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止めるサービス開発、止めないサービス開発
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papanda
December 20, 2015
Design
1
550
止めるサービス開発、止めないサービス開発
https://guildworks.doorkeeper.jp/events/35022
イベントでの発表予定資料です。
papanda
December 20, 2015
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Transcript
5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊΔαʔϏε։ൃͱ ࢭΊͳ͍αʔϏε։ൃ ʙదԠܕϓϩμΫτ։ൃͷ࣮ࡍʙ *DIJUBOJ5PTIJIJSP ࢢ୩૱ܒ ΪϧυϫʔΫεද
̏ ʗ ̍̓
̏ ʗ ̍̓ Ձ୳ࡧ Ծઆݕূ ͷ݁Ռɺ ٖ࣮ݧϑΣʔζΛಥഁ͠ɺϩʔϯνʹࢸͬͨ݅ ˞ʹݱࡏܧଓதΛؚΉ ̏
Problem Solution fit Ϣʔβʔͷ՝ʹɺιϦϡʔγϣϯ͕ద߹͢Δ͔ʁ Ձ୳ࡧ Ծઆݕূ ͰֶͿ͖͜ͱ
ٖ࣮ݧ͔ΒϦΞϧͦͦߦ͚ͳ͍ Ձ୳ࡧ Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ ΛҭͯΔ 1IPUPDSFEJU'FSSBOWJB7JTVBM)VOU$$#:/$/% 1IPUPDSFEJU'FSSBOWJB7JTVBM)VOU$$#:/$/% λʔήοτϢʔβʔʹ
χʔζ͕ͳ͍ λʔήοτϢʔβʔ͕ Θͳ͍ 14pUͷ͕֬ ΛΔࣄ࣮ ص্ݕূɾٖࣅڥݕূ ࣄۀڥͰͷݕূ ͕14pU͠ͳ͍
PSfitͷॲཱ͕ͨͳ͍ λʔήοτϢʔβʔʹఆ՝͕ͳ͍ λʔήοτϢʔβʔ͕ډͳ͍ɺग़ձ͑ͳ͍ ͦͦݕূ࣮ݧ͕ਐ·ͳ͍ʂ ఆ՝ʹՁఏҊ͕ద͠ͳ͍ 1IPUPDSFEJUBOUPOZDIBNNPOEWJB7JTVBMIVOU$$#:/$4"
࠷ॳͷಥഁͷͨΊʹ Ϣʔβʔͷจ຺ʹ͓͚Δ Λଊ͑Δ ۃͳ੍݅ԼͰ ܗͮ͘ΕΔదԠྗ 14pUΛҾ͖دͤΔͨΊͷͭͷߏ͑ ຊฤࣄྫΛ௨ͯ͡ɺ͜ͷͭͷߏ͑Λ͍·͢ɻ
ΦζϏδϣϯ༷ IUUQIBQJUBTKQ IUUQTQIBQJUBTKQ ɾϙΠϯτίϚʔεαʔϏεʮϋϐλεʯͷӡӦ ɹձһສਓ ɹఏܞγϣοϓࣾ ɹؒྲྀ௨૯ֹԯԁ ɾΪϧυϫʔΫεͱ݄͔ͯ̑͠Β ɹݱίʔνͱͯ͠ͷ։ൃݱࢧԉΛ࢝Ίɺ ɹʮεϚʔτΧʔτʯ
