌Βͳ͍
    ౎಺ͷࢲཱେֶੜʢ19ࡀʣ
    

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52. λʔήοτ͸େ͖͍΄͏͕͍͍Μ͡Όͳ͍ͷʁ
    ̍̌̌ສਓͷΠϯαΠτͷฏۉʹ
    ڞײ͢Δਓؒ͸͓ͦΒ̍͘ਓ΋͍ͳ͍
    ͔ͨ͠ͳ̍ਓͷΠϯαΠτʹ
    ڞײ͢Δਓؒ͸ҙ֎ͱ͚ͬ͜͏͍Δ
    ͚Ͳ
    

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53. WHOΛ۩ମతʹ͢ΔͨΊͷίπ
    ࢠͲ΋ʹݫ͍͠
    δϟχʔζ޷͖ͳ
    ݆໿Ոͷ
    Πϯελ޷͖ͳ
    ༑ͩͪͷଟ͍
    ɾɾɾetc
    ઐۀओ්
    ΩϟϦΞ΢ʔϚϯ
    ϒϩΨʔ
    ΧδϡΞϧϚϚ
    ؼࠃࢠঁ
    ɾɾɾetc
    ྫ ɿ 40 ୅ ͘ Β͍ ͷ ঁੑ ͷ৔ ߹
    ˓˓ͳ˓˓ Ͱ੔ཧ͢Δͱɺ۩ମతʹͳΓ΍͍͢
    

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54. WHO ୭ʹ޲͚ͯʁ
    ୭ʹ޲͚ͯͭ͘Δͷ͔
    إ͕ݟ͑Δ͘Β͍·Ͱ
    ۩ମతʹ໰͏͜ͱ͕ॏཁ
    ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ
    

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55. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ
    

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56. WHAT
    ԿΛૌٻ͢Δʁ
    

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57. ಧ͚͍ͨਓʹ
    ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ
    ຊ౰ͷՁ஋Λ੔ཧ͢Δ
    

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58. ࢗ͞Δૌٻʢ—ʣΛൃݟ͢Δ
    ࢀߟʹͳΔʮ̏ͭͷ໊ݴʯ
    

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59. ໊ݴ ᶃ
    

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60. 1/4ΠϯνͷυϦϧΛങ͏ਓ͕
    ٻΊ͍ͯΔ΋ͷ͸
    1/4ΠϯνͷυϦϧͰ͸ͳ͘
    1/4Πϯνͷ݀Ͱ͋Δ
    By ηΦυΞɾϨϏοτ ʢ1968೥ʣ
    

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61. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ̍ഋ
    200ԁʙ
    ໺ࡊ
    ͨͬ΀Γ
    αϯυ
    λόί͕
    ٵ͑Δ
    

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62. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ
    

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63. View Slide

64. View Slide

65. View Slide

66. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋ͳͷ͔ʁ
    

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67. ໊ݴ ᶄ
    

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68. ϑΝϯΫγϣϯΑΓΤϞʔγϣϯ
    ԿΛݴ͑Δ͔ʁΑΓ΋
    ͍͔ʹʮݴͬͯ΄͍͜͠ͱʯΛݴ͏͔ʁ͕
    αΠϑͷඥΛͻΒͨ͘Ίʹେ੾
    By ๭ΫϦΤΠςΟϒσΟϨΫλʔ
    

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69. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ
    ˓˓ʹݴͬͯ΄͍͠Ձ஋͸ʁ
    

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70. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ̍ഋ
    200ԁʙ
    ໺ࡊ
    ͨͬ΀Γ
    αϯυ
    λόί͕
    ٵ͑Δ
    ͓͍͠͞ʹ
    ຬ଍Ͱ͖Δ
    ຖ೔Ͱ΋
    ߦ͖ͨ͘ͳΔ
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ࣗ෼ͷ
    ډ৔ॴʹ
    ͳΔ
    

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71. εϓʔϯͰ৯΂ΒΕΔΑʢʙͩΑʣ
    ↓
    ޷͖ͳਓʹ৯΂ͤͯ͞΋Β͍͍ͨͳʢʙͩͳʣ
    

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72. ΰϧϑͷείΞ͕ྑ͘ͳΔΑʢʙͩΑʣ
    ↓
    ࠓ͙͢ΰϧϑʹߦ͖͍ͨͳʢʙͩͳʣ
    

