Maps Want To Be Free

Given at GORUCO 2012, June 23rd 2012, in New York City

Video at http://www.youtube.com/watch?v=XMH5zJpCqBE&feature=player_embedded

1. maps want to be free Sebastian Delmont @sd #goruco June 23rd, 2012 Saturday, June 23, 12
2. FREE* The Cost of Google Maps but we might try to sell you an enterprise license * Saturday, June 23, 12
3. FREE * we might charge you if you exceed 25,000 views per day * The Cost of Google Maps Saturday, June 23, 12
4. So What’s The Problem? 22,000,000 pageviews per month 700,000 map views per day $4 per 1,000 map views Projected $2,500 per day in Google fees Projected $900,000+ per year in fees 20× our current hosting fees Saturday, June 23, 12
5. So What’s The Problem? 22,000,000 pageviews per month 700,000 map views per day $0.50 per 1,000 map views Projected $675 per day in Google fees Projected $120,000+ per year in fees 3× our current hosting fees Saturday, June 23, 12
6. Time To Let Go... Saturday, June 23, 12
7. But OSM, really? Saturday, June 23, 12
8. Wait... that is OSM? Saturday, June 23, 12
9. Inspiration! Saturday, June 23, 12
10. Inspiration! Saturday, June 23, 12
11. Now we’re talking Saturday, June 23, 12
12. Made our own maps! Saturday, June 23, 12
13. Our Solution Data from OSM, NYC, CUNY, and ours Our own tile design using TileMill Hosted on MapBox Viewed in Leaflet 1.5 man/month $15K-$20K per year Saturday, June 23, 12
14. The Tools Tiles MapBox, MapQuest, CloudMade, Stamen TileMill, WebMaps Studio Viewers Leaflet, OpenLayers, Modest Maps Mapstraction, Wax Serving MapBox, CloudMade, S3 Tools CartoDB Ruby / Rails gmaps4rails graticule ym4r Saturday, June 23, 12
15. Hidden Costs Bandwidth Tools Migration Design Support Maintenance Data User reaction Saturday, June 23, 12
16. Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern • Routing is not a concern • Deep or wide, but not both Saturday, June 23, 12
17. Stay With Google if… • You want it all • You have money to spare • Your map traffic is low Saturday, June 23, 12
18. Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage • You see gaps in data Saturday, June 23, 12
19. Some Pieces of Advice • If you go commercial, Have a “Plan B” • Use abstraction layers • Always be mindful of those “*” • Rolling your own? Plan for easy updates • Cartography can be a time sink Saturday, June 23, 12
20. Thank You... Questions? @sd sd@streeteasy.com Saturday, June 23, 12