E ff ort (The information you want is accessible to you) Medium E ff ort (You could probably do this with some learning or research) High E ff ort (You need to do a lot of research and analysis on that research)
ort Medium E ff ort High E ff ort Analytics Published Research Heat Maps Usability Testing Tree Testing Card Sorting Competitive Research Screen Recordings
E ff ort Medium E ff ort High E ff ort Usability Testing User Persona Journey Mapping User Interviews Survey Site Audit Looking at customer service chat logs/website inquiries
Rosenfeld Media, A Book Apart Usability Testing ‣ Resources: Optimal Workshop, Usertesting, Lookback, Usability Hub Analytics ‣ Resources: Google Analytics, Hotjar, Crazyegg User Interviews ‣ Resources: Userinterviews, Sparkbox UX Toolkit Flowchart Published Research ‣ Resources: Sparkbox Higher Ed Navigation Study, Neilsen Norman Group, Measuring U Heuristic Evaluation ‣ Resources: Neilsen Norman Group Usability Heuristics for Interface Design Site Audit ‣ Resources: How to Clean Up Your Content Mess, How to Audit Big Websites