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73. ͓͍͍ͬ͘͢͝͠ΑʢʙͩΑʣ
    ↓
    Ұ౓͸৯΂ͯΈ͍ͨͳʢʙͩͳʣ
    

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74. ͦΕͰ΋
    ࢗ͞Δૌٻʢ—ʣʹ
    ͳΒͳ͚Ε͹
    

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75. ໊ݴ ᶅ
    

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76. ʮݴ͑Δ͜ͱʢʙͩΑʣʯͱ
    ʮݴͬͯ΄͍͜͠ͱʢʙͩͳʣʯΛ
    ૊Έ߹ΘͤͨΓݴ͍׵͑ͨΓ͢Δ͜ͱͰ
    ࢗ͞Δૌٻʢ—ʣΛ։ൃͰ͖Δ
    By ΧΫɾί΢Ω
    

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77. ࢗ͞Δૌٻʢ—ʣʹ͚ۙͮΔͨΊʹ
    Exɿ͍҆ͷʹΦγϟϨͳίʔώʔ Exɿ೉͍͚͠Ͳୡ੒ײ͕͋ΔήʔϜ
    ૊Έ߹ΘͤΔ
    ૌٻA ૌٻD ૌٻB ૌٻE
    ݴ͍׵͑Δ
    ૌٻA ૌٻA’
    ExɿڠྗϓϨΠͰ͖Δ ExɿՈ଒Ͱָ͠ΉͷʹϐολϦ
    

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78. ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ຖ೔Ͱ΋
    ߦ͖ͨ͘ͳΔ
    

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79. ؾෛΘͣ
    ೖΕΔ͔Β
    ॿ͔Δ
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
    

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80. ఻આͷ
    ৬ਓͷຯΛ
    ࠶ݱ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
    

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81. μΠΤοτʹ
    ͓͢͢Ί
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
    

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82. WHAT ԿΛૌٻ͢Δʁ
    ݴ͑Δ͜ͱ͚ͩͰͳ͘
    ݴͬͯ΄͍͜͠ͱ͸Կ͔
    ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ
    ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ
    

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83. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ
    

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84. HOW
    Ͳ͏දݱ͢Δʁ
    

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85. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸
    ʮͲ͜ʯΛʮͲ͏ʯ
    ޻෉͢Δ͔Λߟ͑Δ͜ͱ
    

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86. ʮ Ͳ͜ ʯΛ޻෉͢Δʁ
    ʢ ޻෉͢Δཁૉͷಛఆ ʣ
    

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87. ૉࡐ
    จࣈ
    ɾϑΥϯτબఆ
    ɾࣈؒ/ߦؒͷௐ੔
    શମ
    ৘ใ੔ཧ
    ɾ৘ใͷબ୒
    ɾཁૉͷ଍͠ࢉͱҾ͖ࢉ
    ը૾
    ɾϨλον/Ճ޻
    ɾࣸਅ/Πϥετબఆ
    ৭
    ɾશମͷτʔϯબఆ
    ɾ৭ͷ૊Έ߹Θͤ
    ਤܗ
    ɾݟ΍͍͢ܗͷબఆ
    ɾޮՌతͳҹ৅
    ը໘ߏ੒
    ɾ഑ஔ/ϨΠΞ΢τ
    ɾϚʔδϯͷҙࣝ
    ExɿάϥϑΟοΫͷ৔߹
    

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88. ʮ Ͳ͏ ʯ޻෉͢Δʁ
    ʢ දݱͷςΫχοΫ ʣ
    

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89. දݱΛΫϦΤΠςΟϒʹ͢ΔͨΊͷςΫχοΫʢҰྫʣ
    ϨτϦοΫ
    ʢमֶࣙʣ
    

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90. ϨτϦοΫͱ͸ʁ
    ૊Έ߹Θͤ΍ݴ͍׵͑ͰΞΠσΞΛ
    ൃ૝͢ΔͨΊͷϊ΢ϋ΢
    ޮՌతͳݴ༿͸ͲͷΑ͏ʹ࡞ΒΕΔͷ͔Λ෼ੳɾ੔ཧͨ͠΋ͷɻ
    ৗʹΫϦΤΠςΟϒͳ΋ͷ͕Ͱ͖ͨޙʹɺ
    ޙ௥͍ͰͲ͏ͯͦ͠Ε͕ޮՌతͳͷ͔Λ෼ੳ͠ɺ
    ੵΈॏͶͨूେ੒ͱݴ͑Δɻ
    

