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UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices

UXAustralia
August 24, 2023

UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices

Inclusive Design has emerged as a global practice, but what are the benefits of incorporating its principles into design practices in Australia? In this presentation, I will define what Inclusive Design is and what it isn’t, highlight common misconceptions and explore the benefits Inclusive Design brings to businesses and users. The audience will walk away with a better understanding of the global inclusive design movement, and everyday practices they can implement tomorrow to make more inclusive and accessible products, services and spaces.

UXAustralia

August 24, 2023
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  1. The Value of Global
    Inclusive Design
    Practices
    Alina Butolina

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  2. Acknowledgement of Country
    I would like to acknowledge the Traditional
    Custodian of the land we meet on today, the
    Gadigal People. I would like to pay my
    respects to their Elders past and present.
    I extend that respect to Aboriginal and Torres
    Strait Islander peoples here today.

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  3. Inclusive Design???

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  4. In this presentation
    • Clarify what inclusive design is
    • How to practice it
    • Benefits of inclusive design

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  5. Definition
    Inclusive design is design that considers the full range
    of human diversity with respect to ability, language,
    culture, gender, age and all other forms of human
    difference.

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  6. Diversity
    is a number
    Inclusion
    is a process
    Equity
    is an outcome

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  7. How do we design for everyone?

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  8. Designing for everyone

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  9. Human-centred design approach
    Persona B
    Persona A

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  10. Inclusive Design

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  11. Products & services put through the
    lens of the most complex experiences
    will challenge your product and make
    it better

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  12. Solve for one, and extend to many

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  13. Solve for one, and extend to many

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  14. Solve for one, and extend to many

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  15. Solve for one, and extend to many

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  16. ID in the design process

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  17. Where to practice ID

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  18. Multi million dollar design mistake
    $4.4
    billion

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  19. Multi million dollar design mistake
    $336
    million

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  20. Multi million dollar design mistake
    $336
    million

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  21. The benefits

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  22. What are the benefits?
    Enhances Reputation &
    Builds Trust
    Drives Innovation and
    Creativity
    Enhances Customer
    Experience
    Opens New Markets

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  23. Enhances Customer Experience
    Accessible game controllers

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  24. Opens New Markets
    Audiobooks

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  25. Enhances Reputation & Builds
    Trust
    Uber Safety Feature

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  26. Drives Innovation & Creativity
    • Game changing designs
    • Questions the norms
    • Making people feel valued,
    respected and seen

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  27. Where to start

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  28. Resources
    Books
    Podcasts

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  29. How can you incorporate ID?
    Pilot
    Process
    change
    Connecting to
    communities
    Awareness
    & buy-in

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  30. One takeaway from today
    By considering people that have the
    most unique experiences we can
    elevate the quality of our designs.

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