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Sally-R
September 14, 2023
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How to Supercharge your SEO with Log File Analysis
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Sally-R
September 14, 2023
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Transcript
How Log File Analysis can Supercharge SEO Sally Raymer SEO
IN MOTION https://speakerdeck.com/sallyseo @salraym
"Nobody knows how to use log file analysis properly" A
guy presenting a SEO platform that had no log file analysis.
A Picture Says a Thousand Words... (or just the one)
Let's Talk Log File Analysis just incase But...
A Wealth of Information
Where a request is being made from
Who is Making the Request
What is Being Requested
Data we Can Use to Inform our Teams
Identifying What Pages are Being Crawled by Search Engines
How Quickly Content is Crawled & Indexed
How Frequently 'Priority' Pages are Crawled
PLPS & PDPS
Service Pages, White Papers & Templates
Guides & Useful Reviews
Awareness Pages
Identifying Search Engines Crawling the 'Wrong' Pages
4xx Errors
Redirects
Canonicalised URLs
Pages we Just Don't Care About
Pages that are Rarely or Never Crawled at All
Crawl Depth
Crawl Budget
Duplication
Content Quality VS.
Page Speed
Orphan Pages
Test & Analyse Index and Ranking Factors
Are PageRank and Crawl Behaviour Marrying up? Image from SE
Ranking
Trends Between Word Count & Crawling
Changing Meta-Tags & Headers
Tracking the Impact of Cannibalisation Projects
Implementing SSR Image from NextJS
Updating Schema Image from Google
Gaining Backlinks Image from Ahrefs
Improving Page Performance
Social Influence/ Popularity
User Centric Behaviour
Mobile/ Desktop Ratio
What Part of the Site Users are Visiting
What Response Times Users are Getting
Fact Finding Mission Powered by Log Files
Redirects & 4xx Outside of the Site Structure
Identify Different Response Codes to User Agents
Identify the Why in 5xx Errors
CDN Error
Storing Large Files on the Server
High Traffic
Separate Users from Bots
Identify Spam Generated URLs
THANK YOU https://speakerdeck.com/sallyseo @salraym