デザイン組織ができるまでの道のり

オプトでVisionとValueを刷新し、Studio Optが立ち上がるまでの話。組織がデザインをインストールしはじめた2年ほどの話です。

Transcript

1. SPARKING CREATIVITY رؠ؎ٝ穈籼ָדֹ׷תדך麣ך׶ 5FUTVZB
   5BLFEB
   !4UVEJP
   0QU
   
2. SPARKING CREATIVITY 4 畾歊
   ㆸ⛲׋ֽגא UIUX Designer + Org Designer Project Manager Senior Product Manager / UX Designer Balto Drafter & Ex-Product manager Workshop Designer & Facilitator (Ex) Tetsuya Takeda !UBLFUFUTV
3. SPARKING CREATIVITY 5 %FTJHO
   1SPDFTT
   8PSLTIPQ
   儗➿
4. SPARKING CREATIVITY 6 儗➿
5. SPARKING CREATIVITY 7 儗➿ ˟爡ⰻءأذيך6*הַ׮װ׏גתׅկ
6. SPARKING CREATIVITY 8 儗➿
7. SPARKING CREATIVITY 9 כׄ׭ח
8. SPARKING CREATIVITY 10 رؠ؎ٝ穈籼ך鑧ז׿דָׅծ
   ׉׸תדך麣ך׶ָꞿֻג٥٥٥
9. SPARKING CREATIVITY 11    剑鵚ך015ך娖〷 ⱄⰅ爡   ⴓ爡⻉ /FX
   7JTJPO /FX
   7BMVF 4UVEJP
   0QU
   钰欰  0QU
   5FDIOPMPHJFT
   钰欰 ㌀噟⠓爡חؒٝآص،俑⻉׾
   אֻ׶כׄ׭׷ ㌀噟⠓爡חرؠ؎ٝ٥ ؙٔؒ؎ذ؍ـ俑⻉׾ אֻ׶כׄ׭׷
10. SPARKING CREATIVITY 12 ⳿Ⱙ
    IUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG 䒷欽 ⱄⰅ爡׃׋儗ח؝؝̕
11. SPARKING CREATIVITY 13 رؠ؎ش٦ך実➂׾⳿׃ג׫׋ֽוծׁ׏ם׶
    䘔⹫ָⰋֻזְխ
12. SPARKING CREATIVITY 14 رؠ؎ٝך
    ˑر˒ך㶵׮זְ
    ׻ַ׏גכְ׋ֽו
13. SPARKING CREATIVITY 15 䔲儗ך8FC؟؎زךٍؗفثٍ
14. SPARKING CREATIVITY 16 䎃剢剑穄鹈Ⰵ爡׃ג鹈湡
15. SPARKING CREATIVITY 17 ؎كٝز 鎸✲٥أٓ؎س 劤ⱄ铣 EFTJHO
    TVSG
    TFNJOBS
    IUUQTXXXUPPDPNETVSG
    فٗتؙزوط٦آٍ٦ؕٝؿ؋ٖٝأ
    IUUQQNDPOGKQ
    4FSWJDF
    Y
    %FTJHO
    
    رؠ؎ش٦ך⸂׾䒷ֹ⳿ ׅرؠ؎ٝ穈籼הכ
    IUUQTTFSWJDFYEFTJHODPOOQBTTDPN FWFOU
    ˑرؠ؎ٝ˒׾鯥ח䰘ִ׋չ✲噟Ꟛ涪ך勴⟝պ #J[;JOF
    %BZ
    
