Fabrice Canel - SEO for the AI era

Transcript

1. facan fabricecanel Copilot North Carolina Microsoft Bing Keynote - SEO For The AI era
2. facan fabricecanel Copilot Agenda 1. AI 2. Bing Webmaster tools 3. IndexNow 4. More with Bing
3. facan fabricecanel Copilot Bing is bigger 
 than you think My mission: Create World’s best web store to satisfy all users more… It’s way bigger than you think It’s bigger than you think
4. facan fabricecanel Copilot The pace of AI innovation is exponential Object recognition
 human parity. 2016 Vision Speech recognition
 human parity. 2017 Reading comprehension human parity. 2018 Speech recognition Reading
5. facan fabricecanel Copilot The pace of AI innovation is exponential Machine translation and speech synthesis human parity. 2018 Translation General Language understanding human parity. 2019 First Generative AI models creating content to human parity. 2022 Language understanding Content creation
6. facan fabricecanel Copilot 
 “It’s a new day 
 for search”
 
 Satya Nadella
 
 February 2023 2023
7. facan fabricecanel Copilot If 2023 was the year AI concepts became mainstream,
 
 2024 is the year people start using AI and maximizing their benefits in everyday life.
8. facan fabricecanel Copilot Search
 “I know exactly what I want” Copilot
 “I sort of know what I want” Raleigh museums When is Tech SEO Connect Raleigh events 2024 Best parks in Raleigh Raleigh weather Raleigh nightlife Python code for web scraping SEO conference schedules Can you provide a brief history of Raleigh? What are some popular restaurants and dining options in Raleigh? I need to have a business dinner in Vegas for 6 people two are vegetarian. Can you suggest a 3- course menu with a chocolate desert?
9. facan fabricecanel Copilot SEO is not dead … it’s evolving
10. facan fabricecanel Copilot Clicks 👎  Conversion Rate 👍 https://www.seerinteractive.com/insights/
11. facan fabricecanel Copilot Conversion 
 Rate = $ Clicks SEARCH AI SEOs : Action item : compare Clicks to Conversion Rate from Search and from AI
12. facan fabricecanel Copilot Introducing 
 Bing Generative Search Creating more engaging user experiences to better satisfy and meaningfully refer more users to your websites
13. facan fabricecanel Copilot Bing Generative Search
14. facan fabricecanel Copilot Bing Generative Search AI-Generated Experience • Explores the film subgenre • Includes history and origins • Highlights top movies User-Friendly • Easy to read and understand • Includes links and sources • Allows deeper exploration Regular Search Results still displayed on the page
15. facan fabricecanel Copilot Bing Generative Search - Under the hood • Leverages Bing’s Search with AI in a fresh, AI-generated layout • Employs large and small language models (LLMs and SLMs) • Examines millions of information sources • Understands and meets user queries more effectively
16. facan fabricecanel Copilot try Bing Generative Search
17. facan fabricecanel Copilot Testing Deep Search 
 
 Generative search results are shown when we’re confident in their accuracy and relevancy, and when it makes sense for a given query.
18. facan fabricecanel Copilot Agenda 1. AI 2. Bing Webmaster tools 3. IndexNow 4. More with Bing
19. facan fabricecanel Copilot Bing Webmaster Tools Want more users for your site?
20. facan fabricecanel Copilot SEO is often difficult 
 
 What steps should be taken and how should priorities be established?
21. facan fabricecanel Copilot SEO is often difficult
 
 Vast amount of data available
22. facan fabricecanel Copilot SEO is often difficult
 
 Vast number of tools available
23. facan fabricecanel Copilot We can help
24. facan fabricecanel Copilot Major announcement
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28. facan fabricecanel Copilot Panic?!!
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33. facan fabricecanel Copilot Announcing the Limited Private Preview of Copilot in Bing Webmaster Tools
34. facan fabricecanel Copilot Personalized insights from in- depth data analysis of your site, tailored to enhance your SEO strategies and drive engagement.
35. facan fabricecanel Copilot Real-time Question/Answer Chat to help with troubleshooting technical issues, resolving errors, and feature usage guidance.
36. facan fabricecanel Copilot Learn how to perform tasks, utilize tools, and achieve SEO goals.
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39. facan fabricecanel Copilot Bonus for Tech SEO Connect attendees Sign up today until 4pm to be among the first to access Copilot in Bing Webmaster Tools. https://aka.ms/techseocopilot
40. facan fabricecanel Copilot Announcement
41. facan fabricecanel Copilot New - Top Recommendations for your website
42. facan fabricecanel Copilot Recommendations for achieving optimal results! 🚀 • Prioritized, Personalized, and Actionable Insights: • Tailored to your specific needs and objectives. • Ranked in order of importance to help you focus on what matters most. • Provided to drive meaningful improvements.
 • Areas : • Crawl : Helping you to help us crawl important content on your site. • Index Coverage: Listing important webpages missing from our index. • Content Quality: Evaluating the value of your content. • Structured Data: Ensuring proper markup for better search engine understanding. • Backlinks: Analyzing external links pointing to your site versus other similar sites. • User Signals: Considering user behaviors and engagement metrics.
43. facan fabricecanel Copilot Per recommendation, prioritized list of important URLs for your review, along with recommended actions
44. facan fabricecanel Copilot Announcement
45. facan fabricecanel Copilot Search Performance extended from 6 to 16 months !
46. facan fabricecanel Copilot We listen
47. facan fabricecanel Copilot Agenda 1. AI 2. Bing Webmaster tools 3. IndexNow 4. More with Bing
48. facan fabricecanel Copilot Let’s stop crawl guessing! Crawler Search Engines Content change? New out-links? Dead link? Redirecting? Price change? ❌ no change ❌
49. facan fabricecanel Copilot Take control of your SEO game with real-time indexing IndexNow
 Search Engines IndexNo w
 API Crawler ❶ SubmitUrl ❷ Crawler HTM L ❸
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51. facan fabricecanel Copilot www.bing.com/indexnow Why IndexNow? • Convince your boss. • Convince decision makers. 
 Getting started: • Easy steps for most top Content Management Systems. • Implementation can take just 5 mins
52. facan fabricecanel Copilot IndexNow Insights
 
