Naomi Atkinson: Going Beyond

New Adventures, 19th January 2012

Being a true success in your art, industry, or day to day job requires pushing beyond what comes easily and naturally to you. It’s about making yourself stand out in an otherwise endless crowd of others striving for the same.

I’m going to look at how people stand tall in an industry distanced far from ours — the land of celebrity. What behaviors and patterns can we learn from their successes, and how can we bring this into our everyday work ethic?

Transcript

1. Going beyond Naomi Atkinson New Adventures 2012
2. Your neighbour? #naomisnoozy Eflon
3. We promote our clients and their products for a living
5. Land of celebrity Tenaciousme
6. Sean Combs DIDDY
7. [video]
8. [video]
9. Rebranding Changing your persona
11. Ridiculous?
12. How can we use this technique in our own industry?
13. 1 • Evolving your brand language • Extend and build upon the existing brand language
19. dunningpenneyjones.com
20. proudcreative.com
21. neowin.net
22. okaygeek.com
23. 2 • Evolving your brand language • Extend and build upon your existing brand language
25. Leivajd, Ryan Brunsvol, Mailchimp
26. wonderferret
27. psd pantone.co.uk, firebox.com
31. Lesson Don’t be afraid to improve on, and evolve your message.
32. Katie Price JORDAN
34. Being everywhere Don’t be afraid to promote yourself
36. To what extent can we go to reach our audience?
37. 1 You want to get noticed by: • Anyone • An industry • A company
38. Your website Your blog Reference Portfolio Opinion Products The real world Newspapers, magazines, introduce yourself to businesses, networking events, leave cards…
41. Signalnoise Selection of his work.
42. Signalnoise Selection of his work.
43. 2 You want to get noticed by: • Anyone • An industry • A company
45. You’re an expert in your own field, and far from a novice in theirs
50. Tom Hingston
51. Tom Hingston
52. 3 You want to get noticed by: • Anyone • An industry • A company
54. My name is Luke Forsythe. If you are reading this on the morning of the 24th then I will be sitting outside on a turquoise Verner Panton. “ wklondon.typepad.com “
55. wklondon.typepad.com
56. Lesson Choose your audience. Get yourself infront of them.
57. Jamie Oliver THE NAKED CHEF
60. The greater good Using your knowledge to help others
62. Brooklyn Beta Maykel Loomans
63. Business is business There’s still money to be made in helping others
64. How can we do the same?
65. 1 • Giving something back • Be the entrepreneur
66. vectorpunk Mark Boulton fivesimplesteps.com
67. Us Arts culturecode.co.uk
68. The do-gooders hack day Idea A company hack day for someone other than yourselves
69. 2 • Giving something back • Be the entrepreneur
70. hdtpcar
71. designforabetterliving.com
72. Us Expectation level Other industries Projects within our industry
73. • Local & Struggling businesses • Education • National Health Service Let’s start with
74. Local & Struggling businesses
75. Local & Struggling businesses
76. Education Year 6 Year 7 Year 8 Year 5 Year 4 PASS
77. National Health Service
78. AngelList Microfunding Incubators Investment
79. Lesson Make something that matters.
80. The pattern
81. They’re all a brand
82. You Skills Uniqueness Passions Attitude What’s your brand?
83. Everything that you say, do, and create contributes to your own personal brand
84. Become whatever or whoever you want to be. Do some good with it.
85. naomiatkinsondesign.com @naomisusi Thank you