    "VUVNO
    
    IUUQFWFOUTIPFJTIBKQCJ[[EBZ  %FTJHO–.BOBHFNFOU*OOPWBUJPO
    IUUQTCJ[[JOFKQBSUJDMFDPSOFS
    4ZTUFN
    PG
    3FDPSE
    ה
    4ZTUFN
    PG
    &OHBHFNFOU
    IUUQTTQFBLFSEFDLDPNOBPZBTZTUFN PGSFDPSEUPTZTUFNPGFOHBHFNFOU
    *$
    $0.1"/:
    00%"ꟼ鸬ך鎸✲
    IUUQJBOEDPKQ
    爡㆞♰➂ךˑغ؎ـٕ˒׌׏׋遤⹛䭷ꆙ չغُٔ٦պ׾㢌ִ׋溪䠐
    IUUQEJBNPOEKQBSUJDMFT ؾؙ؟٦崧խⶼ鸡ׅ׷׍ַ׵
    IUUQTXXXBNB[PODPKQEQ 
    ⚅歲ד剑׮؎ظك٦ذ؍ـז穈籼ך⡲׶倯
    IUUQTXXXBNB[PODPKQEQ  ؎ٝفحز׃׋⚺ז䞔㜠 FUD
16. SPARKING CREATIVITY 18 *OOPWBUJPO
    LFZXPSE
    NBQ ⳿Ⱙ
    IUUQTCJ[[JOFKQBSUJDMFEFUBJM
17. SPARKING CREATIVITY 19 7BMVF Ⰻ㆞ָ嫣傈㣐✲חׅ׷⣣⦼錁 TS L S P PS M ⚅歲
    ⚅ך⚥
    爡⠓
    7JTJPO ؙؙٙٙسؗسׅؗ׷㼛勻׾䲽ְ׋㪦 .JTTJPO ؽآّٝ׾㹋植ׅ׷捀ח䧭ׅץֹֿה 㼰זֻג׮䎃⯓ 㹀纏׃ג׫׋ 遤⹛٥㪦⹲٥罋ִ倯
18. SPARKING CREATIVITY 20 1SJODJQMFT
    PG
    DPOEVDU 1SJODJQMFT
    PG
    BUUJUVEF 1PUFOUJBM 4UBOTF -JUFSBDZ 5FDIOJDBM
    TLJMM 1PSUBCMF
    TLJMM .PUJWBUJPO
    UZQF ̤/אך遤⹛䭷ꆙ ⟎ ד䓼⻉ ̤/אך㛇劤㪦⹲ ⟎ ד䓼⻉ ̤鿇Ꟍ׀הח鏣㹀 ̤耵珏ⴓ겲׀הח鏣㹀 ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ٥噟歲װ耵珏װ㖑㚖 俑⻉ חꟼׅ׷㼔Ꟍ濼陎װ䪮遭 ٥噟歲װ耵珏װ㖑㚖俑⻉׾馄ִג実׭׵׸׷㢩㕂铂װ*5זוך䪮遭װ腉⸂ ٥噟歲װ耵珏װ㖑㚖 俑⻉ ׾馄ִג実׭׵׸׷爡⠓➂㛇燉⸂ ٥暟✲ח㼎ׅ׷㪦⹲װ䘊ぢծ穈籼חֶֽ׷䕵ⶴ劍䖉 ٥ؽآطأػ٦اٝה׃גך濼涸㛇燉腉⸂ ٥⫴ֻ♳דך䭷ぢ䚍װ妜実הְ׏׋ٌثك٦ءّٝ暴䚍 ⠓爡Ⱏ鸐 㼔Ꟍ䚍 ⦐䚍
19. SPARKING CREATIVITY 21 չ7JTJPOכծ爡ꞿךٖؔך䟝ְד⡲׵ׇגպ
    չ鎉衝חׅ׷ךכفٗחֶ격ְ׃״ֲպ
20. SPARKING CREATIVITY 22 *OOPWBUJPO
    "HFODZ ࣗ෼ͷະདྷͱɺݸ٬ͷະདྷͷɺॏͳΔͱ͜Ζ΁ɻ ੣࣮ͳ໺৺ՈͰ͋Εɻ Our Statement զʑ͸*OOPWBUJPO
    "HFODZɻ
    ༷ʑͳݸ٬ͷϏδϣϯ΍ϛογϣϯͱฒ૸͠ͳ͕Βɺ ϏδωεΛֵ৽ͤ͞ɺ৽͍͠Ձ஋Λ૑଄͢Δूஂɻ
    ٻΊΒΕΔ͜ͱʹԠ͑Δ͚ͩͳΒɺ୭ʹͩͬͯͰ͖Δɻ ࣗ෼ͷະདྷΛݟਾ͑ͯɺೳྗΛຏ͖ɺઈ͑ͣಈ͖ଓ͚ Δ͜ͱͰɺݸ٬ͷະདྷΛ࣮ݱ͠ɺ࣍ͳΔະདྷ΁ͱɺͱ ΋ʹਐΜͰ͍͘ɻͦ͜ʹɺ015ͷ࢖໋͸͋Δɻ
    ͭͶʹ࠷લઢʹཱͯɻ୭ΑΓઌʹಈ͚ɻมԽʹλϑͰ ͋Εɻ੣࣮ͳ໺৺Ոͦ͜ɺݸ٬ͷະདྷͱ༐ؾΛ༩͑ɺ ࣗΒͷਓੜΛ๛͔ʹ͠ɺੈքʹΠϊϕʔγϣϯΛר͖ ى͜͢͜ͱ͕Ͱ͖Δɻ Our Vision Who we are Our ISM ੈքɾੈͷத TS L S P PS M Our Value શһ͕ຖ೔େࣄʹ͢ΔՁ஋؍
21. SPARKING CREATIVITY 23 7JTJPO㹋植חぢְַ
    *TN׾⡤植ׅ׷7BMVF׾ 爡㆞Ⰻ㆞דאֻ׹ֲ 爡㆞Ⰻ㆞ה爡ꞿ䏟锑⠓ ׾װ׶תׅ
22. SPARKING CREATIVITY 24 ؝٦ثؚٝךفٗח嵴鷲ׇׁ׷חכוֲ׃׋׵ְְַ湱锑կ
    ̤ⱄ鍑ꅸׇׁ׷ ➙ך儗挿דչ荈ⴓכוֲ䯝ִ׋ַ٥䠬ׄ׋ַպ׾ החַֻ鎉衝ח׃ג涪鎉ׅ׷״ֲ⤛׃ծ荈ⴓך鍑ꅸ ׾⠗ִծ׉ך儗ך耀ֹ䩛ך⿾䘔װծ➭➂ך鍑ꅸ׮ 耀ֻֿהדծ荈ⴓך鍑ꅸָ،حفر٦زׁ׸׷կ
    