 Actionable insights on IndexNow submitted URLs to boost visibility and ranking. • URLs submitted count • URLs indexing Status • List of important new URLs we found or are missing in IndexNow www.bing.com/webmasters/indexnow
53. facan fabricecanel Copilot IndexNow: When and How Websites Should Notify Search Engines? Immediately for • all added URLs • all deleted URLs • all meaningful content update • Any price, address, heading text update • Adopt incremental bucket logic
 for reviews and views count 
 See blog for guidelines ➔
54. facan fabricecanel Copilot Announcement
55. facan fabricecanel Copilot IndexNow adoption gains momentum IndexNow URLs submitted per day 3.5 billion IndexNow Coverage new URLs clicked in web search results 18%
56. facan fabricecanel Copilot Announcement
57. facan fabricecanel Copilot Archive.org adopts IndexNow as a Search Engine “The Internet Archive is excited to join the IndexNow initiative, further enhancing our efforts to archive more of the public web with the Wayback Machine, allowing us to better capture changes to webpages. 
 
 Our web archive collections are currently growing at a rate of more than one billion URLs per day.” Mark Graham
 Director
 Wayback Machine at the Internet Archive
58. facan fabricecanel Copilot IndexNow API
59. facan fabricecanel Copilot More IndexNow Announcements
60. facan fabricecanel Copilot Condé Nast adopting IndexNow
61. facan fabricecanel Copilot Announcement
62. facan fabricecanel Copilot Website Builder 
 now supporting IndexNow
63. facan fabricecanel Copilot uch More from Bing
64. facan fabricecanel Copilot Agenda 1. AI 2. Bing Webmaster tools 3. IndexNow 4. More with Bing
65. facan fabricecanel Copilot North Carolina Microsoft Bing Keynote - SEO For The AI era
66. facan fabricecanel Copilot Microsoft Rewards Search on Microsoft Bing Use Microsoft Bing on Microsoft Edge Shop at Microsoft Store Play and watch on Xbox Shop Win Donate Subscribe Earn and Redeem Earn Rewards Redeem Rewards
67. facan fabricecanel Copilot Microsoft Rewards Earn and Redeem Earn Rewards Redeem Rewards Search Earn 5 points per search when searching with Microsoft Bing, up to 20 points per day when searching in Microsoft Edge Shop Earn up to 20 points per dollar spent on qualifying digital purchases at Microsoft Store Play Earn points with the Rewards app on Xbox for playing games, accessing special offers, and more Rewards for yourself Redeem points for gift cards, sweepstakes entries, and program exclusives Rewards for the world Turn points into donations +1M charities to choose from
68. facan fabricecanel Copilot How would you spend a million dollars? Well start thinking about it, because Microsoft Rewards is thrilled to announce The Ultimate Giveaway: A Million Dollar Sweepstakes! Microsoft Rewards members in the US, Canada, UK, France, and Germany have the chance to win $1 Million USD! The Ultimate Giveaway: A Million Dollar Sweepstakes Every member can claim one free welcome entry from: 
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69. facan fabricecanel Copilot Key takeaways
70. facan fabricecanel Copilot To win in the AI era Take control of crawlers • Adopt www.IndexNow.org • Sitemaps with lastmod refreshed daily Try, learn… repeat … repeat… repeat… Focus on satisfying customers Focus more on comprehending and improving conversion rates than on tracking clicks Leverage both AI and human expertise to achieve your goals. Follow Search Engines guidelines
71. facan fabricecanel Copilot Take control of your SEO game with real-time indexing
 www.indexnow.org www.bing.com/indexnow
72. facan fabricecanel Copilot 
 “Having better online visibility isn’t just about having a website...
 
 It’s about your latest content being found!” www.indexnow.org www.bing.com/indexnow
73. facan fabricecanel Copilot To win more customers Bing Webmaster Tools
 www.bing.com/webmasters
 Get more users for your sites. Microsoft Clarity
 clarity.microsoft.com 
 Understand your users. Improve your products. 
 Better your business.
74. facan fabricecanel Copilot To win ONE MILLION $
75. facan fabricecanel Copilot Thank you ! Prompt: A room packed with hundreds of enthusiastic SEO and Ads professionals, thanks the Bing speaker at the Tech SEO Conference. https://www.bing.com/create
76. facan fabricecanel Copilot Questions?