ɹʮϋϐλε4NBSU1IPOF͚αΠτʯΛ୲ ຊฤʹ͝ొ͓͘٬༷
5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊΔαʔϏε։ൃ
SmartCart 4UPQ4FSWJDF ɾαʔϏείϯηϓτ ɹ༻Λ࠷͓ಘʹങ͑ΔωοτγϣοϓΛ ɹఏࣔͯ͘͠ΕΔ ɹˠ༻ͷՁ֨DPNͷΠϝʔδ ɾλʔήοτϢʔβʔ ɹೕ༮ࣇΛ๊͑Δઐۀओ් ɾ4NBSU$BSUͷ࠲ ɹ݄ΑΓ.71։ൃ։࢝ɺ
ɹ݄։ൃఀࢭ ՝Ծઆͷݕূ ސ٬։ൃ ɺ ɹΦζϏδϣϯ༷ʹͯ୲ɻ ΪϧυϫʔΫεɺސ٬։ൃͱฒߦͯ͠ɺ ɹ.71։ൃͱͦͷޙͷݕূΛ୲ɻ 4NBSU$BSU εϚʔτΧʔτ ݄αʔϏε։ൃఀࢭ
ॱௐͳελʔτΞοϓ ɾΠϯλϏϡʔ݁Ռɺ·ͣ·ͣɻ ɹίϯηϓτಈըΠϝʔδਤͰͷΠϯλϏϡʔ ɾϥϯσΟϯάϖʔδͰͷొɺྑɻ ɹαʔϏεఏڙલʹϥϯσΟϯάϖʔδͰొΛΈΔ ɹɹˠेͳظ͕࣋ͯΔ ։ൃΛՃ͍ͨ͠ ɾΠϯλϏϡʔΛܧଓ͠ͳ͕Βɺ.71։ൃਐΉ Ձ୳ࡧ
Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ ΛҭͯΔ ص্ݕূɾٖࣅڥݕূ ࣄۀڥͰͷݕূ ಥഁ
ސ٬։ൃͱʁ ͭ·Γɺͭ͘Δ͖Կ͔͕։ൃ͠ͳ͕ΒੵۃతʹมΘΔ
Moving Target ۃͳ.PWJOH5BSHFU ɺϲ݄ɺϲ݄ʜ ࣌ؒ୯ҐͰͳ͍ ͍ͭมΘΔ͔͔Βͳ͍ ि͔ؒ͠Εͳ͍ɺ໌͔͠Εͳ͍ ސ٬։ൃʹدΓఴ͏ιϑτΣΞ։ൃ ҰൠతͳιϑτΣΞ։ൃ ͔ͭવɺظ੍ؒ༧ࢉ੍ݫ͍͠
ސ٬։ൃʹదԠ͢Δ։ൃ มԽʹదԠతʹͳΔมߋՄೳ͔ͩΒదԠͰ͖Δ 1IPUPDSFEJUWJTVBMQVODIWJB7JTVBM)VOUDPN$$#:4"
దԠܕϓϩμΫτ։ൃͷ9ͭͷํ ୈҰʹɺؔऀͷઢΛଗ͑Δ ᶃࢦ ͳͥɺԿΛݕূ͖͔͢ʁ ͷڞ༗ ᶄঢ়گ ͍ͭԿΛͲ͏ͬͯݕূ͢Δͷ͔ʁ ͷڞ༗ ᶅظ .71ɺ࣍ͷαΠΫϧͷ։ൃʹԿΛٻΊΔ͔
ͷՄࢹԽ ᶆணΛৗʹ͏ ͜ͷ։ൃΛܧଓ͢Δͱ͍ͭͲ͏ͳΔͷ͔ʁ ୈೋʹɺ։ൃΛదԠతʹ͢Δ ᶇఔΑ͍ઌಡΈྗΛඋ͑Δ ࢦঢ়گظ͔ΒzҠಈ͢ΔઌಡΈൣғz ᶈिؒ୯ҐͷΠςϨʔγϣϯ։ൃ ᶉॻ͖͑Մೳͳzਤzͷ༻ҙ ໎ࢠʹͳΒͳ͍ͨΊʹ"Ұຕͷઢද ᶊৗʹόοϑΝΛ࣋ͭ దԠͷࠜຊతͳՄೳੑΛߴΊΔ ୈࡾʹɺํࣜɾઃܭΛஸೡʹΔ ᶋߴڽूɺૄ݁߹ ͦͯ͠ɺੴڮૣΊʹૣΊʹୟ͘
