WordCamp Europe 2015 in Seville:
This talk is about bringing the principles of user experience design together with the development team to build a stronger and better solution. I talk about the benefits of user experience design early in the development process and the difficulties we faced implementing the changing user flow into our plugin. Additionally, I show the audience how we used personas, user testing and several use cases based on real life examples using the open-source plugin User Feedback.
https://github.com/wearerequired/user-feedback
https://wordpress.org/plugins/user-feedback