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UX Career Progression: Finding a Niche & Buildi...

Nick Finck
March 07, 2013

UX Career Progression: Finding a Niche & Building a Personal Brand

A brand new talk that I am working on, presented for the students of SVC's UX Level 2 class lead by Kevin Wick of Frog Design.

There are many things you learn as a UX designer that come from classrooms, articles, or books. This series covers UX career progression from the perspective of what is not yet covered in a book. In this first presentation of the series I am going to talk about finding a niche in what you do within the field of UX and how to build a personal brand that can enable you to get the kinds of jobs and engagements you want as you grow you career.

Nick Finck

March 07, 2013
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  1. Finding a Niche & Building a Personal Brand March 7th

    2013 presented by nick finck UX Career Progression
  2. Photo credit: Jeff Croft Director of UX projekt202 Personal Site

    NickFinck.com Twitter @nickf Notable UX toreador
  3. 100+ designers, technologists, researchers, & strategists 3 studios + 5

    satellite offices Denver Austin Seattle Berlin Dallas Denmark Los Angeles Philadelphia
  4. ”The User Experience Honeycomb" by Peter Morville Findable Desirable Useful

    Usable Valuable Accessible Credible User Experience (UX) is about how a person feels about using a system or device. What is the user experience? •It is not: • Designed • Objective • Procedural • Static It is: • Designed for • Subjective • Philosophical • Dynamic
  5. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience
  6. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Just Like Cookies, UX Comes In Many Flavors
  7. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. You Can Wear All The Hats & Be A Generalist
  8. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Call These Generalists “UX Designers”
  9. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Call These Generalists “UX Designers” UX Designer
  10. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or You Can Wear Some Hats
  11. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or You Can Wear Some Hats
  12. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Rather Than Call You A IA/IXD/Content Strategist...
  13. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Measuring the quality of a user’s experience when interacting with a product or system. User Research UX Designer UX Designer UX Designer Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Just Use The UX Designer Title
  14. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Measuring the quality of a user’s experience when interacting with a product or system. User Research UX Designer UX Designer UX Designer Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Just Use The UX Designer Title
  15. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or We Can Specialize
  16. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or We Can Specialize
  17. Usability & Analytics Designing the interactive behaviors of a product

    or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Understanding the people who use a product or system through observations. At A Granular Level
  18. Usability & Analytics Designing the interactive behaviors of a product

    or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Understanding the people who use a product or system through observations. At A Granular Level
  19. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Information Architecture At A Granular Level
  20. Taxonomy Findability Search Information Analysis Information Architecture Library Science Information

    Design Wayfinding Information Strategy Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture At A Granular Level
  21. “However, the speed with which media agencies (and clients) have

    embraced communications planning has caused concern. For it to really work, communications planners need to be "T-shaped" people. ... "T-shaped" communications planners, with a background in media, have a deep understanding of media, and a broad understanding of the other disciplines within the marketing spectrum.” The hunt is on for the Renaissance Man of computing By David Guest in 1991
  22. “IDEO [...] is famous for its method of innovation based

    on intense cross-disciplinary project work. To pull this off, the company has long practiced the art of collaboration and the development of a certain kind of talent: T-shaped people.” Morten T. Hansen’s interview of IDEO CEO Tim Brown, 2010
  23. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience
  24. Graph The Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  25. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  26. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  27. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  28. Graph Your Skill Level By Discipline Interaction Design User Research

    Visual Design Usability & Analytics Content Strategy Information Architecture