that can get to a shippable version 1 quickly • that solves a problem people will pay to have solved • that does not need a lot of traction to be useful • that has existing competition A product ... Wednesday, 7 May 14
start with the end-goal in mind, then divide it into smaller and smaller increments. Plan all of the actions in detail beforehand, then get to work.” Wednesday, 7 May 14
• At launch we were still 100% booked out on client projects • Income from Perch was initially reinvested into Perch • January 2013 we made the decision to stop taking on new client work Our timeline Wednesday, 7 May 14
be flexible and react to customer needs and changing trends in web design. • It means that customers are not relying on the launch of feature X in order to complete a project. • It means that we can hold back a feature until we are absolutely sure it won’t cause anyone a problem. Wednesday, 7 May 14
wrong • Easier to isolate the issue if a problem does occur • Get features to customers more quickly • For our customers, less of a dramatic change that they need to communicate to their clients Wednesday, 7 May 14