considered to have created the fi rst DevRel program in the 1980s, starting with Mike Murray, who coined the term software evangelist to persuade third-party developers to develop software and applications for the Macintosh platform.[7] Mike Boich was Apple's fi rst Software Evangelist for the Macintosh project [8] and hired Guy Kawasaki who would become Apple's Chief Evangelist and popularize their DevRel program. DevRel started becoming more mainstream in 2013, with companies like New Relic, Twilio, EngineYard, and SendGrid popularizing a Developer-First approach. 2 WJB%FWFMPQFSSFMBUJPOT8JLJQFEJB