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Introduction to Service Design

Introduction to Service Design

The language we use when designing services. Presented as a Show the Thing at the Canadian Digital Service on 15th March 2018.

kyliehavelock

March 16, 2018
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  1. Problem Statement • The specific problem or user need •

    The result of the problem • The situation: why this is a priority • The opportunity: a result of the problem and situation
  2. Value Proposition • How the product solves the problem •

    What are the benefits of solving the problem • Why this is the best approach compared to other options
  3. Discovery phase 1. Identify your users and understand their needs

    2. Map the existing user journey 3. Analyze policies, laws and business needs 4. Decide the features for your minimum viable product
  4. Alpha phase 1. Design and build prototypes 2. Test prototypes

    with real users 3. Learn and iterate 4. Identify and understand the biggest risks
  5. Beta phase 1. Build a fully working version of the

    service 2. Improve by testing with users 3. Solve technical and process challenges 4. Measure success with data
  6. Live phase User needs, business needs, and the technical landscape

    will evolve over time. Keep improving your service based on: 1. user feedback 2. analytics 3. ongoing user research