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Gopika M: Surviving Black Swans: How To Build R...

Turing Fest
July 22, 2024
9

Gopika M: Surviving Black Swans: How To Build Resilient Structures & Navigate Unpredictable Events

In this talk, Gopika shares her experiences leading strategic pivots in e-commerce, micro-mobility, and B2B sectors. She discusses how global events such as economic shifts, customer dynamics, and AI impact major organizational changes. Gopika offers practical strategies, spanning from identifying early indicators to team alignment and navigating obstacles. This talk is highly relevant for product leaders, managers, founders, and entrepreneurs aiming to thrive in dynamic environments.

Turing Fest

July 22, 2024
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Transcript

  1. SURVIVING BLACK SWANS: Gopika M, Turing Fest 2024 Gopika M.

    Director of Product, BestSecret Group How To Build Resilient Structures & Navigate Unpredictable Events
  2. "Economies of different countries have worked in essentially the same

    ways for as far back as you can see so that the most important cause-effect relationships are timeless and universal." Economic Cycle Gopika M, Turing Fest 2024
  3. Opening up our closed dedicated B2B platform to a self

    service model Focussing only on the top 2% of our userbase The rise of Gen AI Story 1: Story 2: Story 3: Gopika M, Turing Fest 2024
  4. Generating <€50k Generating <€50k-€250k Generating >€250k User Group New User

    Group Generating <€50k Generating <€50k-€250k Generating >€250k Story 1: Gopika M, Turing Fest 2024
  5. First Time Users Infrequent Ideal VIP First Time Users Infrequent

    Ideal VIP User Base Split Revenue Split by User Type Story 3: Gopika M, Turing Fest 2024
  6. Companies are leveraging Generative AI to swiftly curate, select, and

    showcase popular trends to customers, replacing the previous manual methods and surpassing competitors by addressing user needs more quickly Gopika M, Turing Fest 2024
  7. Making this transition was not easy… Supply chain disruption Conservative

    VCs Reduction in marketing budgets Changing customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Gopika M, Turing Fest 2024
  8. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  9. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  10. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  11. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  12. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  13. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  14. Supply chain disruption Conservative VCs Reduction in marketing budgets Changing

    customer expectations Reduction in internal resources Employee experience Appetite for risk taking Panic Making this transition was not easy… Gopika M, Turing Fest 2024
  15. “ Take known data and use it to make an

    educated guess about something outside of that data range Gopika M, Turing Fest 2024
  16. Look at the trends around you Geopolitical tensions Technological advancements

    Environmental trends Changes in customer expectations Gopika M, Turing Fest 2024
  17. 1. We prepare 2. We simulate 4. and We conduct

    post mortems 3. We diversify Financially Customer Base Gopika M, Turing Fest 2024
  18. 1. Preparedness "Getting paid upfront by your customers is the

    cheapest form of funding." Gopika M, Turing Fest 2024
  19. 2. Simulation Model and analyze the behavior by recreating "possible"

    real-world events Gopika M, Turing Fest 2024
  20. Gopika M, Turing Fest 2024 2. Simulation What would you

    do: If energy prices rose sharply? Your biggest supplier went bust? You couldn’t procure products from a specific country? Your payment system came under attack? Your top clients could no longer invest in your services?
  21. 3. Diversification "Balancing risk portfolios is essential. Over-reliance on single

    markets or products increases vulnerability." Gopika M, Turing Fest 2024
  22. 3. Diversification Example How companies diversify their payment merchants to

    ensure business continuity planning Gopika M, Turing Fest 2024
  23. 4. Post Mortem ☐ ☐ ☐ ☐ ☐ ☐ ☐

    ☐ ☑ What was the main cause of the problem? What steps did we take to try and prevent? Did we miss any warning signs? Were there any factors beyond our control? Did we overlook any dependencies? Did we have the right tools and technologies to diagnose and fix the issue? Were there any gaps in our risk assessment or contingency plans? Was the incident well-documented, and can we replicate the solution? How can we prevent this from happening again? Gopika M, Turing Fest 2024
  24. 1. 2. 3. Extrapolate Financially, your customer base, and your

    culture Prepare and Protect Simulate, Diversify to de- risk and De-Brief Gopika M, Turing Fest 2024
  25. "If the winds are changing, a smart sailor will adjust

    their sails." Gopika M, Turing Fest 2024
  26. Any questions? /gopikaem Gopika M Gopika M, Turing Fest 2024

    Director of Product, BestSecret Group