Intro to Web Design

Orientation presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

1. BRAVO DMS BRAVO DMS Introduction to Web Design Communication & Life Change by Omar Jesus Bravo
2. BRAVO DMS BRAVO DMS Agenda 1. Introductions 2. Qualifications 3. Time Wasters vs Game Changers 4. Definition of a Website [what] 5. Purpose of a Website [why] 6. Potential Clients [who] 7. Web Mediums [where] 8. Web Technologies [how – part 1] 9. Pro vs. Amateur [how – part 2] 10.Always Be Closing [when] 11.Questions
3. BRAVO DMS BRAVO DMS Qualifications • Santa Clara University - Computer Engineering • IBM - Software Engineer (1999 - 2002) • Texas Instruments - Sales Engineer (2002 - 2008) • Bravo DMS - Digital Marketing (2008 - Present) • 14 Years Web Development Experience • 14 Years Photoshop Experience • 14 Years Digital Photography Experience • Purpose: To Inspire / Empower / Engage Passion...
5. <head>  A)ach  CSS  and  Javascripts  Here  </head> <body> </body> <html> </html> <table> </table> <div> </div> Defini&on  of  a  Website: A  combina;on  of  audio,  video,  image,   and  text  files  that  are  hosted  on  a   remote  server  and  displayed  through  in   a  browser  window.
6. BRAVO DMS BRAVO DMS Purpose of a Website Purpose: The objective of a website is to effectively communicate a message to a predefined audience through an internet browser. Priorities: • Relevant Information • Intuitive / Ease of Use • Loads quickly • No extra plug-ins • Aesthetically Pleasing (pretty)
7. BRAVO DMS BRAVO DMS Potential Clients • “Websites are the business cards of the 21st Century” - Unknown • Everybody could benefit from having a website… • Small Businesses, Restaurants, Self-Employed, Artists, Musicians, Stay@HomeMom, etc. [who]
8. BRAVO DMS BRAVO DMS Web Mediums • Desktop • Laptop • Netbook • Mobile Phone • Printer • Car • iPad • TV [where] Screen Resolution?
11. BRAVO DMS BRAVO DMS Website Technologies • Technology: HTML, CSS, jQuery, PHP, ASP, SWF, JS, XML, etc… • Internet Browsers: Internet Explorer, Firefox, Safari, Chrome, Opera, Silk, etc… [how – part 1]
12. BRAVO DMS BRAVO DMS Technical Skills Communication Skills Sales Engineers Ideal Ambition Technical vs. Communication
13. BRAVO DMS BRAVO DMS Definitions Professional: • participating for gain or livelihood in an activity or field of endeavor often engaged in by amateur • exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Amateur: • one who engages in a pursuit, study, science, or sport as a pastime rather than as a profession • one lacking in experience and competence in an art or science
14. BRAVO DMS BRAVO DMS Pro Business Characteristics • Quality of Work (Portfolio) • Competitive Pricing • Integrity / Trust (Customer Referrals) • Customer Rapport • Reliability
15. BRAVO DMS BRAVO DMS First Impressions
16. BRAVO DMS BRAVO DMS First Impressions
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19. BRAVO DMS BRAVO DMS Pro vs. Amateur • jane@legitcompany.com • Real Business Cards • Professional Website • Accepts Credit Cards • HTML Email • jane@yahoo.com • Free Business Cards • Homemade Website • Cash / Check Only • Text Email
20. BRAVO DMS BRAVO DMS Traits of Success • Communication is the Key to Success • Never stop learning: 18 Century French Poetry vs. Internet Technology • Only compare yourself to the Best: There is ALWAYS room for the Best • Become a “jack of all trades”: People are looking for a “web guy/gal” • Know your customer. Know your competition. • Differentiate Yourself.
21. BRAVO DMS BRAVO DMS Small Business Branding Package • Domain Registration • Custom HTML5 / CSS3 Website • Responsive Design • Mobile Device Compatible • Cross-Browser Compatible • Custom Graphics • Photo Slideshow • Search Engine Optimization (Basic) • 1-Year Site Hosting • 90 Days Maintenance • 10 Email Addresses • Logo Design • Business Card Design • HTML Email Template • Postcard / Flyer Design • Shopping Cart / Donations • Facebook Page • Twitter / G+ / LinkedIn • Product Photography • Streaming Video • Streaming Audio Retail  Value  =  $7,500.00 Bravo  DMS  =  $4,999.00
22. BRAVO DMS BRAVO DMS Always Be Closing • Definition of Luck • Act As If... • Chicken or the Egg • Investment vs. Liability • Think “Yes” [when]
23. BRAVO DMS BRAVO DMS Questions?