Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
今さら聞けない運用型広告クリエイティブの仕事の矜持
Search
加来幸樹 SIGNCOSIGN
March 08, 2023
Design
1
320
今さら聞けない運用型広告クリエイティブの仕事の矜持
The Pride of Operational Advertising Creative’s Work
※英訳はDeepLで変換しただけです
加来幸樹 SIGNCOSIGN
March 08, 2023
Tweet
Share
More Decks by 加来幸樹 SIGNCOSIGN
See All by 加来幸樹 SIGNCOSIGN
ネーミングの極意 - その名は体を現していますか? -
kakukoki
2
570
ビジョンとのつながりを深めるために香りと言葉を共有・共創するワークショップ with Selenophile / Harunaさん
kakukoki
0
320
サインコサインと起業家精神について
kakukoki
1
520
フレグランス・ダイアログについて
kakukoki
0
230
はじめまして、株式会社サインコサインです。
kakukoki
8
27k
クオリティの高い広告クリエイティブを「問う」方法
kakukoki
1
430
個人の価値観の共有と事業の未来像の共創 by LEGO®︎ SERIOUS PLAY®︎
kakukoki
0
480
幸せなパーパス経営の実現に欠かせない、社員の「個人理念」の重要性と活用法
kakukoki
2
730
ネーミングの極意
kakukoki
0
610
Other Decks in Design
See All in Design
Light My Fire/ハートに火をつけるコミュニティ
kgsi
1
130
Hatena Engineer Seminar #33 チームと開発するためのモック
takuwolog
0
350
Мышление историями. Как текстовые модели поведения помогают дизайнеру проектировать
ashapiro
0
100
DC Style Redesign
mcduckyart
0
130
真・altはつけるだけじゃなくて -alt属性の考察 2025年版-
securecat
5
1.6k
オルタナUX | AIで高速化するのもいいけど品質も大事なんじゃない?というお話
iflection
4
1.1k
RAKSUL_DESIGN_DECK_20250319
raksulrecruiting
0
380
portfolio_YumiYasuda
yum0418
0
290
札幌の雪を観光資源に変える:デザインプログラムSESSAの挑戦
ittyann
0
250
無自覚なランクとその影響を紐解くワークショップ / Unpacking Unconscious Privilege Workshop
spring_aki
4
300
【最新】マズロー安達の弟子実績(1期-4期の26人分)
maslow_akkun
0
320
AI時代に、僕たちデザイナーはどう歩むか
kazuhirokimura
0
280
Featured
See All Featured
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
Facilitating Awesome Meetings
lara
54
6.4k
The World Runs on Bad Software
bkeepers
PRO
69
11k
Rails Girls Zürich Keynote
gr2m
94
14k
It's Worth the Effort
3n
185
28k
Faster Mobile Websites
deanohume
307
31k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
GraphQLとの向き合い方2022年版
quramy
49
14k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.5k
We Have a Design System, Now What?
morganepeng
53
7.7k
Automating Front-end Workflow
addyosmani
1370
200k
Transcript
ࠓ͞Βฉ͚ͳ͍ ӡ༻ܕࠂΫϦΤΠςΟϒͷ ࣄͷᛗ࣋ 5IF1SJEFPG0QFSBUJPOBM"EWFSUJTJOH$SFBUJWF`T8PSL ˞ӳ༁%FFQ-Ͱม͚ͨͩ͠Ͱ͢
$IBU(15ʹࣄ͕ୣΘΕΔʁ $IBU(15T UBLJOHZPVSKPC
:&4Ͱ͋Γ/0Ͱ͋Δ 5IFBOTXFSUPUIBURVFTUJPOJTCPUIZFTBOEOP
$IBU(15ʢ"*ʣ ˠ ͑Λͭ͘Δ "*DSFBUFTBOTXFST $SFBUPSʢ)VNBOʣˠ͍Λͭ͘Δ )VNBOTDSFBUFRVFTUJPOT
͍Λͭ͘Δ DSFBUFRVFTUJPOT ˣ ՄೳੑΛ૾͢Δ͜ͱ *NBHJOFUIFQPTTJCJMJUJFT
ͳͥྑ͔ͬͨͷ͔ʁ Ͳ͏͢Εͬͱྑ͘ͳΔͷ͔ʁ 8IZXBTJUHPPE )PXDBOJUCFCFUUFS
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU ,1* ,1* ,1* ,1* ,1*
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
2࣍ʹԿΛͭ͘Γ·͔͢ʁ 8IBUXJMMZPVNBLFOFYU ,1* ,1* ,1* ,1* ,1*
ύϑΥʔϚϯεൺֱͷམͱ݀͠ 1JUGBMMTPGQFSGPSNBODFDPNQBSJTPOT
$SFBUJWF " 5IJTJT,*/(
$SFBUJWF " 5IJTJT,*/( 3&"-:ʜ
ઈରʹΕ͍͚ͯͳ͍લఏ "QSFNJTFUIBUNVTUOFWFSCFGPSHPUUFO
ΈΜͳ͕࣋ͬͯ͠·͏Πϝʔδ 5IJTJT-*&
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
͔͠͠ɺࣄ࣮ͦ͏Ͱͳ͍ 5IJTJT3&"-
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ
ແݶͷՄೳੑ *OGJOJUF1PTTJCJMJUJFT
͋ΒͨΊͯɺօ͞Μͷࣄʹ͍ͭͯ PODFBHBJO BCPVUZPVSXPSL
খ͞ͳޭମݧʹ͕ͬͯ͢ ύϑΥʔϚϯεΛԼ͛ͳ͍͜ͱͰͳ͍ *UJTOPUZPVSKPCUPEXFMMPO TNBMMTVDDFTTFTBOELFFQQFSGPSNBODFEPXO
খ͞ͳޭମݧΛώϯτʹ ύϑΥʔϚϯεΛ্͛ଓ͚Δ͜ͱ :PVSKPCJTUPLFFQJNQSPWJOHQFSGPSNBODF IJOUFECZTNBMMTVDDFTTFT
ͦͷͨΊʹɺࣈʹਖ਼͖͘͠߹͏ 5PEPUIJT GBDFUIFQFSGPSNBODFDPSSFDUMZ
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ώϯτ͕ͳ͚ΕԿͭ͘Εͳ͍ :PVDBOUNBLFBOZUIJOHXJUIPVUBDMVF
$ # " % & ʁ ʁ ʁ ʁ ʁ
ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ ʁ খ͞ͳख͕͔ΓͰՄೳੑʹΉ 5JOZDMVFTDIBMMFOHFQPTTJCJMJUJFT
$SFBUJWF $ $SFBUJWF # $SFBUJWF " $SFBUJWF % $SFBUJWF &
"ͳͥྑ͔ͬͨͷ͔ʁ 8IZXBT"HPPE "#ͱ%&ͷҧ͍Ͳ͜ʁ 8IBUJTUIFEJGGFSFODFCFUXFFO"#BOE%& &ͳͥѱ͔ͬͨͷ͔ʁ 8IZXBT&CBE ࣍ʹ׆͔ͤΔ͜ͱʁ 8IBUDBOXFEPOFYU ৽͘͠ઓ͖͢͜ͱʁ 8IBUOFXDIBMMFOHFTTIPVMEXFUSZ ࣍͠ͳ͍΄͏͕͍͍͜ͱʁ 8IBUOPUUPEPOFYUUJNF
lΘ͔ΒͶ͑͜ͱʹϧʔϧΛ୳͢ɻ ͦͷΫοιಓͳྗΛ ՊֶͬͯݺΜͰΔ͚ͩͩɻz ʢ %S450/&ΑΓ ʣ