Design in a Post-truth World

Transcript

1. View Slide

2. View Slide

3. View Slide

4. 1. a method to determine the truth
   2. once established, truths could be built upon
   

   View Slide

5. Useful truths
   

   View Slide

6. View Slide

7. View Slide

8. Uncomfortable truths
   

   View Slide

9. View Slide

10. View Slide

11. View Slide

12. Incomprehensible truths
    

    View Slide

13. View Slide

14. View Slide

15. View Slide

16. View Slide

17. View Slide

18. View Slide

19. the truth is more
    complex than we
    can easily grasp
    

    View Slide

20. …but hang on a minute!
    

    View Slide

21. View Slide

22. View Slide

23. View Slide

24. View Slide

25. the truth is more
    extensive than we’d
    previously thought
    

    View Slide

26. Grand Narrative
    

    View Slide

27. View Slide

28. View Slide

29. View Slide

30. View Slide

31. View Slide

32. View Slide

33. View Slide

34. View Slide

35. View Slide

36. View Slide

37. the truth is less
    fixed than we’d
    previously realised
    

    View Slide

38. View Slide

39. View Slide

40. View Slide

41. View Slide

42. View Slide

43. View Slide

44. the truth is less
    knowable than we
    previously knew
    

    View Slide

45. View Slide

46. View Slide

47. more complex
    more extensive
    less fixed
    less knowable
    

    View Slide

48. View Slide

49. View Slide

50. View Slide

51. View Slide

52. View Slide

53. approximate & incomplete
    TR TH
    

    View Slide

54. This is very big news,
    it’s important to know.
    And that’s why I’m
    bothering telling you so!”
    “
    ~ Dr Seuss
    

    View Slide

55. We deal with
    approximations of
    the truth all the time
    

    View Slide

56. Database schemas
    

    View Slide

57. Business logic
    

    View Slide

58. Interface designs
    

    View Slide

59. Content
    

    View Slide

60. Process maps
    

    View Slide

61. User journeys
    

    View Slide

62. our view of the truth
    effects the way we
    work and what we
    expect to achieve
    

    View Slide

63. The old
    

    View Slide

64. View Slide

65. View Slide

66. View Slide

67. View Slide

68. The new
    

    View Slide

69. We start with the
    things that are least
    likely to change
    

    View Slide

70. View Slide

71. The real probems
    are not going away
    

    View Slide

72. As a person with a disability or
    health condition I need support so
    I can live my life independently.
    

    View Slide

73. View Slide

74. View Slide

75. View Slide

76. View Slide

77. We favour
    continuous
    improvement
    

    View Slide

78. View Slide

79. View Slide

80. View Slide

81. View Slide

82. We incorporate
    feedback loops
    

    View Slide

83. View Slide

84. View Slide

85. View Slide

86. View Slide

87. We over
    communicate
    

    View Slide

88. View Slide

89. View Slide

90. View Slide

91. We don’t expect
    our users to be
    just like us
    

    View Slide

92. View Slide

93. View Slide

94. View Slide

95. View Slide

96. “What we really need to
    do to design, is look at
    the extremes”
    – Dan Formosa, Smart Design, “Objectified”
    

    View Slide

97. We guess and
    then we test
    

    View Slide

98. Hypotheses
    

    View Slide

99. View Slide

100. We've seen deaf users spending time describing situations
     which we don’t need that much detail about
     we believe this is because users such as there are in clearly
     defined and recognisable situations which we deal with regularly
     so if we allow these users to answer simpler more tailored
     questions
     then we’ll see them completing the transaction quicker & being
     more satisfied without impacting our ability to make a decision.
     

     View Slide

101. View Slide

102. Don’t ask
     “When is it proven?”
     

     View Slide

103. Ask
     “When can we act?”
     

     View Slide

104. BEWARE
     THE DRIFT
     

     View Slide

105. Why do we drift away
     from these things and
     back toward our old
     view of the truth?
     

     View Slide

106. View Slide

107. View Slide

108. more complex
     more extensive
     less fixed
     less knowable
     

     View Slide

109. View Slide

110. t
     Essentially, all models are
     wrong, but some are useful”
     “
     – George Box
     

     View Slide

111. Thanks!
     @morganesque
     

     View Slide