To Google Or Not To Google

Talk given on April 3rd 2012, at Where Conference in San Francisco

Video at http://www.youtube.com/watch?v=PgSYY3gwXfs&feature=g-upl

1. to google or not to google Sebastian Delmont @sd #whereconf April 3rd, 2012
2. Raise Your Hand…
3. Raise Your Hand… … if you use Google Maps APIs
4. Raise Your Hand… … if you use Google Maps APIs … if you work for Google
5. Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving
6. Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution
7. Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution … if you use an open source solution
8. The Web Map Stack
9. The Web Map Stack Map Viewer
10. The Web Map Stack Map Viewer Tiles
11. The Web Map Stack Map Viewer Tiles Serving
12. The Web Map Stack Map Viewer Tiles Serving Raw Data
13. The Web Map Stack Map Viewer Tiles Serving Raw Data Style
14. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers
15. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding
16. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering
17. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles
18. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite
19. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite StreetView
20. The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Geocoding Clustering Multiple styles Satellite StreetView Routing
21. The Cost of Google Maps FREE*
22. The Cost of Google Maps FREE* but we might try to sell you an enterprise license *
23. FREE * The Cost of Google Maps
24. FREE * we might charge you if you exceed 25,000 views per day * The Cost of Google Maps
25. Google Maps Pricing What’s free? (daily limits) •25,000 standard map loads •2,500 styled map loads •2,500 geocoding calls •Android and iOS What’s the cost? •$4 - $10 per 1,000 views above the limits •Flash maps and geocoding require Enterprise License What is a Map Load? •A page with a JS map •A page with a Flash map •A single static map image •A single StreetView Enterprise? •$10 per 1,000 views •Includes lots of enterprisey stuff like SLAs and support •Negotiable
26. When Do You Pay? “Based on current usage, only the top 0.35% of sites will be affected by these limits” “We will begin enforcing the usage limits in early 2012. At least 30 days notice will be provided on the Geo Developers Blog before we the start of enforcement.” “The usage limits will only be enforced once a site has exceeded the limits for 90 consecutive days” http://googlegeodevelopers.blogspot.com/2011/10/introduction-of-usage-limits-to-maps.html
27. So What’s The Problem? 20,000,000 pageviews per month 600,000 map views per day Projected $2,300 per day in Google fees Projected $850,000 per year in Google fees 20X our current hosting fees
28. Time To Let Go...
29. Rationalizing
30. But, OSM, really?
31. Is this my only option?
32. OK, it can be better
33. Wait... that is OSM?
34. (showoffs)
35. Now we’re talking
36. Found inspiration
37. Made our own maps!
38. Our Solution Data from OSM, NY City CUNY, and ourselves Our own tile design using TileMill Hosted and served on MapBox Viewed in Leaflet 1.5 man/month $15,000-20,000 per year
39. The Alternatives Commercial Stacks • Bing! “Limit of 125,000 sessions or 500,000 transactions in a 12 month period” • Nokia OVI Maps Free for now, but the usual license restrictions (i.e. no internal business use) • MapQuest Fully free OSM offering, and paid “Enterprise” license starting at $2,500/year • Yahoo! “Deprecated”, but 100K geocoding calls per day Open Source / Open Data • OpenStreetMap + Roll your own • MapBox • CloudMade • MapQuest • Stamen
40. Why Move?
41. Why Move? $$$
42. Why Move? $$$ Control
43. Why Move? $$$ Control Licensing
44. Why Move? $$$ Control Licensing Principles
45. Why Use Google?
46. Why Use Google? $$$
47. Why Use Google? $$$ Delegation
48. Why Use Google? $$$ Delegation Features
49. Who Has Moved Nestoria Fubra world-airport-codes.com StreetEasy Geocaching Foursquare web, but not phones Apple but only in iPhoto
50. Who Has Moved Nestoria Fubra world-airport-codes.com StreetEasy Geocaching Foursquare web, but not phones Apple but only in iPhoto #switch2osm
51. Who Has Moved Nestoria Fubra world-airport-codes.com StreetEasy Geocaching Foursquare web, but not phones Apple but only in iPhoto #switch2osm switch2osm.org
52. Hidden Costs
53. Hidden Costs • Bandwidth • Migration • Design • Support • Maintenance • Data • User reaction
54. Go Ahead And Move if…
55. Go Ahead And Move if… • You can live without Satellite and StreetView
56. Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern
57. Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern • Routing is not a concern
58. Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern • Routing is not a concern • Deep or wide, but maybe not both
59. Stay With Google if…
60. Stay With Google if… • You want it all
61. Stay With Google if… • You want it all • You have money to spare
62. Stay With Google if… • You want it all • You have money to spare • Your map traffic is low
63. Think About It if…
64. Think About It if… • You use many Google APIs (geocoding, routing, styled)
65. Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage
66. Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage • You see gaps in OSM data
67. Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage • You see gaps in OSM data • You see gaps in Google Maps data
68. Alternatives
69. Alternatives • Break it in pieces and switch some
70. Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid
71. Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper)
72. Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views
73. Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views • Make more money
74. Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views • Make more money • Make more time
75. Some Pieces of Advice
76. Some Pieces of Advice • If you go commercial, have a “Plan B”
77. Some Pieces of Advice • If you go commercial, have a “Plan B” • Use abstraction layers
78. Some Pieces of Advice • If you go commercial, have a “Plan B” • Use abstraction layers • Always be mindful of those “*”
79. Some Pieces of Advice • If you go commercial, have a “Plan B” • Use abstraction layers • Always be mindful of those “*” • Rolling your own? Plan for easy updates
80. Some Pieces of Advice • If you go commercial, have a “Plan B” • Use abstraction layers • Always be mindful of those “*” • Rolling your own? Plan for easy updates • Cartography is so fun and pretty, it can be a time sink
81. Thank You... Questions? @sd - sd@streeteasy.com