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META's Advantage+ Shopping Campaigns

META's Advantage+ Shopping Campaigns

In this talk, Samantha will share with you some of the best practices for getting the most out of running Advantage+ Shopping campaigns with META. She will dive deep into the setup as well as sharing some of the common pitfalls advertisers make when running these

Samantha Noble

September 20, 2024
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  1. The best talk title in the world! Name Surname COMPANY

    NAME META’s Advantage+ Shopping Campaigns Samantha Noble BIDDABLE MOMENTS Speakerdeck.com/ samjanenoble @samanthanoble @SamJaneNoble
  2. The Google Data Studio Timeline This change is helping them

    to evolve and essentially increase revenue
  3. They use machine learning to dynamically serve your ads to

    the audiences most likely to convert
  4. The Google Data Studio Timeline Boots Christmas Campaign Case Study

    10% Decrease CPA 7% Increase ROAS Boots wanted to find the most efficient way of advertising its range of Christmas gifts on Facebook.
  5. The Google Data Studio Timeline Carlow Awareness Campaign 1.7x More

    Orders 4.3% Decrease CPA Cartlow wanted to raise awareness of its online service and boost online sales as effectively as possible.
  6. The Google Data Studio Timeline Smol Increasing Sales Campaign 51%

    Lower CPA 2x More Orders Smol wanted to increase sales and reach out to new customers on Meta apps
  7. Keep your audience lists up to date Add Engaged Audiences

    - People who have interacted but not purchased Existing Customers - People who have purchased your products
  8. The Google Data Studio Timeline Test different performance goals Note:

    Make sure you set a realistic minimum ROAS that you know can be achieved.
  9. The Google Data Studio Timeline Manage Placements at account level

    Note: Placements will be excluded for the whole account not just A+SC
  10. The Google Data Studio Timeline Ad a budget cap for

    existing customers if you want to focus more on new
  11. Test lots of different ad variations Note: Meta ASC lets

    you test up to 150 ad creatives. Use various static images, videos, carousel and catalog ads in a single campaign. Decide on how many to add based on budget and estimated traffic volume.
  12. SamJaneNoble Thank you for listening. # B R I G

    H T O N S E O CON TA CT DETA ILS 0 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m
  13. SamJaneNoble View the slides here: # B R I G

    H T O N S E O https://speakerdeck.com/samjanenoble