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デザイン組織ができるまでの道のり

 デザイン組織ができるまでの道のり

オプトでVisionとValueを刷新し、Studio Optが立ち上がるまでの話。組織がデザインをインストールしはじめた2年ほどの話です。

Tetsuya Takeda

July 09, 2018
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  1. SPARKING CREATIVITY 4 畾歊ㆸ⛲׋ֽגא UIUX Designer + Org Designer Project

    Manager Senior Product Manager / UX Designer Balto Drafter & Ex-Product manager Workshop Designer & Facilitator (Ex) Tetsuya Takeda !UBLFUFUTV
  2. SPARKING CREATIVITY 11    剑鵚ך015ך娖〷 ⱄⰅ爡  

    ⴓ爡⻉ /FX7JTJPO /FX7BMVF 4UVEJP0QU钰欰  0QU5FDIOPMPHJFT钰欰 ㌀噟⠓爡חؒٝآص،俑⻉׾ אֻ׶כׄ׭׷ ㌀噟⠓爡חرؠ؎ٝ٥ ؙٔؒ؎ذ؍ـ俑⻉׾ אֻ׶כׄ׭׷
  3. SPARKING CREATIVITY 17 ؎كٝز 鎸✲٥أٓ؎س 劤ⱄ铣 EFTJHOTVSGTFNJOBS IUUQTXXXUPPDPNETVSG فٗتؙزوط٦آٍ٦ؕٝؿ؋ٖٝأ IUUQQNDPOGKQ

    4FSWJDFY%FTJHOرؠ؎ش٦ך⸂׾䒷ֹ⳿ ׅرؠ؎ٝ穈籼הכ IUUQTTFSWJDFYEFTJHODPOOQBTTDPN FWFOU ˑرؠ؎ٝ˒׾鯥ח䰘ִ׋չ✲噟Ꟛ涪ך勴⟝պ #J[;JOF%BZ"VUVNO IUUQFWFOUTIPFJTIBKQCJ[[EBZ  %FTJHO–.BOBHFNFOU*OOPWBUJPO IUUQTCJ[[JOFKQBSUJDMFDPSOFS 4ZTUFNPG3FDPSEה4ZTUFNPG &OHBHFNFOU IUUQTTQFBLFSEFDLDPNOBPZBTZTUFN PGSFDPSEUPTZTUFNPGFOHBHFNFOU *$$0.1"/:00%"ꟼ鸬ך鎸✲ IUUQJBOEDPKQ 爡㆞♰➂ךˑغ؎ـٕ˒׌׏׋遤⹛䭷ꆙ չغُٔ٦պ׾㢌ִ׋溪䠐 IUUQEJBNPOEKQBSUJDMFT ؾؙ؟٦崧խⶼ鸡ׅ׷׍ַ׵ IUUQTXXXBNB[PODPKQEQ  ⚅歲ד剑׮؎ظك٦ذ؍ـז穈籼ך⡲׶倯 IUUQTXXXBNB[PODPKQEQ  ؎ٝفحز׃׋⚺ז䞔㜠 FUD
  4. SPARKING CREATIVITY 19 7BMVF Ⰻ㆞ָ嫣傈㣐✲חׅ׷⣣⦼錁 TS L S P PS

    M ⚅歲 ⚅ך⚥ 爡⠓ 7JTJPO ؙؙٙٙسؗسׅؗ׷㼛勻׾䲽ְ׋㪦 .JTTJPO ؽآّٝ׾㹋植ׅ׷捀ח䧭ׅץֹֿה 㼰זֻג׮䎃⯓ 㹀纏׃ג׫׋ 遤⹛٥㪦⹲٥罋ִ倯
  5. SPARKING CREATIVITY 20 1SJODJQMFTPGDPOEVDU 1SJODJQMFTPGBUUJUVEF 1PUFOUJBM 4UBOTF -JUFSBDZ 5FDIOJDBM TLJMM

