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Jonathan Smiley- 9 Ways to Manipulate People wi...

NewCircle Training
November 05, 2013

Jonathan Smiley- 9 Ways to Manipulate People with Design

Designing products is about designing experiences. It's not about pixels, wire frames or sketches, but about creating something that will really stick with people, that they will enjoy and remember.

That's the perspective of Jonathan Smiley, Partner and Design Lead at Zurb, who says "for a product designer, every interface is a potential study in human behavior." By knowing which emotional and cognitive strings to pull, designers can affect how people interact with online products.

This talk, presented to Interact SF, highlights 9 psychological motivators that you can use as tools to make your next product more awesome!

NewCircle Training

November 05, 2013
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  1. Study: Complete tasks on this phone Faster task completion on

    visually appealing devices Sorry Blackberry.