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How we design & build Salesforce1

Salesforce UX
October 15, 2014

How we design & build Salesforce1

Presentation by Jina Bolton, Ryan Spohn, Paul duCoudray, Sönke Rohde, & Jon Levine given at Dreamforce 2014

Safe Harbor: http://investor.salesforce.com/about-us/investor/safe-harbor-statement/default.aspx

Salesforce UX

October 15, 2014
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  1. SAFE HARBOR Safe harbor statement under the Private Securities Litigation

    Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  2. — PAUL SAFFO “IT USED TO BE THAT DESIGNERS MADE

    AN OBJECT AND WALKED AWAY. TODAY THE EMPHASIS MUST SHIFT TO DESIGNING THE ENTIRE LIFE CYCLE.”
  3. “We’re rebuilding our software to work in a world of

    mobile devices and social networks,” Mr. Benioff said. “By our Dreamforce conference in November we will have the whole thing done, I think.” APRIL 23, 2013
  4. Where can I find the icons? What color is the

    button border? Where can I find the icons?
  5. DESKTOP UI iOS WATCH, PHONES, TABLETS ANDROID WATCH, PHONES, TABLETS

    WIN8 PHONES, TABLETS MULTIPLE PRODUCTS & PARTNERS
  6. DESIGN SYSTEM UX CREATES & DEFINES DEV ANDROID IOS WIN8

    STYLE GUIDE DESIGN PROPERTIES ASSETS (SVG) CONSUMES
  7. { "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text"

    } <tr> <td>colorText</td> <td>#444</td> <td style="color:#444;"> The quick brown fox jumps over the lazy dog </td> <td>Body text</td> </tr> STYLE GUIDE THEO
  8. — GUSTAVE FLAUBERT “BE REGULAR AND ORDERLY IN YOUR LIFE

    SO THAT YOU MAY BE VIOLENT AND ORIGINAL IN YOUR WORK.”