    1PSUBCMF TLJMM .PUJWBUJPOUZQF ̤/אך遤⹛䭷ꆙ ⟎ ד䓼⻉ ̤/אך㛇劤㪦⹲ ⟎ ד䓼⻉ ̤鿇Ꟍ׀הח鏣㹀 ̤耵珏ⴓ겲׀הח鏣㹀 ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ٥噟歲װ耵珏װ㖑㚖 俑⻉ חꟼׅ׷㼔Ꟍ濼陎װ䪮遭 ٥噟歲װ耵珏װ㖑㚖俑⻉׾馄ִג実׭׵׸׷㢩㕂铂װ*5זוך䪮遭װ腉⸂ ٥噟歲װ耵珏װ㖑㚖 俑⻉ ׾馄ִג実׭׵׸׷爡⠓➂㛇燉⸂ ٥暟✲ח㼎ׅ׷㪦⹲װ䘊ぢծ穈籼חֶֽ׷䕵ⶴ劍䖉 ٥ؽآطأػ٦اٝה׃גך濼涸㛇燉腉⸂ ٥⫴ֻ♳דך䭷ぢ䚍װ妜実הְ׏׋ٌثك٦ءّٝ暴䚍 ⠓爡Ⱏ鸐 㼔Ꟍ䚍 ⦐䚍
  6. SPARKING CREATIVITY 22 *OOPWBUJPO"HFODZ ࣗ෼ͷະདྷͱɺݸ٬ͷະདྷͷɺॏͳΔͱ͜Ζ΁ɻ ੣࣮ͳ໺৺ՈͰ͋Εɻ Our Statement զʑ͸*OOPWBUJPO"HFODZɻ ༷ʑͳݸ٬ͷϏδϣϯ΍ϛογϣϯͱฒ૸͠ͳ͕Βɺ

    ϏδωεΛֵ৽ͤ͞ɺ৽͍͠Ձ஋Λ૑଄͢Δूஂɻ ٻΊΒΕΔ͜ͱʹԠ͑Δ͚ͩͳΒɺ୭ʹͩͬͯͰ͖Δɻ ࣗ෼ͷະདྷΛݟਾ͑ͯɺೳྗΛຏ͖ɺઈ͑ͣಈ͖ଓ͚ Δ͜ͱͰɺݸ٬ͷະདྷΛ࣮ݱ͠ɺ࣍ͳΔະདྷ΁ͱɺͱ ΋ʹਐΜͰ͍͘ɻͦ͜ʹɺ015ͷ࢖໋͸͋Δɻ ͭͶʹ࠷લઢʹཱͯɻ୭ΑΓઌʹಈ͚ɻมԽʹλϑͰ ͋Εɻ੣࣮ͳ໺৺Ոͦ͜ɺݸ٬ͷະདྷͱ༐ؾΛ༩͑ɺ ࣗΒͷਓੜΛ๛͔ʹ͠ɺੈքʹΠϊϕʔγϣϯΛר͖ ى͜͢͜ͱ͕Ͱ͖Δɻ Our Vision Who we are Our ISM ੈքɾੈͷத TS L S P PS M Our Value શһ͕ຖ೔େࣄʹ͢ΔՁ஋؍
  7. SPARKING CREATIVITY 38 .* .JOE*EFOUJUZ  鎉铂⻉ 7* 7JTVBM*EFOUJUZ ؽآُ،ٕ⻉

    13 1VCMJD3FSBUJPOT  ؝ىُص؛٦ءّٝ #* #FIBWJPS*EFOUJUZ  遤⹛ך窟♧ $* ٗ؞ せⵝ )1 㼓瘲 ؔؿ؍أ أٓ؎س 顋⤛暟 7JTJPO .JTTJPO ✲噟سً؎ٝ زحفך䟝ְ 爡㆞ך䟝ְ 爡⠓铬겗 䋐㜥هآءّٝ FUD 7JTJPO ֮׶׋ְ㪦 劉爝穄爝 灇⥜ 秛⠓ $4 《䒷 ㌀噟 爡ⰻ㜠 《勞 فٖأٔٔ٦أ FUD FUD FUD ⳿ⰩIUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJE 䒷欽
  8. SPARKING CREATIVITY 42 ؽآّٝ 穈籼٥➂頿䨌殛غُٔ٦ ✲噟䨌殛ىحءّٝ 俑⻉ ➂暟⫷ ⣣⦼錁 䋐㜥

    醡ㅷ٥؟٦ؽأ 橆㞮 ⦐➂ ˖ ٍؗٔ، ˖ 䱰欽 ˖ 肪䧭 ˖ 鐰⣣ ˖ 㜠ꂹ ˖ اؿز꬗ ˖ ع٦س꬗ ⫴ֹ倯 状ⵃ⾨欰 ؔؿ؍أ 1$خ٦ٕ 湡䭷ׅ穈籼⫷