    ⱄ鍑ꅸ
23. SPARKING CREATIVITY 25 䏟锑⠓כⰋ䬿挿
    鎘㔐㹋倵կ鿇ך暴䗙חさ׻ׇגؕأةو؎ؤկ
    䖓傈ծ鿇⠓ד7JTJPOך鍑ꅸך陽锷׾׮ֲ♧䏝ׅ׷鿇׮֮׵׻׸׋կ
24. SPARKING CREATIVITY 26 ぐ걄㚖׀הח7BMVF׾䬐䔲䕵㆞ה♧筰ח罋ִ鎉铂⻉
    䬐䔲䕵㆞חفٖئׇׁٝ陽锷ׇׁ׷䕵㆞ך荈ⴓ؞ز⻉
    ׉ך圫㶨׾乆䕦׃גⰋ爡㆞פ⹛歗׾ⰕꟚ
25. SPARKING CREATIVITY 27 ⳿גֹ׋鎉衝׾وحؾؚٝ
26. SPARKING CREATIVITY 28 ؿٖ٦ؤח׃ג鼅׿ד㸣䧭
28. SPARKING CREATIVITY 30 וֲװ׏ג嵴鷲ׇׁגְַֻ
30. SPARKING CREATIVITY 32
31. SPARKING CREATIVITY 34
32. SPARKING CREATIVITY 35 ؙٖسؕ٦س⡲䧭
    إُؗٔذ؍ؕ٦س؛٦أחⰅ׸ג䌢ח䵿䌒
33. SPARKING CREATIVITY 36 㠖ח7JTJPO*TN7BMVF׾䲓爙
34. SPARKING CREATIVITY 37 ꆃ愮爡ꞿך鹈㜠 嫣鹈剅ְג䎢㜠ח床׃גְ׷կ䎢㜠כ⯓鹈ך5PQJDהⰟחꂁ⥋կ
35. SPARKING CREATIVITY 38 .*
    .JOE
    *EFOUJUZ
    鎉铂⻉ 7*
    7JTVBM
    *EFOUJUZ
    ؽآُ،ٕ⻉ 13
    1VCMJD
    3FSBUJPOT
    ؝ىُص؛٦ءّٝ #*
    #FIBWJPS
    *EFOUJUZ
    遤⹛ך窟♧ $* ٗ؞ せⵝ )1 㼓瘲 ؔؿ؍أ أٓ؎س 顋⤛暟 7JTJPO
    .JTTJPO
    ✲噟سً؎ٝ
    زحفך䟝ְ
    爡㆞ך䟝ְ
    爡⠓铬겗
    䋐㜥هآءّٝ
    FUD 7JTJPO
    ֮׶׋ְ㪦 劉爝穄爝 灇⥜ 秛⠓ $4 《䒷 ㌀噟 爡ⰻ㜠 《勞 فٖأٔٔ٦أ FUD FUD FUD ⳿Ⱙ
    IUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJE 䒷欽
36. SPARKING CREATIVITY 39 ؙٔؒ؎ذ؍ـחثؕٓ׾Ⰵ׸׷ֿהד
    爡ⰻךفٖئٝأ׾♳־׷״ֲח׃גֹ׋ ⱄⰅ爡׃׋儗ח؝؝̕ ⳿Ⱙ
    IUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG 䒷欽 湡䭷ׅכ؝؝̕ Innovation Agency
    
