From HTTP to headless: how migrations have evolved - BrightonSEO Oct 2025

This talk is ideal for anyone who hasn't performed a migration for a few years, or has one coming up soon regardless of experience level.

Nick will explore how cloud technology has reshaped the process and examines different types of migrations, from domain and CMS changes to structural, content, and UX overhauls. Attendees will gain a clear understanding of how modern web migrations work, the way the rulebook has changed and ultimately how to approach them for success.

Transcript

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40. 040 Home with solid fill Envelope with solid fill Speaker Deck on X: "@matoken1 Thanks for being a long time member of Speaker Deck! Check your account. You 😉 should be able to upload some more decks now " / X A qr code with a dinosaur AI-generated content may be incorrect.