SEO and the NHS: when search can save lives

Transcript

1. SEO & the NHS: When
   the SERP can save
   lives
   Sarah Key
   NHS Blood & Transplant
   Speakerdeck.com/SarahKey
   @GoSarahKey
   

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2. @gosarahkey
   

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3. @gosarahkey
   

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4. @gosarahkey
   

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5. Search saves lives
   @gosarahkey
   

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6. blood.co.uk visitors
   came from search
   1.6m+
   @gosarahkey
   

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7. 60k+ appointments
   from search
   @gosarahkey
   

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8. 250k+ organdonation.nhs.uk
   visitors from search
   @gosarahkey
   

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9. 7% Google searches are
   health related
   (Telegraph, 2017)
   @gosarahkey
   

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10. 1.2bn visits to nhs.uk
    in 1 year
    (NHS Digital, 2022)
    @gosarahkey
    

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11. 88% of nhs.uk visitors
    come from search
    (Torchbox, 2017)
    @gosarahkey
    

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12. @gosarahkey
    

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13. €€€€€€€€€€€€€€€€€€
    €€€€€€€€€€€€€€€€€€
    $$$$$$$$$
    $$$$$$$$$
    £££££
    $$$$$$$$££££££££
    ££££££££
    ££££££££
    @gosarahkey
    

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15. How do we prioritise?
    @gosarahkey
    

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16. What does SEO do
    for the NHS?
    @gosarahkey
    

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17. Heart attack?
    @gosarahkey
    

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18. Or heartburn?
    @gosarahkey
    

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19. t
    Credit: Adrian Wressell
    The information you need,
    when you need it
    @gosarahkey
    

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20. Credit: MacNellie
    Reduces demand
    @gosarahkey
    

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21. Credit: Charlie Marshall
    Maintains authority
    @gosarahkey
    

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22. @gosarahkey
    

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23. How do we prioritise?
    @gosarahkey
    

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24. @gosarahkey
    🙅🏽
    🩸 🧑🏿‍🤝‍🧑🏿
    

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25. @gosarahkey
    

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26. @gosarahkey
    

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28. @gosarahkey
    

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29. @gosarahkey
    

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30. @gosarahkey
    🦸🏿‍
    

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31. Thank you
    @gosarahkey
    

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