Matt Carter - HeroConf 2024 - Being Everywhere The Consumer Is

As a Paid Media Manager at POLYWOOD, Matt Carter speaks on his approach to leveraging paid media to reach the consumer everywhere that they are.

Transcript

1. Paid Media: Being Everywhere The Consumer Is Matt Carter POLYWOOD polywood.com @mattpcarter
2. Introduction
3. Direct-to-consumer outdoor furniture retailer made from recycled plastic
4. POLYWOOD turns this
5. Into This And This
6. The typical Adirondack Chair - $11.98
7. POLYWOOD Modern Curveback Adirondack Chair - $299
8. Google Trends Data: “outdoor furniture” 3/1/19 - 3/31/22
9. The Right To Win Everywhere Reaching the consumer wherever they are
10. As marketers, we should want to be everywhere our consumer is
16. How To Own Your Brand in Google Ads
18. Using Sales Ratio As A North Star
19. Sales Ratio = Paid Media Spend / Site Revenue
20. A Daily Sales Ratio by Channel helps me know where to push/pull budget
21. Sales Ratio factors into seasonality and helps plan out projections for the year
22. Where is my next paid media dollar best spent?
23. Thank You!
24. LinkedIn Matt Carter