Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Supercharge your SEO with Log File Analysis

Avatar for Sally-R Sally-R
September 14, 2023
Business
0
470

How to Supercharge your SEO with Log File Analysis

September BrightonSEO

Avatar for Sally-R

Sally-R

September 14, 2023
Tweet

More Decks by Sally-R

See All by Sally-R
BrightonSEO - Informational Architecture for Enterprise Sites
Avatar for Sally-R sallyseo
0
31

Other Decks in Business

See All in Business
bサーチ採用資料
Avatar for 植松杏奈 uematsu
0
210
Sales Marker Culture Book(English)
Avatar for Sales Marker salesmarker
PRO
2
7.1k
Enterprise CS
Avatar for Resilire resilire
0
370
Mercados eléctricos y almacenamiento con BESS en España
Avatar for Neuro Energía neuroenergia
PRO
0
160
Crisp Code inc.｜わたしたちの事例 / 実績 - Works
Avatar for So Kotani / Crisp Code inc. CEO so_kotani
0
1.5k
HENNGE会社紹介資料/company_introduction
Avatar for HENNGE hennge
3
210k
【Progmat】デジタル資産の基礎知識（ST・SC動向俯瞰｜2025年秋）
Avatar for progmat progmat
0
580
会社紹介資料
Avatar for GA technologies gatechnologies
2
130k
HashPort Company Deck
Avatar for 株式会社HashPort hashport
0
19k
merpay-overview_en
Avatar for Mercari, Inc. mercari_inc
1
24k
採用ピッチ資料｜SBペイメントサービス株式会社
Avatar for SBPS sbps
0
34k
Rakus Career Introduction
Avatar for rakus_career rakus_career
0
430k

Featured

See All Featured
Making Projects Easy
Avatar for Brett Harned brettharned
120
6.5k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
274
41k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
Designing for Performance
Avatar for Lara Hogan lara
610
69k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
34k
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
410
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k
It's Worth the Effort
Avatar for 3n 3n
187
29k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
28
2.3k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
57k

Transcript

  1. How Log File Analysis can Supercharge SEO Sally Raymer SEO

    IN MOTION https://speakerdeck.com/sallyseo @salraym

  2. "Nobody knows how to use log file analysis properly" A

    guy presenting a SEO platform that had no log file analysis.

  3. A Picture Says a Thousand Words... (or just the one)

  4. Let's Talk Log File Analysis just incase But...

  5. A Wealth of Information

  6. Where a request is being made from

  7. Who is Making the Request

  8. What is Being Requested

  9. Data we Can Use to Inform our Teams

  10. Identifying What Pages are Being Crawled by Search Engines

  11. How Quickly Content is Crawled & Indexed

  12. How Frequently 'Priority' Pages are Crawled

  13. PLPS & PDPS

  14. Service Pages, White Papers & Templates

  15. Guides & Useful Reviews

  16. Awareness Pages

  17. Identifying Search Engines Crawling the 'Wrong' Pages

  18. 4xx Errors

  19. Redirects

  20. Canonicalised URLs

  21. Pages we Just Don't Care About

  22. Pages that are Rarely or Never Crawled at All

  23. Crawl Depth

  24. Crawl Budget

  25. Duplication

  26. Content Quality VS.

  27. Page Speed

  28. Orphan Pages

  29. Test & Analyse Index and Ranking Factors

  30. Are PageRank and Crawl Behaviour Marrying up? Image from SE

    Ranking

  31. Trends Between Word Count & Crawling

  32. Changing Meta-Tags & Headers

  33. Tracking the Impact of Cannibalisation Projects

  34. Implementing SSR Image from NextJS

  35. Updating Schema Image from Google

  36. Gaining Backlinks Image from Ahrefs

  37. Improving Page Performance

  38. Social Influence/ Popularity

  39. User Centric Behaviour

  40. Mobile/ Desktop Ratio

  41. What Part of the Site Users are Visiting

  42. What Response Times Users are Getting

  43. Fact Finding Mission Powered by Log Files

  44. Redirects & 4xx Outside of the Site Structure

  45. Identify Different Response Codes to User Agents

  46. Identify the Why in 5xx Errors

  47. CDN Error

  48. Storing Large Files on the Server

  49. High Traffic

  50. Separate Users from Bots

  51. Identify Spam Generated URLs

  52. THANK YOU https://speakerdeck.com/sallyseo @salraym