….PSfit͠ͳ͍ʂʂ 1IPUPDSFEJU7JODFOU@"'WJB7JTVBM)VOUDPN$$#:4" .71͕ΘΕͳ͍χʔζ͕ແ͍ͷ͔ʁ શ͘ظΛײͤ͡͞ͳ͍$73
ͦͷҙݟࣗࣄ͔ɺଞਓࣄ͔ ΠϯλϏϡʔ݁ՌͰɺ ͋Ε͏ͩΖ͏ͱ͍͏ҙݟ ࣮ࡍʹɺαΠτʹ๚Εͯɺ ΧʔτΛΘͳ͍ $7͠ͳ͍ ͳͥʁʁ ϢʔβʔςετΛ࣮ࢪͯ͠ɺ ϢʔβʔΛͷલʹͯ͠ɺ ͔ͬͨ͜ͱ
ʮ͋Ε͏ʯ㱠ʮࣗ͏ʯ ࣗΘͳ͍ ͳͥͳΒɺ̋̋ ݸʑਓͷ͔͞͞ͳཧ༝ ͔ͩΒ εΠονϯάίετʼϓϩμΫτ͔ΒಘΒΕΔՁ
ࢭΊΔαʔϏε։ൃ Ϣʔβʔ͕৽ͨͳखஈΛར༻։࢝͢ΔͨΊʹɺ Γସ͑͢Δ͚ͩͷཧ༝͕ͳ͚ΕͳΒͳ͍ɻ ͦͷཧ༝Λ୳ΔͨΊʹɺϢʔβʔͷ͍Δੈքͷঢ়گΛɺ Ϣʔβʔͱಉ͡Α͏ʹɺݟΔɺௌ͘ɺײ͡Δඞཁ͕͋Δɻ Ձ୳ࡧ Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ
ΛҭͯΔ ص্ݕূɾٖࣅڥݕূ ࣄۀڥͰͷݕূ ಥഁͰ͖ͣ αʔϏε։ൃΛࢭΊΔ
5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊͳ͍αʔϏε։ൃ
ϋϐλε ɾ͜Ε·ͰͷαʔϏείϯηϓτ ɹ͓ങ͍Λͬͱ͓ಘʹ ɾ͜Ε·ͰͷλʔήοτϢʔβʔ ɹϙΠϯτ֫ಘࣗମΛతͱͨ͠ɺ ɹϙΠϯτήολʔ ɾϋϐλε41αΠτϦχϡʔΞϧͷ࠲ ɹ݄ΑΓϦχϡʔΞϧํ͚։࢝ɺ ɹ݄݄σβΠϯ੍࡞ ։ൃɺ
ɹ݄಄ϩʔϯν ΪϧυϫʔΫεϓϩδΣΫτϚωδϝϯτ ɹٴͼɺ6*σβΠϯ੍࡞Λ୲ɻ ϦχϡʔΞϧ։ൃɺ ɹΦζϏδϣϯ༷νʔϜʹͯ୲ɻ ϋϐλε εϚʔτϑΥϯ͚αΠτ IUUQTQIBQJUBTKQ
ϋϐλεͷ৽͍͠ઓུ ɾ৽λʔήοτϢʔβʔ ɹೕ༮ࣇΛ๊͑ͨઐۀϚϚ ɹˠϙΠϯταʔϏεͱͯ͠ϚδϣϦςΟʹ͋ͨΔ IUUQIBQJUBTKQNPUIFSTVQQPSU
ݕূ͖͢ԾઆɺదԠ͖͢։ൃ ݕূ͖͢Ծઆ ᶃ ৽λʔήοτϢʔβʔʹɺ ɹͲͷΑ͏ʹ͢Εड͚ೖΕΒΕΔͷ͔ʁ ᶄ৽λʔήοτϢʔβʔʹɺ ɹͲͷΑ͏ʹͯ͠ಧ͚Δͷ͔ʁ దԠ͖͢։ൃ্ͷ੍ ᶅϩʔϯν·Ͱ࣮࣭ϲ݄ͷظ։ൃ ʜʮࢭΊͨαʔϏε։ൃʯͰͷֶͼΛ׆͔͢
ϋϐλε41αΠτϦχϡʔΞϧʹ͚ͨ՝
