Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
今さら聞けない運用型広告クリエイティブの仕事の矜持
Search
加来幸樹 SIGNCOSIGN
March 08, 2023
Design
1
340
今さら聞けない運用型広告クリエイティブの仕事の矜持
The Pride of Operational Advertising Creative’s Work
※英訳はDeepLで変換しただけです
加来幸樹 SIGNCOSIGN
March 08, 2023
Tweet
Share
More Decks by 加来幸樹 SIGNCOSIGN
See All by 加来幸樹 SIGNCOSIGN
ネーミングの極意 - その名は体を現していますか? -
kakukoki
2
620
ビジョンとのつながりを深めるために香りと言葉を共有・共創するワークショップ with Selenophile / Harunaさん
kakukoki
0
350
サインコサインと起業家精神について
kakukoki
1
530
フレグランス・ダイアログについて
kakukoki
0
240
はじめまして、株式会社サインコサインです。
kakukoki
8
30k
クオリティの高い広告クリエイティブを「問う」方法
kakukoki
1
450
個人の価値観の共有と事業の未来像の共創 by LEGO®︎ SERIOUS PLAY®︎
kakukoki
0
500
幸せなパーパス経営の実現に欠かせない、社員の「個人理念」の重要性と活用法
kakukoki
2
760
ネーミングの極意
kakukoki
0
630
Other Decks in Design
See All in Design
ランドマークが光る!季節を彩るナビ体験 - Mobility Night #3 -
kitau
0
130
不確実性の時代にみんなで試したFigma × MCP × Cursor ハンズオン
techtekt
PRO
7
890
Building Experiences: Design Systems, User Experience, and Full Site Editing
marktimemedia
0
260
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
bitkey
PRO
0
190
#Dubois Challenge 2025: Economics
ajstarks
1
180
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
550
FigmaのFigmaファイルから学ぶTips & Tricks
hilokifigma
0
690
地理院地図をもっと楽しく!れきちず新機能のご紹介
hjmkth
1
160
BPStudy#213〜ビジネスアナリシスとDDD(ドメイン駆動設計)パネルディスカッション資料 / BPStudy213-panel
haru860
0
490
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
3.7k
Hatena Engineer Seminar #33 チームと開発するためのモック
takuwolog
1
440
【MIXI MEETUP!ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏:デザイナーが語るプロダクト誕生秘話
mixi_design
PRO
0
140
Featured
See All Featured
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
9
850
Gamification - CAS2011
davidbonilla
81
5.5k
Building an army of robots
kneath
306
46k
VelocityConf: Rendering Performance Case Studies
addyosmani
332
24k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Into the Great Unknown - MozCon
thekraken
40
2.1k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
61k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
9
580
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
140
34k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
358
30k
Transcript
ࠓ͞Βฉ͚ͳ͍ ӡ༻ܕࠂΫϦΤΠςΟϒͷ ࣄͷᛗ࣋ 5IF1SJEFPG0QFSBUJPOBM"EWFSUJTJOH$SFBUJWF`T8PSL ˞ӳ༁%FFQ-Ͱม͚ͨͩ͠Ͱ͢
$IBU(15ʹࣄ͕ୣΘΕΔʁ $IBU(15T UBLJOHZPVSKPC
:&4Ͱ͋Γ/0Ͱ͋Δ 5IFBOTXFSUPUIBURVFTUJPOJTCPUIZFTBOEOP
$IBU(15ʢ"*ʣ ˠ ͑Λͭ͘Δ "*DSFBUFTBOTXFST $SFBUPSʢ)VNBOʣˠ͍Λͭ͘Δ )VNBOTDSFBUFRVFTUJPOT
͍Λͭ͘Δ DSFBUFRVFTUJPOT ˣ ՄೳੑΛ૾͢Δ͜ͱ *NBHJOFUIFQPTTJCJMJUJFT
ͳͥྑ͔ͬͨͷ͔ʁ Ͳ͏͢Εͬͱྑ͘ͳΔͷ͔ʁ 8IZXBTJUHPPE )PXDBOJUCFCFUUFS
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU ,1* ,1* ,1* ,1* ,1*
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU ,1* ,1* ,1* ,1* ,1*
ύϑΥʔϚϯεൺֱͷམͱ݀͠ 1JUGBMMTPGQFSGPSNBODFDPNQBSJTPOT
$SFBUJWF " 5IJTJT,*/(
$SFBUJWF " 5IJTJT,*/( 3&"-:ʜ
ઈରʹΕ͍͚ͯͳ͍લఏ "QSFNJTFUIBUNVTUOFWFSCFGPSHPUUFO
ΈΜͳ͕࣋ͬͯ͠·͏Πϝʔδ 5IJTJT-*&
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
͔͠͠ɺࣄ࣮ͦ͏Ͱͳ͍ 5IJTJT3&"-
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ
ແݶͷՄೳੑ *OGJOJUF1PTTJCJMJUJFT
͋ΒͨΊͯɺօ͞Μͷࣄʹ͍ͭͯ PODFBHBJO BCPVUZPVSXPSL
খ͞ͳޭମݧʹ͕ͬͯ͢ ύϑΥʔϚϯεΛԼ͛ͳ͍͜ͱͰͳ͍ *UJTOPUZPVSKPCUPEXFMMPO TNBMMTVDDFTTFTBOELFFQQFSGPSNBODFEPXO
খ͞ͳޭମݧΛώϯτʹ ύϑΥʔϚϯεΛ্͛ଓ͚Δ͜ͱ :PVSKPCJTUPLFFQJNQSPWJOHQFSGPSNBODF IJOUFECZTNBMMTVDDFTTFT
ͦͷͨΊʹɺࣈʹਖ਼͖͘͠߹͏ 5PEPUIJT GBDFUIFQFSGPSNBODFDPSSFDUMZ
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ώϯτ͕ͳ͚ΕԿͭ͘Εͳ͍ :PVDBOUNBLFBOZUIJOHXJUIPVUBDMVF
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ খ͞ͳख͕͔ΓͰՄೳੑʹΉ 5JOZDMVFTDIBMMFOHFQPTTJCJMJUJFT
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
"ͳͥྑ͔ͬͨͷ͔ʁ 8IZXBT"HPPE "#ͱ%&ͷҧ͍Ͳ͜ʁ 8IBUJTUIFEJGGFSFODFCFUXFFO"#BOE%& &ͳͥѱ͔ͬͨͷ͔ʁ 8IZXBT&CBE ࣍ʹ׆͔ͤΔ͜ͱʁ 8IBUDBOXFEPOFYU ৽͘͠ઓ͖͢͜ͱʁ 8IBUOFXDIBMMFOHFTTIPVMEXFUSZ ࣍͠ͳ͍΄͏͕͍͍͜ͱʁ 8IBUOPUUPEPOFYUUJNF
lΘ͔ΒͶ͑͜ͱʹϧʔϧΛ୳͢ɻ ͦͷΫοιಓͳྗΛ ՊֶͬͯݺΜͰΔ͚ͩͩɻz ʢ %S450/&ΑΓ ʣ