How to Transform Your Training from Dull to Dynamic with Surprising Ease!

Using the right tools can make or break your learning and development efforts. Don't limit yourself to the traditional ‘learning’ tools. There are countless easy to use tools that can help you create content that is not only interactive but also captivating, surpassing your wildest expectations.

This session will explore a world of free and user-friendly tools that will effortlessly infuse interactivity into your videos, breathe life into your websites, and even empower you to construct adaptive learning campaigns in a fraction of the time it takes to upload another boring course to the LMS. These tools will transform your L&D toolbox and take your L&D efforts to new heights of innovation and impact.

In this session, we will:

* Introduce a collection of dead simple solutions for L&D challenges
* Demonstrate how easy it is to add attention-grabbing interactivity to any video
* Show how easy it is to create and deliver adaptive email campaigns to get the right info to the right people at the right time.

https://mike-taylor.org

Transcript

1. From Dull to Dynamic Transform Your Training With Surprising Ease! mike-taylor.org
2. bit.ly/2023cuna
3. Why Marketing?
4. Common Goal
5. How to get people's attention and help them think and act in new ways.
6. Marketing Tools 👆 Visibility 👆 Engagement 👆 Experience 👆 Outcomes
7. Let's dive in!
8. martechmap.com
10. Apps & Tools
11. Fasten your seatbelts!
12. Easy to use Free or Cheap Adds value 1 2 3 Criteria
13. Events & Workshops 1 Email Marketing 2 Digital Content 3 Marketing Automation Categories
14. Events
16. Typical boring Zoom registration
17. • event pages • invite guests • registration options • sell tickets • communications • and more
18. talkbook.co
19. Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable.
20. Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer
21. Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer Import collected contact info into your CRM for an autmated campaign, etc.
26. Digital Content
27. Headline Helpers Helps craft compelling headlines for your content. • Course names, subject lines, titles • Scores quality • Improvement advice
28. Headline Analyzer
30. craft.do
33. Brand Kit Printing Analytics Integrations Ease of use Templates Design Assets Collaboration I'm in Canva every day
34. Mindstamp supercharges your videos with buttons, hotspots, questions, lead capture, branching, logic, and analytics.
35. Say Goodbye to Boring Video
37. Personalization
38. Branching
39. Drawings Multimedia Chapters Transcripts Buttons Hotspots Images Questions Enrich your videos with interactive elements End CTA Personalization Comments Conditional Logic Increase viewer engagement and retention by transforming passive viewers into active participants
40. Analytics
45. Email Marketing
46. Email Marketing • Universal access • Quick & easy • Inexpensive
47. Design Create visually appealing emails with ease. Features
48. Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Features
49. Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Personalization Target specific learners and increase engagement. Features
50. Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Personalization Target specific learners and increase engagement. Analytics track & improve the performance of your emails Features
52. • Scheduled • Adaptive • Drip Self-Running Automated Campaigns
57. Analytics
59. Contact Monkey • Internal/Corporate • Outlook/Gmail
60. Others Worth Knowing convertkit.com mailchimp.com drip.com aweber.com
61. How might you use this?
62. Marketing Automation
63. Marketing Automation automate repetitive tasks and processes, enabling improved efficiency, and better outcomes
66. Plumbing for the internet
67. Example Automated Campaign Learning Content Performance Dashboard Registration Form
69. How might you use this?
70. Whew! We made it! I think?
71. What will you try first & why?
72. Mike's Favorites Canva There isn't much this design tool can't do - super impressive Craft Docs Create amazingly beautiful & functional docs in minutes. MailerLite Engaging, dynamic email campaigns in minutes Luma Create amazing landing pages for your online events. canva.com mailerlite.com craft.do lu.ma
73. Scouting the Best New Tools
74. bit.ly/2023cuna