How to Supercharge your SEO with Log File Analysis

Transcript

1. How Log File
   Analysis can
   Supercharge SEO
   Sally Raymer
   SEO IN MOTION
   https://speakerdeck.com/sallyseo
   @salraym
   

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2. "Nobody knows
   how to use log file
   analysis properly"
   A guy presenting a SEO platform that had no log
   file analysis.
   

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3. A Picture Says
   a Thousand
   Words...
   (or just
   the one)
   

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4. Let's Talk Log File
   Analysis
   just incase
   But...
   

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5. A Wealth of
   Information
   

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6. Where a request is
   being made from
   

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7. Who is Making the
   Request
   

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8. What is Being
   Requested
   

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9. Data we Can
   Use to Inform
   our Teams
   

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10. Identifying What Pages
    are Being Crawled by
    Search Engines
    

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11. How Quickly Content is Crawled &
    Indexed
    

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12. How Frequently 'Priority' Pages are
    Crawled
    

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13. PLPS & PDPS
    

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14. Service Pages, White Papers &
    Templates
    

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15. Guides & Useful Reviews
    

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16. Awareness Pages
    

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17. Identifying Search
    Engines Crawling
    the 'Wrong' Pages
    

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18. 4xx Errors
    

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19. Redirects
    

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20. Canonicalised URLs
    

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21. Pages we Just Don't
    Care About
    

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22. Pages that are
    Rarely or Never
    Crawled at All
    

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23. Crawl Depth
    

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24. Crawl Budget
    

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25. Duplication
    

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26. Content Quality
    VS.
    

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27. Page Speed
    

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28. Orphan Pages
    

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29. Test & Analyse Index
    and Ranking Factors
    

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30. Are PageRank and Crawl Behaviour
    Marrying up?
    Image from SE Ranking
    

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31. Trends Between Word Count &
    Crawling
    

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32. Changing Meta-Tags & Headers
    

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33. Tracking the Impact of Cannibalisation
    Projects
    

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34. Implementing SSR
    Image from NextJS
    

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35. Updating Schema
    Image from Google
    

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36. Gaining Backlinks
    Image from Ahrefs
    

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37. Improving Page Performance
    

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38. Social Influence/ Popularity
    

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39. User Centric Behaviour
    

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40. Mobile/ Desktop Ratio
    

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41. What Part of the Site Users are
    Visiting
    

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42. What Response Times Users
    are Getting
    

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43. Fact Finding
    Mission Powered by
    Log Files
    

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44. Redirects & 4xx Outside of the
    Site Structure
    

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45. Identify Different Response Codes to
    User Agents
    

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46. Identify the Why in 5xx Errors
    

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47. CDN Error
    

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48. Storing Large Files on the Server
    

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49. High Traffic
    

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50. Separate Users from Bots
    

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51. Identify Spam Generated URLs
    

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52. THANK YOU
    https://speakerdeck.com/sallyseo
    @salraym
    

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