Bootstrapping Innovation

Where do great ideas for new products come from? #ProductNash

Transcript

2. Hello! :)
3. Steve Winton / @steveWINton I am...
4. Innovation Business Technology
5. Bootstrapping Innovation This is...
6. In which we tackle BIG questions like... What is innovation? Why is it important? How does it happen? How does it happen? How does it happen? What is innovation? Why is it important? How does it happen? How does it happen? How does it happen?
7. For me innovation is... Something I enjoy Something I care about Something I have experienced, learned about Something I’d like to get better at HARD. Something I enjoy Something I care about Something I have experienced Something I’d like to get better at
8. Shall we begin?
9. The products at the core of today’s business will not be at the core of tomorrow’s Today’s competitive advantage is not tomorrow’s The new normal is perpetual change Why innovate?
10. Something DIFFERENT... What is innovation? ...that has IMPACT What’s impact? Profit, improved performance, effect on someone’s behaviour – something measurable Who decides if its different? Whoever it’s aimed at!
11. Product innovation The 4 Ps Process innovation Position innovation iPod, iPhone, iPad Apple Store, iTunes, App Store Paradigm innovation was a hardware manufacturer – now a content platform
12. Innovating with the social web at the Beeb And now... A CASE STUDY!
13. BBC Connected Studio How does it happen? New ways to use weather and travel data
14. Real-time, fully automated, 24/7 @BBCWeatherBot Personalized, friendly, fun Mobile Nothing to install (if you use Twitter) Fits with existing behaviour (if you use Twitter) Increases reach, massive audience, enhanced reputation
15. @BBCWeatherBot
16. SOLD
17. @nmstereo
18. The importance of play Discovery Experimentation Blue-sky thinking Deferred judgement Suspended disbelief
19. But play is just 1 direction
20. Here comes the science...
21. Not creativity It’s a process Not a department Needs practice ideas are not enough: no impact, no innovation everyone can do something different that has impact ‘the best way to do something big is to start small’
22. Questioning: ‘What If?’ thought experiments 4 core behaviours Networking: Interacting with people who think and do differently Observing: Watching the world for surprising stimuli Experimenting: Trying new things and going to new places
23. Order and Chaos chamos chaos order control destructive stifling rebellion apathy emergence new consciousness, new awareness, new solutions
24. Theory U A B convene immerse sense gather retreat understand current reality divergent thinking create new reality convergent thinking assimilate brainstorm test / learn / iterate grow / evolve Groan zone
25. http://j.mp/ideo-shopping-cart Be sure to check out... IDEO Shopping Cart
28. Failure Failure and innovation go hand-in-hand
29. Church of FAIL Celebrate big and small failures as learning opportunities
30. Accountability Be accountable for your innovation and learning
31. Lean startup concepts • Entrepreneurs are everywhere • Entrepreneurship is management • Eliminate waste (products no-one wants) • Reduce risk of failure through validated learning • Be accountable for your innovation • Build-measure-learn
32. Lean startup Test – leap of faith assumptions Build – minimum viable product Measure – using real-world feedback Learn – validated learning Decide – pivot or persevere minimise time through the loop The minimum viable product allows a team to collect the maximum amount of validated learning about customers with the least effort
33. The pilot process What’s the assumption we want to test? What’s the smallest thing we can do to test our assumption? What did we learn? What do we do next?
34. Question time...
35. Thanks! :) @steveWINton