The Green Food Project

Transcript

1. Promoting Sustainable
   Food Through Experience
   And Technology
   THE GREEN
   FOOD
   PROJECT
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2. PROBLEM SOLUTION
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   Food is becoming an increasingly large
   problem for our environment and the
   population, and people aren't aware of
   the issue or the sustainable
   alternatives for producing food.
   Design experiences that will serve as
   intuitive ways to learn about sustainable
   food, and bring them to population centers
   to facilitate discussions and action in the
   sustainable production and consumption
   space.
   

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3. PROJECT OVERVIEW
   The Green Food Project is an experience-based initiative to instill the ideas behind
   sustainable food into the general public. Through immersive and hands-on
   experiences, as well as interactive tech elements and incentives, people will
   experience food in a new way that promotes a healthy environment, and healthier
   humans.
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4. THE PROJECT IS SPLIT INTO 2
   DIVISIONS
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   IN- PERSON IMMERSIVE CENTERS
   ● Places where the public can go and
   be immersed in sustainable food.
   ● Will operate similar to immersive
   exhibits, and include demos,
   interactive elements, projection
   based presentations, and more.
   ● Can reside in existing Whole Foods
   or Amazon Fresh Locations
   TECH PARTNERSHIP AND
   INTERACTIVE ELEMENT
   ● Partnership with Amazon
   ● Gamify purchasing sustainable
   foods, and provide incentives for
   the public.
   ● App integration with a
   “sustainability scanner”, to provide
   insight on food products
   eco-friendliness.
   ● Integration with experience
   centers in Whole Foods and
   Amazon Fresh locations
   

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5. IMMERSIVE
   CENTERS
   Inspired by things like EPCOT’s “Living
   With The Land”, immersive centers
   will bring green farming demos and
   experiences straight to people. The
   public will get to go hands on with
   new technologies, experience
   exciting exhibits, and make
   connections with local sustainable
   farms and markets.
   The Centers May Include:
   ● Immersive Projections
   ● Interactive Screens
   ● Demos of real- world
   technology
   ● Opportunities to connect
   with local initiatives and
   sustainable markets and
   farms.
   ● Integration with Amazon
   Accounts.
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6. TECH AND
   INTERACTIVE
   INTEGRATION
   Through a partnership with
   Amazon, this arm of the project will
   bring interaction with sustainable
   food to people’s lives. This will be
   accomplished through
   app-integration, shopping
   experiences, and more.
   Potential Elements Include:
   ● An app where food
   products can be scanned
   for a “sustainability
   score”
   ● Shopping incentives for
   online or in person
   grocery purchases (ex.
   Amazon Fresh, Whole
   Foods).
   ● In-Store scaled back
   experiences, where
   sustainable products
   can be marketed and
   demoed.
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7. USE EXAMPLE
   1. You pick up a
   food/produce item
   at Whole Foods
   2. You scan the barcode,
   and the product
   registers a good
   sustainability score.
   3. When checking out, the
   purchase connects to your
   Amazon account, and the
   sustainable item is identified.
   4. Because you
   shopped sustainably,
   you get benefits in
   the form of
   sustainability points
   added to your
   Amazon account.
   

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8. PERSONAL EXPERIENCES
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   Before: Knew little to nothing about
   sustainable food and growing
   practices, and was not very excited by
   the subject.
   After: Through an experience with real
   plants, and an immersive projection
   show, they are now excited about the
   idea of helping the planet by using
   sustainable food. They go home and
   tell their parents about what they've
   learned, getting them interested, and
   becoming a label watcher when
   grocery shopping, potentially even
   thinking about starting a small
   household food garden.
   Before: She has no idea about
   sustainable food or where it comes
   from, or how it can benefit her family.
   After: By using the app, and linking her
   Amazon account, she can now save on
   grocery purchases, while also making
   sure they are
   environmentally-friendly, and healthier
   for her kids. The app also gives the
   children an incentive to enjoy grocery
   shopping, and a unique and fun way to
   learn what they’re purchasing and
   eating every day.
   Before: The person's store is frequented by
   the community, and they are looking for
   ways to make the store even more
   appealing, such as supplying more natural
   and organic products, while also doing
   their pat to be environmentally friendly.
   After: Through an experience at the city's
   sustainable food center, the owner has
   learned about semi-local farms that
   distribute sustainably grown produce, and
   how he can become a partner with them.
   He has also learned that sustainable
   produce can provided his customers with
   healthier foods, and he can be of better
   service to the community.
   A 5TH
   GRADER ON
   A FIELD TRIP
   A MIDDLE-AGED
   MOTHER OF 2
   A LOCAL
   GROCERY STORE
   OWNER
   

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9. ROLLOUT/TIMELINE
   VER 1.0- APP ROLLOUT: Sustainability Score function, digital resource, shopping
   companion.
   VER 2.0- STORE COLLABORATION: Add functionality with the Amazon and Whole
   Foods brand, including shopping incentives, interactive experiences, etc.
   VER 3.0- PHYSICAL CENTERS: Building physical, immersive spaces, that connect to the
   rest of the experiences in existing Amazon retail locations.
   

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10. THANK YOU!
    CONTACT INFO:
    EMAIL: [email protected]
    CALL/TEXT: 347-452-5898
    

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