META's Advantage+ Shopping Campaigns

In this talk, Samantha will share with you some of the best practices for getting the most out of running Advantage+ Shopping campaigns with META. She will dive deep into the setup as well as sharing some of the common pitfalls advertisers make when running these

Transcript

1. The best talk title in the world! Name Surname COMPANY NAME META’s Advantage+ Shopping Campaigns Samantha Noble BIDDABLE MOMENTS Speakerdeck.com/ samjanenoble @samanthanoble @SamJaneNoble
2. Meta launched Advantage+ shopping campaigns in BETA in August 2022” S A M A N T H A N O B L E
3. This product is still in BETA so may not be available to you just yet
4. The Google Data Studio Timeline This change is helping them to evolve and essentially increase revenue
5. How many of you are using it?
6. What are they?
7. Meta’s Advantage+ Shopping Campaigns, often abbreviated and called A+SC or ASC
8. They use machine learning to dynamically serve your ads to the audiences most likely to convert
9. Whilst allocating budget to different audience buckets in the most efficient way
10. Why should we use META A+SC?
11. They offer a complete approach including retargeting and prospecting in one
12. The AI behind ASC helps you to uncover new audiences that you have not yet tried
13. Campaigns are super easy to setup and manage
14. Gives you the ability of importing high converting ads from other campaigns
15. Evolving constantly with new features and functionality being added on a regular basis
16. The Google Data Studio Timeline Boots Christmas Campaign Case Study 10% Decrease CPA 7% Increase ROAS Boots wanted to find the most efficient way of advertising its range of Christmas gifts on Facebook.
17. The Google Data Studio Timeline Carlow Awareness Campaign 1.7x More Orders 4.3% Decrease CPA Cartlow wanted to raise awareness of its online service and boost online sales as effectively as possible.
18. The Google Data Studio Timeline Smol Increasing Sales Campaign 51% Lower CPA 2x More Orders Smol wanted to increase sales and reach out to new customers on Meta apps
19. Best Practices
20. Keep your audience lists up to date Add Engaged Audiences - People who have interacted but not purchased Existing Customers - People who have purchased your products
21. Optimise towards different events, not just purchase
22. The Google Data Studio Timeline Test different performance goals Note: Make sure you set a realistic minimum ROAS that you know can be achieved.
23. The Google Data Studio Timeline Track everything using browser events AND the Conversions API
24. The Google Data Studio Timeline Make use of Audience Controls to limit your reach
25. The Google Data Studio Timeline Manage Placements at account level Note: Placements will be excluded for the whole account not just A+SC
26. The Google Data Studio Timeline Ad a budget cap for existing customers if you want to focus more on new
27. Test lots of different ad variations Note: Meta ASC lets you test up to 150 ad creatives. Use various static images, videos, carousel and catalog ads in a single campaign. Decide on how many to add based on budget and estimated traffic volume.
28. Try adding unique Frames to your carousel ads to make the product standout
29. Try adding Price Overlays in different shapes, colours and positions
30. Try adding Price Overlays in different shapes, colours and positions
31. Keep an eye on any other existing ads from other campaigns to import
32. The Google Data Studio Timeline Review performance for New and Existing customers
33. Start testing META A+SC today
34. SamJaneNoble Thank you for listening. # B R I G H T O N S E O CON TA CT DETA ILS 0 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m
35. SamJaneNoble View the slides here: # B R I G H T O N S E O https://speakerdeck.com/samjanenoble