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91. ϨτϦοΫͷछྨ
    ϨτϦοΫʹ͸େ͖͘2ͭͷख๏͕͋Δ
    ʮ ஔ͖׵ ͑ Δ ʯख ๏
    ൺᄻ
    t r o p e
    εΩʔϜ
    s c h e m e
    ʮฒ ΂ସ͑ Δʯ ख๏
    

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92. ൺᄻͷϨτϦοΫ º 5छྨ
    ྨࣅੑʹΑΔஔ͖׵͑
    ྡ઀ੑʹΑΔஔ͖׵͑
    Ξφϩδʔ ϝλϑΝʔ ٖਓԽ ύϩσΟ
    ྡ઀ᄻ
    

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93. εΩʔϜͷϨτϦοΫ º 9छྨ
    vs
    ίϯτϥετ ϛεϚον ٯస
    ݁߹ ൓෮ɾू߹ ތு
    ୯७Խ ૿ྔ ෼཭
    

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94. ϝλϑΝʔʢ҉ᄻʣ
    Πϝʔδ͕ͳΜͱͳ͘ࣅ͍ͯΔ
    ผͷ΋ͷʹஔ͖׵͑Δ
    

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95. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ϝλϑΝʔ
    Ͳ͏ʁ
    

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96. ࣸਅ
    Ͳ͜Λʁ
    ϝλϑΝʔ
    Ͳ͏ʁ
    

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97. ύϩσΟ
    ࣅ͍ͯΔ༗໊ͳώτɾϞϊɾίτʹ
    ஔ͖׵͑Δ
    

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98. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ύϩσΟ
    Ͳ͏ʁ
    

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99. ࣸਅ
    Ͳ͜Λʁ
    ύϩσΟ
    Ͳ͏ʁ
    

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100. ίϯτϥετ
     ͭҎ্ͷʢࣅͨʣ΋ͷΛ઀ۙͤͯ͞
     ͦͷࠩͰΞϐʔϧ͢Δ
     

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101. ը໘ߏ੒ɾΧϥʔ
     Ͳ͜Λʁ
     ίϯτϥετ
     Ͳ͏ʁ
     

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102. จࣈʢίϐʔʣ
     Ͳ͜Λʁ
     ίϯτϥετ
     Ͳ͏ʁ
     

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103. ٯస
     ٯసͨ͠Γ൓ରʹͯ͠ɺҧ͏΋ͷΛ
     ͭͬͨ͘ΓΞϐʔϧ͢Δ
     

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104. จࣈʢίϐʔʣ
     Ͳ͜Λʁ
     ٯస
     Ͳ͏ʁ
     

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105. ৘ใ੔ཧ
     Ͳ͜Λʁ
     ٯస
     Ͳ͏ʁ
     

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106. ʢ͙͢ʹ࢖͍͜ͳ͢ͷ͸೉͍͔͠΋͠Ε·ͤΜ͕ʣ
     ʮͲ͜ʁʯΛʮͲ͏ʁʯͷ
     ໰͍ͷҙࣝΛ͚࣋ͭͩͰ΋
     ґཔ΍ൃ૝΍ධՁ͕εϜʔζʹͳΔ
     

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107. HOW Ͳ͏දݱ͢Δʁ
     ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔
     ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β
     ײ֮ͷݴޠԽʹͩ͜ΘΔ
     ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ
     

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108. ·ͱΊ
     

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109. ·ͱΊͷલʹ
     ΋͏Ұ͚ͭͩʮ໊ݴʯͷγΣΞ
     

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110. lΘ͔ΒͶ͑͜ͱʹϧʔϧΛ୳͢ɻ
     ͦͷΫοι஍ಓͳ౒ྗΛ
     ՊֶͬͯݺΜͰΔ͚ͩͩɻz
     ʢ %S450/&ΑΓ ʣ
     

