Slides from BrightonSEO September 2023. Follow me on LinkedIn for a full write-up of my talk and further details about case studies: https://www.linkedin.com/in/sarahkrekorian/
SEO & the NHS: Whenthe SERP can savelivesSarah KeyNHS Blood & TransplantSpeakerdeck.com/SarahKey@GoSarahKey
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@gosarahkey
Search saves lives@gosarahkey
blood.co.uk visitorscame from search1.6m+@gosarahkey
60k+ appointmentsfrom search@gosarahkey
250k+ organdonation.nhs.ukvisitors from search@gosarahkey
7% Google searches arehealth related(Telegraph, 2017)@gosarahkey
1.2bn visits to nhs.ukin 1 year(NHS Digital, 2022)@gosarahkey
88% of nhs.uk visitorscome from search(Torchbox, 2017)@gosarahkey
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How do we prioritise?@gosarahkey
What does SEO dofor the NHS?@gosarahkey
Heart attack?@gosarahkey
Or heartburn?@gosarahkey
tCredit: Adrian WressellThe information you need,when you need it@gosarahkey
Credit: MacNellieReduces demand@gosarahkey
Credit: Charlie MarshallMaintains authority@gosarahkey
@gosarahkey🙅🏽🩸 🧑🏿🤝🧑🏿
@gosarahkey🦸🏿
Thank you@gosarahkey