ϢʔβʔͷੈքࣗೖΔ Ϣʔβʔ͕৽ͨͳखஈΛར༻։࢝͢ΔͨΊʹɺ Γସ͑͢Δ͚ͩͷཧ༝͕ͳ͚ΕͳΒͳ͍ɻ ͦͷཧ༝Λ୳ΔͨΊʹɺϢʔβʔͷ͍Δੈքͷঢ়گΛɺ Ϣʔβʔͱಉ͡Α͏ʹɺݟΔɺௌ͘ɺײ͡Δඞཁ͕͋Δɻ Ϣʔβʔͷจ຺ʹ͓͚Δ ͠Α͏ͱ͢Δ͜ͱ Λଊ͑Δ Ͱɺ৽λʔήοτϢʔβʔͷݟ͍ͯΔੈքͱʁ
Ϣʔβʔͷཁٻʹ ͨͩԠ͑Α͏͢ΔͷͰͳ͘
Ϣʔβʔ͕ݟ͍ͯΔੈքɺ͠Α͏ͱ͢Δ͜ͱ ͲͷΑ͏ʹ͢Εड͚ೖΕΒΕΔ͔ʁ ˠීஈϚϚ͕ʹ͍ͯ͠Δੈք͔Βҳ͠ͳ͍ɻ ɹlࣗͨͪ ϚϚ ͷϞϊͰ͋Δzͱࢥ͑Δ෩ܠΛͭ͘Δɻ
Ϣʔβʔ͕ݟ͍ͯΔੈքɺ͠Α͏ͱ͢Δ͜ͱ ͲͷΑ͏ʹ͢Εड͚ೖΕΒΕΔ͔ʁ ˠϚϚͷʮ͠Α͏ͱ͢Δ͜ͱʯʹΑΓͦ͏ɻ ɹʮͪ͜ΒͷΓ͍ͨ͜ͱʯͰҰํతʹѹ͠ͳ͍ɻ
ͦΕʹͯ͠։ൃظ͕͍ؒ ϩʔϯν·Ͱ࣮࣭ϲ݄ͷظ։ൃ αΠτͷํ͚ 6*σβΠϯ ։ൃ ݄ ݄ ݄ ʜϦεΫ͕ߴ͗͢Δ αΠτͷํ͚
6*σβΠϯ ։ൃ ݄ ݄ ݄ Ӫޫ։ൃ
Ӫޫ։ൃ IUUQXXXBNB[PODPKQEQ Ӫޫ։ൃ l։ൃ։࢝ޙͷஈ֊͔ΒϓϩδΣΫτ͕ਐΈͭͭ ͋ΔํΛ֬ೝͰ͖ΔͷͰɺඪΛઈ͑ͣఆΊ͠ ͳ͕Β։ൃΛਐΊΔ͜ͱ͕Γ͘͢ͳΓ·͢ɻz ࠷ॳ͔Βશମ͕ͲͷΑ͏ʹ࿈ܞ͢Δ͔Λ ೦಄ʹ͓͖ɺຊ൪ͱಉ͡ΞʔΩςΫνϟͰ ͭ͘Γ࢝ΊΔɻ ɾ։ൃνʔϜͷϦζϜΛͭ͘Δ
ɾʮ͜ͷνʔϜɺ͜ͷϓϩδΣΫτʯͰͷ՝Λૣظʹ ɹൃݟͰ͖ΔΑ͏ʹ͢Δ ɾϕϩγςΟͷ҆ఆԽ ˠʮνʔϜΛ͋ͬͨΊ͓ͯ͘ʯ
ࢭΊͳ͍αʔϏε։ൃ ͲΕ΄Ͳਖ਼͍͠ͷΛݟఆΊɺ ͲΕ΄Ͳਖ਼ͭ͘͘͠Ζ͏ͱͯ͠ɺ ϓϩδΣΫτνʔϜશମ͕ ͦΕͧΕͷׂʹ߆ట͢Δ͜ͱͳ͘ ඪʹूத͔ͯ͠Θͳ͚Ε ՌΛҾ͖دͤΔ͜ͱͰ͖ͳ͍ɻ ʮϓϩδΣΫτ;Γ͔͑ΓλΠϜϥΠϯʯΑΓ ϓϩδΣΫτΛ࠳ͤ͞ͳ͍ͨΊʹ lӽڥzͷͨΊͷzӽڥzΛڪΕͳ͍ɻ
ࢭΊͳ͍αʔϏε։ൃ IUUQTQIBQJUBTKQ ݄ ϋϐλε41αΠτϦχϡʔΞϧϩʔϯν ʮϓϩμΫτΛҭͯΔʯ͜Ε͔Β
࠷ॳͷಥഁͷͨΊʹ Ϣʔβʔͷจ຺ʹ͓͚Δ Λଊ͑Δ ۃͳ੍݅ԼͰ ܗͮ͘ΕΔదԠྗ 14pUΛҾ͖دͤΔͨΊͷͭͷߏ͑ Ϣʔβʔͷݟ͍ͯΔੈքɺ ͠Α͏ͱ͢Δ͜ͱΛଊ͑ɺدΓఴ͏ ۃͳ.PWJOH5BSHFUͷదԠ ظ։ൃͷదԠ
͍͞͝ʹ 14pUʹऔΓΉͨΊʹඞཁͳ࢟ͱɺ ʮϢʔβʔͷͨΊʹʯ͚ͩͰɺࢹ͕Γͣɺ ଊ͑ͨϢʔβʔͷੈքͷதͰ ʮ͕͍ࣗͨͪ͛ͨ͜͠ͱʯ ҙࢥ Λ࣋ͭɻ ʮࣗͨͪͷͨΊʹʯ͚ͩͰɺࢹ͕Γͣɺ Ϣʔβʔͷੈք จ຺
Λଊ͑ ʮϢʔβʔ͕͠Α͏ͱ͢Δ͜ͱʯ ʹدΓఴ͏ɻ ਅͰ͋Ε͋Δ΄Ͳɺඪʹ͔ͬͯ ࣗવͱzӽڥz͍ͯ͠Δɻ