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111. ΑΓΫΦϦςΟͷߴ͍
     ΫϦΤΠςΟϒΛੜΈग़ͨ͢Ίʹ
     ʢͱ͍͏͔͢΂ͯͷ࢓ࣄʹʣ
     ඞཁͳελϯεͰ͸ͳ͍ͩΖ͏͔
     

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112. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍…
     ↓
     ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ
     

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113. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍…
     ↓
     ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ
     

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114. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍…
     ↓
     ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ
     

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115. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
     ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
     ˣ
     ԾઆΛݕূͯ͠
     ৽͍͠Ծઆཱ͕ͯΒΕΔ
     

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116. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
     ˣ
     ʮΘ͔Βͳ͍ʯ͜ͱΛ
     ৽͍͠ʮՄೳੑʯʹ
     

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117. ΫϦΤΠςΟϒʹؔ͢Δ
     ͋ΒΏΔʮΘ͔Βͳ͍ʯʹ
     ཱͪ޲͔͏ͨΊͷྗ
     

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118. ຊ೔ͷςʔϚ
     ΫΦϦςΟͷߴ͍
     ޿ࠂΫϦΤΠςΟϒΛ
     ʮ ໰͏ ʯྗ
     

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119. ຊ೔ͷςʔϚ
     ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ
     ͷલʹ͸ඞͣ
     ΫΦϦςΟͷߴ͍໰͍
     ͕͋Δ
     

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120. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ
     

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121. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
     ͲΜͳ
     ໨తͰʁ
     WHO ? WHAT ? HOW ?
     WHY ?
     ୭ʹ
     ޲͚ͯʁ
     ԿΛ
     ఻͑Δʁ
     Ͳ͏
     දݱ͢Δʁ
     

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122. WHY
     ͲΜͳ໨తͰʁ
     

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123. ໨తͷઃఆʹΑͬͯ
     ͭ͘ΒΕΔΫϦΤΠςΟϒ͸
     େ͖͘ҟͳͬͯ͘Δ
     

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124. WHY ͲΜͳ໨తͰʁ
     KPIୡ੒ͷͨΊʹ
     ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ
     ໰͏͜ͱ͕ॏཁ
     ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ
     

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125. WHO
     ୭ʹ޲͚ͯʁ
     

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126. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ
     ۩ମతʹ͢Ε͹͢Δ΄Ͳ
     ΫϦΤΠςΟϒ͸ڧ͘ͳΔ
     

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127. WHO ୭ʹ޲͚ͯʁ
     ୭ʹ޲͚ͯͭ͘Δͷ͔
     إ͕ݟ͑Δ͘Β͍·Ͱ
     ۩ମతʹ໰͏͜ͱ͕ॏཁ
     ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ
     

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128. WHAT
     ԿΛૌٻ͢Δʁ
     

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129. ಧ͚͍ͨਓʹ
     ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ
     ຊ౰ͷՁ஋Λ੔ཧ͢Δ
     

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130. WHAT ԿΛૌٻ͢Δʁ
     ݴ͑Δ͜ͱ͚ͩͰͳ͘
     ݴͬͯ΄͍͜͠ͱ͸Կ͔
     ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ
     ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ
     

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131. HOW
     Ͳ͏දݱ͢Δʁ
     

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132. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸
     ʮͲ͜ʯΛʮͲ͏ʯ
     ޻෉͢Δ͔Λߟ͑Δ͜ͱ
     

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133. HOW Ͳ͏දݱ͢Δʁ
     ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔
     ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β
     ײ֮ͷݴޠԽʹͩ͜ΘΔ
     ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ
     

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134. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
     ͲΜͳ
     ໨తͰʁ
     WHO ? WHAT ? HOW ?
     WHY ?
     ୭ʹ
     ޲͚ͯʁ
     ԿΛ
     ఻͑Δʁ
     Ͳ͏
     දݱ͢Δʁ
     

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135. ΑΓΫΦϦςΟͷߴ͍
     ޿ࠂΫϦΤΠςΟϒΛ໨ࢦͯ͠
     ͥͻ׆༻ͯ͠Έ͍ͯͩ͘͞ʂ
     

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136. THANK YOU !
     Twitter/Facebook
     @kakukoki
     もしご質問あれば、なんでもどうぞ！
     「 ⾃分の⾔葉で語るとき、⼈はいい声で話す。」
     

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