Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

How to Supercharge your SEO with Log File Analysis

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Sally-R Sally-R
September 14, 2023
Business
540
0

How to Supercharge your SEO with Log File Analysis

September BrightonSEO

Avatar for Sally-R

Sally-R

September 14, 2023

More Decks by Sally-R

See All by Sally-R
BrightonSEO - Informational Architecture for Enterprise Sites
Avatar for Sally-R sallyseo
0
52

Other Decks in Business

See All in Business
誰かの役に立つアウトプットの作り方〜学びの循環に飛び込もう！
Avatar for 小田中育生 ikuodanaka
8
2.9k
採用ピッチデック
Avatar for M&A Cloud macloud
5
91k
PMよ、エゴイストになれ！
Avatar for Suh suh1101
0
220
202609_UPDATER_companysummary
Avatar for UPDATER PR updater_pr
0
170k
向山純平 ご提供業務一覧 / Junpei Mukouyama – Professional Services
Avatar for Junpei Mukouyama mj6237
3
120
50代で初転職した話
Avatar for YAMADA Hirotaka yda
15
23k
会社説明資料（新卒採用）
Avatar for WITS Japan witsjp
0
110
プロダクトオーナーを「忙しい」から解き放つ！委任を促す言葉
Avatar for kawanotron kawanotron
0
180
LW_brochure_engineer
Avatar for linc-well lincwellhr
1
45k
セーフィー株式会社（Safie Inc.） 会社紹介資料
Avatar for Safie safie_recruit
8
470k
キャリアを紡ぐ透明性〜肩書に縛られない転職を実現する/Transparency Weaving Your Career
Avatar for 小田中育生 ikuodanaka
3
1.1k
01_全社_FLUX採用ピッチ資料_Ver.5.7
Avatar for FLUX flux
12
230k

Featured

See All Featured
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
10
36k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
35
2.6k
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
Avatar for Yuki Nakata chikuwait chikuwait
0
800
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.5k
Building AI with AI
Avatar for Ines Montani inesmontani
PRO
1
1.2k
The Language of Interfaces
Avatar for Des Traynor destraynor
162
27k
Designing for Timeless Needs
Avatar for Cassini Nazir cassininazir
1
480
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
33
2.1k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
82
6.6k
How Fast Is Fast Enough? [PerfNow 2025]
Avatar for Tammy Everts tammyeverts
3
880
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
1
360
A Soul's Torment
Avatar for Nat Ma seathinner
8
3.6k

Transcript

  1. How Log File Analysis can Supercharge SEO Sally Raymer SEO

    IN MOTION https://speakerdeck.com/sallyseo @salraym

  2. "Nobody knows how to use log file analysis properly" A

    guy presenting a SEO platform that had no log file analysis.

  3. A Picture Says a Thousand Words... (or just the one)

  4. Let's Talk Log File Analysis just incase But...

  5. A Wealth of Information

  6. Where a request is being made from

  7. Who is Making the Request

  8. What is Being Requested

  9. Data we Can Use to Inform our Teams

  10. Identifying What Pages are Being Crawled by Search Engines

  11. How Quickly Content is Crawled & Indexed

  12. How Frequently 'Priority' Pages are Crawled

  13. PLPS & PDPS

  14. Service Pages, White Papers & Templates

  15. Guides & Useful Reviews

  16. Awareness Pages

  17. Identifying Search Engines Crawling the 'Wrong' Pages

  18. 4xx Errors

  19. Redirects

  20. Canonicalised URLs

  21. Pages we Just Don't Care About

  22. Pages that are Rarely or Never Crawled at All

  23. Crawl Depth

  24. Crawl Budget

  25. Duplication

  26. Content Quality VS.

  27. Page Speed

  28. Orphan Pages

  29. Test & Analyse Index and Ranking Factors

  30. Are PageRank and Crawl Behaviour Marrying up? Image from SE

    Ranking

  31. Trends Between Word Count & Crawling

  32. Changing Meta-Tags & Headers

  33. Tracking the Impact of Cannibalisation Projects

  34. Implementing SSR Image from NextJS

  35. Updating Schema Image from Google

  36. Gaining Backlinks Image from Ahrefs

  37. Improving Page Performance

  38. Social Influence/ Popularity

  39. User Centric Behaviour

  40. Mobile/ Desktop Ratio

  41. What Part of the Site Users are Visiting

  42. What Response Times Users are Getting

  43. Fact Finding Mission Powered by Log Files

  44. Redirects & 4xx Outside of the Site Structure

  45. Identify Different Response Codes to User Agents

  46. Identify the Why in 5xx Errors

  47. CDN Error

  48. Storing Large Files on the Server

  49. High Traffic

  50. Separate Users from Bots

  51. Identify Spam Generated URLs

  52. THANK YOU https://speakerdeck.com/sallyseo @salraym