done • Advice for $0-10M ARR: The bare minimum, and beyond • "As the product owner of GTM systems, I want to…" • First, lay the groundwork. Whoever owns the initial setup will need to be experienced working with databases and APIs, or ready to learn. Avoid delegating setup to anyone who isn't already experienced working with troubleshooting and working databases and APIs, or who isn't at least technical and ready to learn. This is much easier if they've worked with code before, even a little bit. • Keep things moving. It is easy for marketing work to get deprioritized early on. Keep the lights on and things moving forward by default. Set up processes which happen like clockwork, no matter what. Make it boring, and keep it easy to change things. Change things frequently. Make sure changes go live immediately and don't sit. • For example, review all new proposed changes to the website daily. Revise again and again until a change passes the review. eg. 30m, at set time, reviewer never cancels. Meet every day unless the marketer has no new changes ready to review yet. Up to marketer to cancel. • Use change control. It will save you time and pain. There are amazing marketers and other people on your team who will contribute to marketing who are not always ALSO good database designers and systems thinkers. Build processes & design the contributor experience fi rst, before prematurely delegating to the marketer (who is almost always someone less experienced with databases, programming, troubleshooting, and naming). This way, stuff isn't changing out from under you and you understand what you're doing so you can make informed decisions. • For example, review all changes to brandfronts (e.g. linkedin company page, twitter, crunchbase) before they go live, at your existing daily review. It is up to the marketer to bring proposed changes. • Then, as you get more and more aligned, you can switch to a post-facto review, where you look at the latest after the fact, on a recurring basis, e.g. monthly or quarterly. As needed, you can always step back up to the daily pre-launch change reviews. • Use GitOps when possible*. * there isn't a good way to do this for managing advertising targeting+messaging yet. It's on my list of weekend projects ;) But if you get to it fi rst, please lmk!