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SEO and the NHS: when search can save lives

Sarah Key
September 14, 2023

SEO and the NHS: when search can save lives

Slides from BrightonSEO September 2023. Follow me on LinkedIn for a full write-up of my talk and further details about case studies: https://www.linkedin.com/in/sarahkrekorian/

Sarah Key

September 14, 2023
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Transcript

  1. SEO & the NHS: When
    the SERP can save
    lives
    Sarah Key
    NHS Blood & Transplant
    Speakerdeck.com/SarahKey
    @GoSarahKey

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  2. @gosarahkey

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  3. @gosarahkey

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  4. @gosarahkey

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  5. Search saves lives
    @gosarahkey

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  6. blood.co.uk visitors
    came from search
    1.6m+
    @gosarahkey

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  7. 60k+ appointments
    from search
    @gosarahkey

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  8. 250k+ organdonation.nhs.uk
    visitors from search
    @gosarahkey

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  9. 7% Google searches are
    health related
    (Telegraph, 2017)
    @gosarahkey

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  10. 1.2bn visits to nhs.uk
    in 1 year
    (NHS Digital, 2022)
    @gosarahkey

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  11. 88% of nhs.uk visitors
    come from search
    (Torchbox, 2017)
    @gosarahkey

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  12. @gosarahkey

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  13. €€€€€€€€€€€€€€€€€€
    €€€€€€€€€€€€€€€€€€
    $$$$$$$$$
    $$$$$$$$$
    £££££
    $$$$$$$$££££££££
    ££££££££
    ££££££££
    @gosarahkey

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  15. How do we prioritise?
    @gosarahkey

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  16. What does SEO do
    for the NHS?
    @gosarahkey

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  17. Heart attack?
    @gosarahkey

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  18. Or heartburn?
    @gosarahkey

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  19. t
    Credit: Adrian Wressell
    The information you need,
    when you need it
    @gosarahkey

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  20. Credit: MacNellie
    Reduces demand
    @gosarahkey

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  21. Credit: Charlie Marshall
    Maintains authority
    @gosarahkey

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  22. @gosarahkey

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  23. How do we prioritise?
    @gosarahkey

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  24. @gosarahkey
    🙅🏽
    🩸 🧑🏿‍🤝‍🧑🏿

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  25. @gosarahkey

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  26. @gosarahkey

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  27. View Slide

  28. @gosarahkey

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  29. @gosarahkey

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  30. @gosarahkey
    🦸🏿‍

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  31. Thank you
    @gosarahkey

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