Marketing your business online

A brief overview of Google Adwords, and Google Analytics, and how to get the most out them for your online store.

1. jarad@iedm.co.za Marketing Your Business Online Using Google Analytics & Google AdWords
2. jarad@iedm.co.za ABOUT US • Established in 2001 • Full service digital marketing agency • Focused on long-term client relationships • Core products include: ◦ Marketing Strategy ◦ Search Engine Marketing ◦ Content Marketing ◦ Social Media Marketing ◦ Search Engine Optimisation • Well attuned to smaller and medium-sized businesses
3. jarad@iedm.co.za CURRENT KEY CLIENTS • Unbreakable Man • CTM • Italtile • Debt Rescue • Blind Designs • Auto & General • 1st for women • Dial Direct • Suzuki • Mahindra • GWM
4. jarad@iedm.co.za Online Marketing Google AdWords
5. jarad@iedm.co.za WRITE THIS DOWN!!!
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10. jarad@iedm.co.za Tungsten Rings
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15. jarad@iedm.co.za No click, no fee Measurable, accountable Stop, start, pause, test Start with any budget
16. jarad@iedm.co.za Advertise locally or globally Reach the right people at the right time
17. jarad@iedm.co.za Reach your customers, whichever device they’re on
18. jarad@iedm.co.za Google AdWords A Few Do’s and Dont’s
19. jarad@iedm.co.za Do’s: • DO extensive keyword research before setting up your ads. • DO categorize your keywords according to themes. • DO make use of Google Analytics. • DO use call to actions and unique selling points in your ads. • DO test, test, test and test some more.
20. jarad@iedm.co.za Dont’s: • DON’T pick broad or irrelevant keywords. • DON’T focus on outbidding your competition. • DON’T group everything together. • DON’T send traffic to generic pages. • DON’T forget to update your knowledge.
21. jarad@iedm.co.za Questions? Email: jarad@iedm.co.za Tel: 012 003 1540 Web: www.iedm.co.za