    #5$
37. SPARKING CREATIVITY 40 չ#5$պך$ך捀ח⚛遤׃גװ׏׋ֿה ˖ رؠ؎ٝ歲꥔ך衼せז倯ָ涫㠡ׅ׷䨽פ䕵㆞׾鸬׸ג遤ֻ
 ̤ת׷׀ה⡤꿀׃ג׮׵ֲծ椚鍑ָכװֻ铡䖤ָ嚂
    ˖ ؚؒئؙذ؍ـؙٓأךأٓ؎سבֻ׶׾ׅ׷
 ̤爡ⰻךفٖئٝأ׾♳־׷
 խ穠卓ծؚٕ٦فך➂勞䨌殛ך陽锷ח⿫⸇דֹ׋
    ˖ %FTJHO
    JO
    5FDI
    3FQPSUװ#5$ך铡僇׾ׅ׷
 ̤رؠ؎ٝךꅾ銲䚍׾铂׶؎ٝأز٦ٕ
38. SPARKING CREATIVITY 41 ؿٖ٦يٙ٦ؙ⻉׃גծ㹋ꥷח⢪ְכׄ׭׋ ׍׳׏ה埆麣ח
    鹞׸תׅ
39. SPARKING CREATIVITY 42 ؽآّٝ 穈籼٥➂頿䨌殛
    
    غُٔ٦ ✲噟䨌殛
    
    ىحءّٝ 俑⻉ ➂暟⫷ ⣣⦼錁 䋐㜥 醡ㅷ٥؟٦ؽأ 橆㞮 ⦐➂ ˖ ٍؗٔ،
    ˖ 䱰欽
    ˖ 肪䧭
    ˖ 鐰⣣
    ˖ 㜠ꂹ ˖ اؿز꬗ ˖ ع٦س꬗ ⫴ֹ倯
    状ⵃ⾨欰 ؔؿ؍أ
    1$
    
    خ٦ٕ 湡䭷ׅ穈籼⫷
40. SPARKING CREATIVITY 43 7JTJPO.JTTJPO7BMVF
    5SFF 7JTJPO.JTTJPO7BMVF
    5SFF ׾׉ךתתⰅ⸂奋ח׃גת ׅկ7JTJPOך埆ח㹀ꆀ涸剑 穄湡垥׾Ⰵ׸׵׸׷״ֲח ׃גְתׅկ
41. SPARKING CREATIVITY 44 0SHBOJ[BUJPO
    $BOWBTכծ 7.7
    5SFF׾ك٦أח׃ג -FBO
    $BOWBTה4805ך♧ 鿇銲稆׾穈׫さ׻ׇ׋ٌظ
    ➙䎃כծⰋ䕵㆞٥Ⰻ鿇ꞿָ ֿך単׾㙵׭ג䨌殛׾嗚鎢 ׃寸׭גⰅ⸂׃גְתׅկ
    ♴鿇ך,1*ד穈籼وطآً ٝزׁ׸ծֿך䞔㜠ָⰋ爡 חⰕꟚׁ׸גְתׅկ 0SHBOJ[BUJPO
    $BOWBT
42. SPARKING CREATIVITY 45 IUUQCJUMZ0SH%FT5NQ 0SHBOJ[BUJPO
    %FTJHO
    5FNQMBUFT
43. SPARKING CREATIVITY 0SHBOJ[BUJPO
    %FTJHO
    5FNQMBUFT 46 ׈מ⢪׏ג׫גֻ׌ְׁկ
    ⢪׏ג׫׋׵ؿ؍٦سغحֻؙ׌ְׁ
    ءؑ،׃ג׮׵ִ׷ה㴍׃ְדׅ فٓ؎ك٦زד佄䴂׃תׅ״ IUUQCJUMZ0SH%FT5NQ
44. SPARKING CREATIVITY 47 ׉׃גծ 
    رؠ؎ٝ鿇
    钰欰 
    4UVEJP
    0QU
    旗钰 رؠ؎ش٦
    せ رؠ؎ش٦
    せ
45. SPARKING CREATIVITY 48 %FTJHO
    LOPXMFEHF %FTJHO
    2VBMJUZ
46. SPARKING CREATIVITY 49 %FTJHO
    LOPXMFEHF %FTJHO
    2VBMJUZ رؠ؎ٝ禸ך鎸✲׾
    TMBDLדءؑ،׃さֲ 嫣鹈儗꟦
    6*ؕ؎ئׅٝ׷
    6*⥜遤 荈ⴓך㥨׫׾ءؑ،׃さֲ
    %FTJHO
    TIBSF 嫣鹈ⴓ
    ؎ثַ׵אֻ׷
    8FFLMZ
    6*
47. SPARKING CREATIVITY 50 ث٦يوطآًٝزכ
    00%"חثٍٖٝآ 鹈如PO׮遤ֲ ⳿Ⱙ
    ،؎ؕٝػص٦չ1%$"ה00%"ך麩ְպ 䒷欽
48. SPARKING CREATIVITY 51 ⫴ֹ倯 ⫴ֻ㜥䨽 鐰⣣٥㜠ꂹ ֿ׸ַ׵陽锷٥嗚鎢דׅկ
    ׈מծְ׹ְ׹侄ִגֻ׌ְׁ
49. SPARKING CREATIVITY 52 5IBOL
    ZPV
    GPS
    ZPVS
    BUUFOUJPO