Apple has done to desktop apps and more generally to a consumer targeted so:ware. They’re se>ng new interac?on design quality standards. But this is not the case when it comes to developers so:ware, in our opinion. So we see a great opportunity for JetBrains to bring its development tools exper?se to this emerging market of developers, who know how a great so:ware should look, who care about their produc?vity and code quality.” Maxim Shafirov, JetBrains