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The Green Food Project

Ryan Meglino
January 23, 2023

The Green Food Project

Ryan Meglino

January 23, 2023
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  1. Promoting Sustainable
    Food Through Experience
    And Technology
    THE GREEN
    FOOD
    PROJECT
    1

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  2. PROBLEM SOLUTION
    2
    Food is becoming an increasingly large
    problem for our environment and the
    population, and people aren't aware of
    the issue or the sustainable
    alternatives for producing food.
    Design experiences that will serve as
    intuitive ways to learn about sustainable
    food, and bring them to population centers
    to facilitate discussions and action in the
    sustainable production and consumption
    space.

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  3. PROJECT OVERVIEW
    The Green Food Project is an experience-based initiative to instill the ideas behind
    sustainable food into the general public. Through immersive and hands-on
    experiences, as well as interactive tech elements and incentives, people will
    experience food in a new way that promotes a healthy environment, and healthier
    humans.
    3

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  4. THE PROJECT IS SPLIT INTO 2
    DIVISIONS
    4
    IN- PERSON IMMERSIVE CENTERS
    ● Places where the public can go and
    be immersed in sustainable food.
    ● Will operate similar to immersive
    exhibits, and include demos,
    interactive elements, projection
    based presentations, and more.
    ● Can reside in existing Whole Foods
    or Amazon Fresh Locations
    TECH PARTNERSHIP AND
    INTERACTIVE ELEMENT
    ● Partnership with Amazon
    ● Gamify purchasing sustainable
    foods, and provide incentives for
    the public.
    ● App integration with a
    “sustainability scanner”, to provide
    insight on food products
    eco-friendliness.
    ● Integration with experience
    centers in Whole Foods and
    Amazon Fresh locations

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  5. IMMERSIVE
    CENTERS
    Inspired by things like EPCOT’s “Living
    With The Land”, immersive centers
    will bring green farming demos and
    experiences straight to people. The
    public will get to go hands on with
    new technologies, experience
    exciting exhibits, and make
    connections with local sustainable
    farms and markets.
    The Centers May Include:
    ● Immersive Projections
    ● Interactive Screens
    ● Demos of real- world
    technology
    ● Opportunities to connect
    with local initiatives and
    sustainable markets and
    farms.
    ● Integration with Amazon
    Accounts.
    5

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  6. TECH AND
    INTERACTIVE
    INTEGRATION
    Through a partnership with
    Amazon, this arm of the project will
    bring interaction with sustainable
    food to people’s lives. This will be
    accomplished through
    app-integration, shopping
    experiences, and more.
    Potential Elements Include:
    ● An app where food
    products can be scanned
    for a “sustainability
    score”
    ● Shopping incentives for
    online or in person
    grocery purchases (ex.
    Amazon Fresh, Whole
    Foods).
    ● In-Store scaled back
    experiences, where
    sustainable products
    can be marketed and
    demoed.
    6

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  7. USE EXAMPLE
    1. You pick up a
    food/produce item
    at Whole Foods
    2. You scan the barcode,
    and the product
    registers a good
    sustainability score.
    3. When checking out, the
    purchase connects to your
    Amazon account, and the
    sustainable item is identified.
    4. Because you
    shopped sustainably,
    you get benefits in
    the form of
    sustainability points
    added to your
    Amazon account.

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  8. PERSONAL EXPERIENCES
    01 03
    02
    7
    Before: Knew little to nothing about
    sustainable food and growing
    practices, and was not very excited by
    the subject.
    After: Through an experience with real
    plants, and an immersive projection
    show, they are now excited about the
    idea of helping the planet by using
    sustainable food. They go home and
    tell their parents about what they've
    learned, getting them interested, and
    becoming a label watcher when
    grocery shopping, potentially even
    thinking about starting a small
    household food garden.
    Before: She has no idea about
    sustainable food or where it comes
    from, or how it can benefit her family.
    After: By using the app, and linking her
    Amazon account, she can now save on
    grocery purchases, while also making
    sure they are
    environmentally-friendly, and healthier
    for her kids. The app also gives the
    children an incentive to enjoy grocery
    shopping, and a unique and fun way to
    learn what they’re purchasing and
    eating every day.
    Before: The person's store is frequented by
    the community, and they are looking for
    ways to make the store even more
    appealing, such as supplying more natural
    and organic products, while also doing
    their pat to be environmentally friendly.
    After: Through an experience at the city's
    sustainable food center, the owner has
    learned about semi-local farms that
    distribute sustainably grown produce, and
    how he can become a partner with them.
    He has also learned that sustainable
    produce can provided his customers with
    healthier foods, and he can be of better
    service to the community.
    A 5TH
    GRADER ON
    A FIELD TRIP
    A MIDDLE-AGED
    MOTHER OF 2
    A LOCAL
    GROCERY STORE
    OWNER

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  9. ROLLOUT/TIMELINE
    VER 1.0- APP ROLLOUT: Sustainability Score function, digital resource, shopping
    companion.
    VER 2.0- STORE COLLABORATION: Add functionality with the Amazon and Whole
    Foods brand, including shopping incentives, interactive experiences, etc.
    VER 3.0- PHYSICAL CENTERS: Building physical, immersive spaces, that connect to the
    rest of the experiences in existing Amazon retail locations.

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  10. THANK YOU!
    CONTACT INFO:
    EMAIL: [email protected]
    CALL/TEXT: 347-452-5898

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