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SEO and the NHS: when search can save lives

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Avatar for Sarah Key Sarah Key
September 14, 2023
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SEO and the NHS: when search can save lives

Slides from BrightonSEO September 2023. Follow me on LinkedIn for a full write-up of my talk and further details about case studies: https://www.linkedin.com/in/sarahkrekorian/

Avatar for Sarah Key

Sarah Key

September 14, 2023
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Transcript

  1. SEO & the NHS: When the SERP can save lives

    Sarah Key NHS Blood & Transplant Speakerdeck.com/SarahKey @GoSarahKey

  2. @gosarahkey

  3. @gosarahkey

  4. @gosarahkey

  5. Search saves lives @gosarahkey

  6. blood.co.uk visitors came from search 1.6m+ @gosarahkey

  7. 60k+ appointments from search @gosarahkey

  8. 250k+ organdonation.nhs.uk visitors from search @gosarahkey

  9. 7% Google searches are health related (Telegraph, 2017) @gosarahkey

  10. 1.2bn visits to nhs.uk in 1 year (NHS Digital, 2022)

    @gosarahkey

  11. 88% of nhs.uk visitors come from search (Torchbox, 2017) @gosarahkey

  12. @gosarahkey

  13. €€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€ $$$$$$$$$ $$$$$$$$$ £££££ $$$$$$$$££££££££ ££££££££ ££££££££ @gosarahkey

  14. None

  15. How do we prioritise? @gosarahkey

  16. What does SEO do for the NHS? @gosarahkey

  17. Heart attack? @gosarahkey

  18. Or heartburn? @gosarahkey

  19. t Credit: Adrian Wressell The information you need, when you

    need it @gosarahkey

  20. Credit: MacNellie Reduces demand @gosarahkey

  21. Credit: Charlie Marshall Maintains authority @gosarahkey

  22. @gosarahkey

  23. How do we prioritise? @gosarahkey

  24. @gosarahkey 🙅🏽 🩸 🧑🏿‍🤝‍🧑🏿

  25. @gosarahkey

  26. @gosarahkey

  27. None

  28. @gosarahkey

  29. @gosarahkey

  30. @gosarahkey 🦸🏿‍

  31. Thank you @gosarahkey