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Intrapreneurship & Corporate Startups

Wolfgang Wopperer-Beholz
February 24, 2015
Business
1
75

Intrapreneurship & Corporate Startups

How and how not to do product innovation within established companies. Joint talk with Klaus-Peter Frahm and Anne Kaestner (Talk at Social Media Week, February 2015)

Wolfgang Wopperer-Beholz

February 24, 2015
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Transcript

  1. Intrapreneurship & Corporate Startups Wolfgang Wopperer Beholz mindmatters
 betahaus Hamburg

    Klaus-Peter Frahm news aktuell
 dpa Anne Kaestner Gruner + Jahr

  2. Startups vs. Corporates

  3. None
  4. None
  5. None

  6. vs.

  7. None
  8. None
  9. None

  10. bzw.

  11. None
  12. None
  13. None
  14. None
  15. None
  16. None

  17. O RLY?

  18. Reality Check I: news aktuell/dpa

  19. None
  20. None
  21. None
  22. None

  23. Gelernt:

  24. Gelernt: Fokus ist King

  25. Gelernt: Fokus ist King Freiraum ist Queen

  26. Gelernt: Fokus ist King Freiraum ist Queen Stakeholder-Management ist (viel)

    Arbeit

  27. Gelernt: Fokus ist King Freiraum ist Queen Stakeholder-Management ist (viel)

    Arbeit Gelerntes ist übertragbar, aber nur behutsam

  28. Reality Check II: Gruner + Jahr

  29. None
  30. None
  31. None
  32. None

  33. Gelernt:

  34. Gelernt: Stakeholder-Kommunikation

  35. Gelernt: Stakeholder-Kommunikation Spielregeln & Kultur

  36. Gelernt: Stakeholder-Kommunikation Spielregeln & Kultur Dedizierte Ressourcen

  37. Gelernt: Stakeholder-Kommunikation Spielregeln & Kultur Dedizierte Ressourcen Fragen, Testen, Forschen

  38. Ah!

  39. Investoren ≙ Stakeholder

  40. Kantine ≙ Coworking

  41. Fokus

  42. Fokus Kommunikation

  43. Fokus Kommunikation dediziert & crossfunktional

  44. Fokus Kommunikation dediziert & crossfunktional Testen, Testen, Testen

  45. None
  46. None

  47. O RLY?

  48. None
  49. None
  50. None
  51. None
  52. None
  53. None
  54. None

  55. Discuss.

  56. Wolfgang Wopperer Beholz [email protected] @wowo101 Klaus-Peter Frahm [email protected] @kpfrahm Anne

    Kaestner [email protected] Danke!