Social Immersion Advancement: Progress, power, accumulation, status Socialising: Casual chat, helping others, making friends Discovery: Exploration, lore, finding hidden things Mechanics: Numbers, optimisation, templating, analysis Relationships: Personal, self- disclosure, finding and giving support Role playing: Story line, character history, roles, fantasy Competition: Challenging others, provocation, domination Teamwork: Collaboration, groups, group achievements Customisation: appearances, accessories, style, color schemes Escapism: Relaxation, escape from real life, avoid real life problems