Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Supercharge your SEO with Log File Analysis

Avatar for Sally-R Sally-R
September 14, 2023
Business
530
0

How to Supercharge your SEO with Log File Analysis

September BrightonSEO

Avatar for Sally-R

Sally-R

September 14, 2023

More Decks by Sally-R

See All by Sally-R
BrightonSEO - Informational Architecture for Enterprise Sites
Avatar for Sally-R sallyseo
0
51

Other Decks in Business

See All in Business
ゲームにおけるメディアミックス展開との向き合い方 -ヘブンバーンズレッドのメディアミックス企画の立て方-
Avatar for gree_tech gree_tech
PRO
0
110
株式会社Saleshub 事業概要資料
Avatar for 株式会社Saleshub saleshubinc
1
150
こだわりを手放したことで気づけたスクラムマスターとしての振る舞い
Avatar for kawanotron kawanotron
1
620
【株式会社りらいぶ】採用ピッチ
Avatar for 株式会社りらいぶ relivesaiyo
0
1.2k
ダイナトレック会社紹介202608
Avatar for DYNATREK takuyasaeki
0
260
ときめかないミーティングはアップデートのシグナル #scrumosaka
Avatar for asumikam asumikam
5
1.7k
個人的に感動した サクラエディタの機能2026822 ゆるweb
Avatar for miki.kosaka mikikosaka
2
2.8k
株式会社ジグザグ_新規投資家向け資料_2026年7月
Avatar for zig-zag zig_zag
0
1.9k
Recruiting Deck 2607
Avatar for Strategic Decision sd_official
0
110
スマサテでの日々 -Sumasate Tour Deck-
Avatar for Sumasate sumasate
0
2.5k
セーフィー株式会社（Safie Inc.） 会社紹介資料
Avatar for Safie safie_recruit
7
460k
Railsガイド協賛プランの概要
Avatar for YassLab yasslab
PRO
2
14k

Featured

See All Featured
Fireside Chat
Avatar for paigeccino paigeccino
42
4k
The Impact of AI in SEO - AI Overviews June 2024 Edition
Avatar for Aleyda Solis aleyda
6
1.2k
Docker and Python
Avatar for Tania Allard trallard
47
4.1k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
260
Done Done
Avatar for chrislema chrislema
186
16k
Exploring the relationship between traditional SERPs and Gen AI search
Avatar for Ray Grieselhuber raygrieselhuber
PRO
2
4.2k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
378
71k
Writing Fast Ruby
Avatar for Erik Berlin sferik
630
63k
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
360
30k
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
Avatar for Kenny Baas-Schwegler baasie
0
660
Design in an AI World
Avatar for tapps tapps
1
280

Transcript

  1. How Log File Analysis can Supercharge SEO Sally Raymer SEO

    IN MOTION https://speakerdeck.com/sallyseo @salraym

  2. "Nobody knows how to use log file analysis properly" A

    guy presenting a SEO platform that had no log file analysis.

  3. A Picture Says a Thousand Words... (or just the one)

  4. Let's Talk Log File Analysis just incase But...

  5. A Wealth of Information

  6. Where a request is being made from

  7. Who is Making the Request

  8. What is Being Requested

  9. Data we Can Use to Inform our Teams

  10. Identifying What Pages are Being Crawled by Search Engines

  11. How Quickly Content is Crawled & Indexed

  12. How Frequently 'Priority' Pages are Crawled

  13. PLPS & PDPS

  14. Service Pages, White Papers & Templates

  15. Guides & Useful Reviews

  16. Awareness Pages

  17. Identifying Search Engines Crawling the 'Wrong' Pages

  18. 4xx Errors

  19. Redirects

  20. Canonicalised URLs

  21. Pages we Just Don't Care About

  22. Pages that are Rarely or Never Crawled at All

  23. Crawl Depth

  24. Crawl Budget

  25. Duplication

  26. Content Quality VS.

  27. Page Speed

  28. Orphan Pages

  29. Test & Analyse Index and Ranking Factors

  30. Are PageRank and Crawl Behaviour Marrying up? Image from SE

    Ranking

  31. Trends Between Word Count & Crawling

  32. Changing Meta-Tags & Headers

  33. Tracking the Impact of Cannibalisation Projects

  34. Implementing SSR Image from NextJS

  35. Updating Schema Image from Google

  36. Gaining Backlinks Image from Ahrefs

  37. Improving Page Performance

  38. Social Influence/ Popularity

  39. User Centric Behaviour

  40. Mobile/ Desktop Ratio

  41. What Part of the Site Users are Visiting

  42. What Response Times Users are Getting

  43. Fact Finding Mission Powered by Log Files

  44. Redirects & 4xx Outside of the Site Structure

  45. Identify Different Response Codes to User Agents

  46. Identify the Why in 5xx Errors

  47. CDN Error

  48. Storing Large Files on the Server

  49. High Traffic

  50. Separate Users from Bots

  51. Identify Spam Generated URLs

  52. THANK YOU https://speakerdeck.com/sallyseo @salraym