SEO and the NHS: when search can save lives

Slides from BrightonSEO September 2023. Follow me on LinkedIn for a full write-up of my talk and further details about case studies: https://www.linkedin.com/in/sarahkrekorian/

1. SEO & the NHS: When the SERP can save lives Sarah Key NHS Blood & Transplant Speakerdeck.com/SarahKey @GoSarahKey
2. @gosarahkey
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5. Search saves lives @gosarahkey
6. blood.co.uk visitors came from search 1.6m+ @gosarahkey
7. 60k+ appointments from search @gosarahkey
8. 250k+ organdonation.nhs.uk visitors from search @gosarahkey
9. 7% Google searches are health related (Telegraph, 2017) @gosarahkey
10. 1.2bn visits to nhs.uk in 1 year (NHS Digital, 2022) @gosarahkey
11. 88% of nhs.uk visitors come from search (Torchbox, 2017) @gosarahkey
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13. €€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€ $$$$$$$$$ $$$$$$$$$ £££££ $$$$$$$$££££££££ ££££££££ ££££££££ @gosarahkey
15. How do we prioritise? @gosarahkey
16. What does SEO do for the NHS? @gosarahkey
17. Heart attack? @gosarahkey
18. Or heartburn? @gosarahkey
19. t Credit: Adrian Wressell The information you need, when you need it @gosarahkey
20. Credit: MacNellie Reduces demand @gosarahkey
21. Credit: Charlie Marshall Maintains authority @gosarahkey
22. @gosarahkey
23. How do we prioritise? @gosarahkey
24. @gosarahkey 🙅🏽 🩸 🧑🏿‍🤝‍🧑🏿
25. @gosarahkey
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30. @gosarahkey 🦸🏿‍
31. Thank you @gosarahkey